Stop by True Texas BBQ at your College Park H-E-B at 1604 & Babcock Rd! True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, specialty sandwiches & delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Whether you're a local resident or just visiting San Antonio, be sure to visit us soon for a dining experience that promises to satisfy your cravings for genuine Texas BBQ flavor. Planning an event? We’ll help you pull it off deliciously. From barbecue plates and sides to house-made desserts, choose from a range of catering options that are sure to impress everyone’s tastebuds.
Just picked up a very large order for our Holiday office party. The folks at True Texas packaged our order perfectly and made sure everything was accounted for. The food was just incredible. Thank y'all!
TC
Tammy C
Nov 15, 2025
2.0
Not Impressed. Brisket was flavorless. They were out of 3 things we had planned to order (lean brisket, Sausage and macaroni). Coleslaw slaw was old, potato salad was ok, and cream corn waa pretty good. You have to go inside and order or download an app just to place an order. Won't be back... definitely not Impressed.
AO
Arianna Ortega
Nov 14, 2025
5.0
food is super goodd is on the pricey side also Thank you Alex for the recommendations . i will be back
DG
Deborah Green
Nov 10, 2025
5.0
This place is good and filling. The tenders are the best tenders in the city. Martha is also incredible her willingness to serve is unmatched
TT
T T
Oct 31, 2025
5.0
Craft BBQ fan and smoking aficionado here. Tried True Texas BBQ for my first time today. The experience was beyond my expectations for “grocery store BBQ.” I honestly anticipated Bill Miller or Rudy’s level BBQ which are more fast food style choice/select grade beef vs low and slow craft style premium ingredients. What I got was craft level BBQ, prime grade beef, and low and slow. Bottom line, the lean brisket passed the bend test and had full moisture and the right level of smoke.
We tried the 3 meat plate (lean brisket, turkey, sausage) and beef rib plate (only available on Fridays). Pre-ordered our food through the app (you get a discount plus guarantee the items you want before they open at 11am and potentially sell out of your favorite meat). You can also sign up for their text club which has coupons.
Everything was smoked to perfection, moist, and fresh. The beef rib and brisket were the stars for me. The Serrano cornbread and collard greens were the standout sides. The mac & cheese and potato salad weren’t notable but reliable. The turkey was moist but the seasoning was too sweet for me. There was also a similar slight sweetness to the beef rib. I do understand they are catering to the masses and most locals love sweet profiles. Not my personal preference.
The service was TOP notch with many staff members coming over to check on us. I had dinner at Capital Grille last night and commented that the service at this HEB BBQ spot was significantly better than what I got there. The managers here are clearly very passionate about their craft and proud of their product….which they should be. The store and restaurant are beautiful and clean, the staff seem happy, the food is excellent, value is dialed in, and the service is great. I see a lot of people complaining about the cost and I feel like those are the folks accustomed to fast food bbq. This ain’t that. I think True Texas is competitively priced for the product they put out. Try getting a 1.5-2lb beef rib for less than $60-80 at most craft spots…here it is $39. Go Team True Texas BBQ!
True Texas BBQ is open daily from 11:00 AM to 9:00 PM for dine-in service.
Is True Texas BBQ available for takeout and delivery?
Yes, True Texas BBQ offers in-store pickup and delivery services.
Can I use the drive-through at True Texas BBQ?
Yes, the drive-through is available daily from 11:00 AM to 9:00 PM.
What types of payments does True Texas BBQ accept?
True Texas BBQ accepts American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, and Visa.
Does True Texas BBQ offer catering services?
Yes, True Texas BBQ provides catering options for events, including barbecue plates, sides, and house-made desserts.
What is the dress code at True Texas BBQ?
The dress code at True Texas BBQ is casual.
Where is True Texas BBQ located?
True Texas BBQ is located at 7330 N. Loop 1604, San Antonio, TX 78249, in the College Park neighborhood.
What nearby places can I visit before or after dining at True Texas BBQ?
Nearby places include the Hills & Dales Ice House, a local pub and beer garden, and Taqueria Aguascalientes, a Mexican restaurant. You might also explore nearby shopping at LaCatrina or get a fresh haircut at Mac’s Barbershop.
Is there convenient parking available when visiting True Texas BBQ?
Yes, True Texas BBQ has a free parking lot for customers.