No store does more than your nearby H-E-B plus! located at 1700 East Palm Valley Blvd in Round Rock, where you’ll find great prices, brands, quality, and selection. At H-E-B plus! stores, we're about more than groceries. We're outfitting Texas families with all they need for Texas lifestyles—from coolers sporting your favorite Texas teams to a new smoker for your famous brisket. This is your one stop for Texas Backyard, toys, housewares, grilling and outdoor, party supplies, apparel and more. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B plus! now offers curbside pickup and grocery delivery for added convenience.
Feedback on staff friendliness is generally positive, with many customers praising helpful and friendly employees, though some report poor service experiences.
Store Cleanliness
Most reviews highlight the store's cleanliness and organization, contributing to a pleasant shopping experience.
Product Availability
Customers appreciate the wide selection of products and fresh produce, although some report issues with specific items being out of stock or not available.
Checkout Experience
Several customers express frustration with long lines and insufficient cashier availability, suggesting a need for more staff during busy times.
Parking Issues
Parking is frequently mentioned as a problem, with customers noting difficulties finding spots, especially during peak hours.
KZ
Kyle Zee
4 days ago
5.0
H-E-B is quite literally the best grocery store and all of America. If H-E-B expanded nationwide, all other grocery stores would simply go out of business.
Not only is their grocery store fantastic but their own products are better than brand-name product
H-E-B is the brand name. It is not a generic product that you would at Kroger‘s
Heb #1 I would gladly manage to be spoke person. Please consider me deeply.
AM
Art Attack Mac
6 days ago
5.0
Who doesn't love HEB?
HEB is always the first to come thru for our community during a time of need, every time. HEB also has fresh produce, great prices and stand behind every item they carry.
JO
Jacob Oswald
Jan 1, 2026
1.0
Checked out with a “cashier” named Faith R. She was very busy on her phone looking at tick ticks or something. Slow to respond and do her job. She just talked to the bagger about some party and forgot to give me some of my groceries. Went back and they were still hanging on her side of the counter so no way for me to grab them. Do better heb and tell your staff to not be on their phones.
RB
Rahul Bhosale
Dec 14, 2025
5.0
Very friendly staff who genuinely provide great service, offering a satisfying experience for every customer.
MG
Masen Garrett
Dec 10, 2025
1.0
Closed the main doors at 8:15 with no signs, at all. Cashier was not taught any customer service skills, could not get this boy to even crack a smile. Just disappointed every time I have to come to this HEB. Love my HEBs but this one constantly disappoints, as if they dont like or appreciate the customers. Im sure they have wonderful workers, I havent come across them at this store yet.
Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?
Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions
Where does H-E-B source its meat?
H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.
What are the operating hours for H-E-B plus! in Round Rock?
H-E-B plus! in Round Rock is open daily from 6:00 AM to 11:00 PM.
Does H-E-B plus! offer grocery delivery and pickup services?
Yes, H-E-B plus! offers curbside pickup, delivery, and same-day delivery services for added convenience.
Where is H-E-B plus! located in Round Rock?
H-E-B plus! is located at 1700 East Palm Valley Blvd, Round Rock, TX 78664.
What payment options does H-E-B plus! accept?
Payment options include American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payments, Discover, MasterCard, Samsung Pay, and Visa.
Does H-E-B plus! have facilities for customers with disabilities?
Yes, H-E-B plus! has wheelchair accessible entrances and parking, plus public restrooms.
Where can I find weekly deals and promotions for H-E-B plus! in Round Rock?
You can find weekly deals and more in the weekly ad at https://www.heb.com/weekly-ads/weekly-deals/591.
Where can I find more information about the COVID-19 vaccine from H-E-B?
Visit https://vaccine.heb.com/ for the latest H-E-B news regarding the COVID-19 Vaccine, including current vaccine phases and FAQs.
From where does H-E-B source its meat products?
H-E-B sources fresh and frozen meats mostly from Texas suppliers, with some products from other U.S. processors and limited amounts from Canada and Mexico, all labeled with origin.
What nearby places can I visit after shopping at H-E-B plus! Round Rock?
After shopping, you can visit nearby spots like Dutch Bros Coffee for a drink, Papa Murphy's for pizza, or enjoy relaxing at Y2k Nails & Spa.
How can nearby medical centers benefit visitors to H-E-B plus!?
Nearby medical centers such as Texas Physical Therapy Specialists and RediClinic Round Rock provide convenient healthcare options if you need medical attention before or after shopping.
Are there nearby services for mobile phone needs around H-E-B plus!?
Yes, there are mobile phone stores nearby including Sprint, Metro by T-Mobile, Verizon Wireless, and T-Mobile HEB Palm Valley to help with phone purchases or service.