No store does more than your nearby H-E-B located at 250 University Blvd in Round Rock, where you’ll find great prices, brands, quality, and selection. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico, and partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B now offers convenient curbside pickup and grocery delivery in over 250 locations.
Many customers praised the helpful and friendly staff, with specific mentions of employees going above and beyond to assist.
Store Cleanliness
The store is frequently described as clean and well-organized, contributing to a positive shopping experience.
Product Quality
While many reviews highlight fresh produce and a wide selection, some customers reported issues with expired items and poor quality in certain areas.
Racial Profiling Concerns
Several customers expressed concerns about racial profiling at self-checkout, indicating a need for better training and sensitivity among staff.
Parking and Accessibility
Customers reported frustrations with parking availability and accessibility, particularly during peak hours.
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Tisha Rhoades
Dec 28, 2025
1.0
I love the plants you supply. I was walking through floral section. Obviously poinsettia are going out. They live year after year if care. I asked the lady why she was throwing one away. She said it’s dead. I asked if I could purchase it. She said no. As I walked away, she pushed it further in the trash breaking it.
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Raheleh Asadi
Dec 27, 2025
1.0
This H.E.B.'s customer service is terrible. The customer is not right here.
I’m having an ongoing issue with curbside orders for tomatoes, and I’m not sure how to place the order correctly.
The first time, I ordered 4 tomatoes, and I received 4 pounds instead.
The next time, I ordered 1 tomato and clearly wrote “2 lbs” in the notes, but I received only one single tomato.
When I called the store, I was told it was my mistake, but I’m confused about how to order properly so the shopper understands. Also, I don’t understand why there is a notes option if it
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Patricia Mirabella
Dec 22, 2025
5.0
Heb has a very wide selection. Great customer service, clean and well organized.
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Paul Fouché
Dec 8, 2025
1.0
Pharmacy partners needs some urgent attitude change. If its too much work for you all to be helpful and kind, find another job. At this point, I will find another Pharmacy.
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Selaysha Simpson
Dec 1, 2025
2.0
This is my local HEB and I’ve been shopping here for a year now. I typically have a great experience here. On 3 occasions, I’ve been racially profiled in self checkout by employees. Today, I’m fed up. At 12/1/25 around 8:20-8:30pm, I’m checking out. The employee comes and hovers next to me, watches what I’m doing. Nobody else. Every time this has happened, I look around and I’m the only black person checking out. If this is how you guys train your self checkout employees, it is disgusting. I spoke with a manager and he was dry, dismissive and monotone. He did not apologize for this experience and immediately assumed that the employee didn’t mean to do it. He says they are trained to observe without interference unless the customer asks and she probably was seeing if I needed help. If you think I need help, ask if I need help! I understand defending your employees but 3 times is not a coincidence. It’s a PATTERN! I love H-E-B and I’m born and raised in Austin. I’ve been coming here my entire life. But these experiences have truly hurt my feelings because of how much I support this store. There wouldn’t be no HEB without the customers, ALL customers, ALL races. Any management or employees that feel this is okay, you’re apart of the problem and there needs to be actions taken to ensure that no one experiences this again.
Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?
Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions
Where does H-E-B source its meat?
H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.
What are the opening hours of H-E-B at 250 University Blvd in Round Rock, TX?
H-E-B is open daily from 6:00 AM to 11:00 PM.
Does this H-E-B location offer curbside pickup and delivery services?
Yes, this H-E-B offers curbside pickup, delivery, and same-day delivery services.
Where can I find weekly deals for this H-E-B store?
You can find weekly deals at https://www.heb.com/weekly-ads/weekly-deals/673
Which payment options are accepted at the H-E-B on University Blvd?
This location accepts American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Where does H-E-B source its meat products?
H-E-B sources fresh and frozen meats mainly from Texas suppliers, ranchers, and farmers, with some product sourced from across the USA, Canada, and Mexico, labeled accordingly.
Is this H-E-B store wheelchair accessible and does it have public restrooms?
Yes, the store has wheelchair accessible entrance and parking, and also provides public restrooms.
What types of products can I buy at the H-E-B on University Blvd?
You can find food and drinks, home and kitchen items, health and beauty products, baby and toys, flowers, outdoors and sports goods, and office and school supplies.
What nearby places can I visit before or after shopping at H-E-B on University Blvd?
Nearby places include H-E-B Pharmacy for prescriptions, South Flo Pizza for dining, and Texas Gift Outlet for unique gifts, making your visit convenient and enjoyable.
Are there other H-E-B or related stores near the University Blvd location?
Yes, nearby you'll find another H-E-B store, H-E-B plus!, H-E-B Curbside Pickup & Grocery, and HEB Wireless for mobile phone needs.
How can the nearby Cinemark 14 Round Rock enhance my visit to H-E-B?
You can enjoy a movie at Cinemark 14 Round Rock before or after your grocery shopping trip at H-E-B, making for a convenient combined entertainment and shopping day.