H-E-B

4.6
4720 reviews

About

Grocery StoreH-E-B
No store does more than your nearby H-E-B located at 250 University Blvd in Round Rock, where you’ll find great prices, brands, quality, and selection. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico, and partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B now offers convenient curbside pickup and grocery delivery in over 250 locations.

Details

  • DeliveryAvailable
  • Requires appointmentNot available
  • Credit cardAvailable
  • DebitAvailable

Location

H-E-B
250 University Blvd, Round Rock, TX
78665, United States

Hours

Reviews

4.6
4,720 reviews
5 stars
3,510
4 stars
847
3 stars
195
2 stars
65
1 star
103

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the helpful and friendly staff, with specific mentions of employees going above and beyond to assist.

Store Cleanliness

The store is frequently described as clean and well-organized, contributing to a positive shopping experience.

Product Quality

While many reviews highlight fresh produce and a wide selection, some customers reported issues with expired items and poor quality in certain areas.

Racial Profiling Concerns

Several customers expressed concerns about racial profiling at self-checkout, indicating a need for better training and sensitivity among staff.

Parking and Accessibility

Customers reported frustrations with parking availability and accessibility, particularly during peak hours.
  • TR
    Tisha Rhoades
    Dec 28, 2025
    1.0
    I love the plants you supply. I was walking through floral section. Obviously poinsettia are going out. They live year after year if care. I asked the lady why she was throwing one away. She said it’s dead. I asked if I could purchase it. She said no. As I walked away, she pushed it further in the trash breaking it.
  • RA
    Raheleh Asadi
    Dec 27, 2025
    1.0
    This H.E.B.'s customer service is terrible. The customer is not right here. I’m having an ongoing issue with curbside orders for tomatoes, and I’m not sure how to place the order correctly. The first time, I ordered 4 tomatoes, and I received 4 pounds instead. The next time, I ordered 1 tomato and clearly wrote “2 lbs” in the notes, but I received only one single tomato. When I called the store, I was told it was my mistake, but I’m confused about how to order properly so the shopper understands. Also, I don’t understand why there is a notes option if it
  • PM
    Patricia Mirabella
    Dec 22, 2025
    5.0
    Heb has a very wide selection. Great customer service, clean and well organized.
  • PF
    Paul Fouché
    Dec 8, 2025
    1.0
    Pharmacy partners needs some urgent attitude change. If its too much work for you all to be helpful and kind, find another job. At this point, I will find another Pharmacy.
  • SS
    Selaysha Simpson
    Dec 1, 2025
    2.0
    This is my local HEB and I’ve been shopping here for a year now. I typically have a great experience here. On 3 occasions, I’ve been racially profiled in self checkout by employees. Today, I’m fed up. At 12/1/25 around 8:20-8:30pm, I’m checking out. The employee comes and hovers next to me, watches what I’m doing. Nobody else. Every time this has happened, I look around and I’m the only black person checking out. If this is how you guys train your self checkout employees, it is disgusting. I spoke with a manager and he was dry, dismissive and monotone. He did not apologize for this experience and immediately assumed that the employee didn’t mean to do it. He says they are trained to observe without interference unless the customer asks and she probably was seeing if I needed help. If you think I need help, ask if I need help! I understand defending your employees but 3 times is not a coincidence. It’s a PATTERN! I love H-E-B and I’m born and raised in Austin. I’ve been coming here my entire life. But these experiences have truly hurt my feelings because of how much I support this store. There wouldn’t be no HEB without the customers, ALL customers, ALL races. Any management or employees that feel this is okay, you’re apart of the problem and there needs to be actions taken to ensure that no one experiences this again.

Frequently Asked Questions About H-E-B

Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?

Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions

Where does H-E-B source its meat?

H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.