True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in Odessa at 2501 West University Blvd. today!
Customers consistently praised the food as delicious, with many highlighting the BBQ as exceptional.
Customer Service
The staff, particularly Nubia, received numerous compliments for being friendly, helpful, and attentive.
Cleanliness
The dining area was noted as clean and well-maintained, contributing to a pleasant eating experience.
Speed of Service
Many reviews mentioned fast service, with orders being prepared quickly and efficiently.
Ordering Experience
Some customers found the self-ordering kiosks challenging, but staff assistance was appreciated.
AH
Angela Haskins
1 day ago
5.0
Nubia is great, i was having a rough dsy and she went above and beyond to make sure i smiled. She's just great. My day was better because of her.
AP
Araly Patton
1 day ago
5.0
Despite of how busy the store is Nubia took very good care of us, and we got our food in a timely manner and was very delicious!! thank you so much!
PB
Paul B
2 days ago
5.0
The crew at this location is excellent. Every time I come here they always make my visit exceptional. The food at this location is amazing I love True Texas Bbq!
AA
Ashley Avila
Nov 15, 2025
5.0
My barbecue plate was incredibly delicious—everything was cooked perfectly and full of flavor. The service made it even better. Nubia and Immy were so kind and attentive, making sure I had everything I needed.
JI
Jason Iffert
Nov 11, 2025
5.0
I was taken aback by how few people were lined up at this fantastic barbecue joint. Coming from the Midwest and visiting Texas a few times a year I found some great barbecue places. But this place, is absolutely delicious. I actually bought a few pounds a brisket and brought them back home with me to Wisconsin.
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What makes True Texas BBQ's barbecue special?
True Texas BBQ uses all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, offering authentic Texas flavor and quality.
What are the operating hours of True Texas BBQ in Odessa?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer delivery services?
Yes, True Texas BBQ offers delivery services for customer convenience.
Can I order meals online from True Texas BBQ?
Yes, you can order meals online via Favor Delivery at https://favordelivery.com/order-delivery/true-texas-bbq-14309/2501-west-university-boulevard-odessa-tx-79764-50737.
Does True Texas BBQ cater for events?
Yes, True Texas BBQ offers catering services for events and gatherings.
What payment options are accepted at True Texas BBQ?
True Texas BBQ accepts American Express, Android Pay, Apple Pay, Cash, Check, Discover, MasterCard, Samsung Pay, and Visa.
Does True Texas BBQ have seating options for families and children?
Yes, the restaurant welcomes families and children, offers high chairs, and has wheelchair accessible entrances and restrooms.
Which nearby ATM can I use when visiting True Texas BBQ?
You can use the Wells Fargo Bank ATM, HEB ATM, or LibertyX Bitcoin ATM, all located close to True Texas BBQ for convenient cash access.
Where can I grocery shop or pick up groceries near True Texas BBQ?
H-E-B and H-E-B Curbside Pickup & Grocery are nearby, perfect for combining a barbecue meal with your grocery shopping needs.
Are there any nearby dining options if I want to try different cuisines near True Texas BBQ?
Yes, nearby options include El Buen Pollo, El Colega, and Lapa Lapa, offering Mexican cuisine, and Chiking Grill for chicken specialties.