True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in Odessa at 2501 West University Blvd. today!
Many customers praised the staff for being friendly, helpful, and attentive, particularly highlighting employees like Nubia, Immy, and Esmeralda.
Food Quality
The food received high marks for being delicious and well-prepared, with specific mentions of brisket and BBQ dishes.
Service Speed
Customers appreciated the quick service, noting that their orders were prepared promptly even during busy times.
Ordering Experience
Some customers found the self-ordering kiosks challenging, and there were reports of items being out of stock.
DP
Daphne Polk
Dec 26, 2025
1.0
We came in and ordered BRISKET beans. We get 3 orders of beans with NO brisket. We go to the counter and after showing the staff that there was clearly no brisket they proceeded to argue and explain the process of making the beans. After repeatedly showing no brisket the only solution they had was to give us our money back. This could have easily added some brisket but the way this was handled was not good customer service.
Then after a refund, the manager comes back over with more beans...like you could have done that in rhe first place instead you lost a customer 🙄
DB
Derek Brooks
Dec 26, 2025
1.0
Worst customer service
US
underarmour Sly
Dec 17, 2025
5.0
Food was AMAZING! Justin, immy, and dani gave GREAT service!!!
AH
Angela Haskins
Nov 23, 2025
5.0
Nubia is great, i was having a rough dsy and she went above and beyond to make sure i smiled. She's just great. My day was better because of her.
AP
Araly Patton
Nov 23, 2025
5.0
Despite of how busy the store is Nubia took very good care of us, and we got our food in a timely manner and was very delicious!! thank you so much!
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What makes True Texas BBQ's barbecue special?
True Texas BBQ uses all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, offering authentic Texas flavor and quality.
What are the operating hours of True Texas BBQ in Odessa?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer delivery services?
Yes, True Texas BBQ offers delivery services for customer convenience.
Can I order meals online from True Texas BBQ?
Yes, you can order meals online via Favor Delivery at https://favordelivery.com/order-delivery/true-texas-bbq-14309/2501-west-university-boulevard-odessa-tx-79764-50737.
Does True Texas BBQ cater for events?
Yes, True Texas BBQ offers catering services for events and gatherings.
What payment options are accepted at True Texas BBQ?
True Texas BBQ accepts American Express, Android Pay, Apple Pay, Cash, Check, Discover, MasterCard, Samsung Pay, and Visa.
Does True Texas BBQ have seating options for families and children?
Yes, the restaurant welcomes families and children, offers high chairs, and has wheelchair accessible entrances and restrooms.
Which nearby ATM can I use when visiting True Texas BBQ?
You can use the Wells Fargo Bank ATM, HEB ATM, or LibertyX Bitcoin ATM, all located close to True Texas BBQ for convenient cash access.
Where can I grocery shop or pick up groceries near True Texas BBQ?
H-E-B and H-E-B Curbside Pickup & Grocery are nearby, perfect for combining a barbecue meal with your grocery shopping needs.
Are there any nearby dining options if I want to try different cuisines near True Texas BBQ?
Yes, nearby options include El Buen Pollo, El Colega, and Lapa Lapa, offering Mexican cuisine, and Chiking Grill for chicken specialties.