Brand Certified
True Texas BBQ
4.6(313 reviews)
Certified by True Texas BBQ • Apr 26, 2026
Business Details
2965 I-35, New Braunfels, TX
78130, United States
Certified by True Texas BBQ • Apr 26, 2026
(830) 312-5740
Certified by True Texas BBQ • Apr 26, 2026
https://www.truetxbbq.com/
Certified by True Texas BBQ • Apr 26, 2026
About
Certified by True Texas BBQ • Apr 26, 2026
Barbecue RestaurantRestaurantCaterer
True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!
Details
- Dine-inAvailable
- DeliveryAvailable
- TakeoutAvailable
- Requires reservationsNot available
Location
Certified by True Texas BBQ • Apr 26, 2026
Hours
Certified by True Texas BBQ • Apr 26, 2026
Monday11:00 AM - 9:00 PM
Tuesday11:00 AM - 9:00 PM
Wednesday11:00 AM - 9:00 PM
Thursday11:00 AM - 9:00 PM
Friday11:00 AM - 9:00 PM
Saturday11:00 AM - 9:00 PM
Sunday11:00 AM - 9:00 PM
Reviews
4.6
313 reviews
5 stars
266
4 stars
14
3 stars
10
2 stars
8
1 star
15
- RHRick Hinojosa3 days ago5.0The turkey breast at True Texas BBQ in New Braunfels is simply delicious. It’s smoky, tender, moist, and well-seasoned. I highly recommend trying it.
- JTjay tinney6 days ago5.0Zander and Kevin are cooking up some great BBQ at HEB in New Braunfels.. it was so easy to pull off I 35 and they made me a solid post oak smoked prime brisket sandwich!!!!!!
- GGGaylynn GetschmannApr 16, 20265.0Zander was exceptional. Thanks for the great service and food.
- DSD SimsApr 6, 20265.0Best location for brisket out of all the hebs off of I35. S/O to the pit masters and the 2 guys serving the community
- KMKenny MooreApr 1, 20265.0Go early, we buy food for dinner around 2 or 3pm.. If you wait till dinner they may start running out of stuff. It is in my opinion some of if not the best smoked meats you can buy in the New Braunfels area.. Iv never gone wrong with the Fatty brisket and smoked turkey breast ..Brisket beans and collard greens make great sides.. Iv had the banana pudding cup, the peach cobbler and the apple cinnamon desserts..I havent been disappointed with any of them.. This is a pick up shack in front of HEB,not a dine in..
Frequently Asked Questions About True Texas BBQ
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What makes the BBQ at True Texas BBQ special?
True Texas BBQ offers all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, delivering authentic Texas BBQ flavor.
What are the operating hours of True Texas BBQ in New Braunfels?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer catering services?
Yes, True Texas BBQ provides catering services for your events.
Can I pick up my order in-store or have it delivered?
True Texas BBQ offers both in-store pickup and delivery services to accommodate your needs.
Which payment options are accepted at True Texas BBQ?
You can pay using American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, Samsung Pay, and Visa.
Is True Texas BBQ open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but they will be open from 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What sides does True Texas BBQ offer with its barbecue?
Sides include brisket beans, creamed corn, homestyle potato salad, mac & cheese, and coleslaw to complement your BBQ.
Are there nearby places to shop or get groceries near True Texas BBQ?
Yes, H-E-B plus! supermarket and H-E-B Curbside Pickup & Grocery are nearby, making it easy to grab groceries before or after your BBQ meal.
Where can I fuel up near True Texas BBQ if I’m driving?
H-E-B Fuel gas station is conveniently close to True Texas BBQ, perfect for refueling your vehicle during your visit.
What other dining options are available near True Texas BBQ?
Near True Texas BBQ, you can also visit KFC for chicken or In-N-Out Burger for fast food if you’re interested in exploring more dining choices.
Brand Certified Facts from True Texas BBQ
This information is certified by True Texas BBQ and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified April 26, 2026Yext Knowledge Graph
- Address
- Categories
- Geo coordinates
- Legal business name
- Hours of operation
- Phone number
- Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: