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True Texas BBQ

4.6
(313 reviews)

Business Details

2965 I-35, New Braunfels, TX
78130, United States
(830) 312-5740
https://www.truetxbbq.com/

About

Barbecue RestaurantRestaurantCaterer
True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!

Details

  • Dine-inAvailable
  • DeliveryAvailable
  • TakeoutAvailable
  • Requires reservationsNot available

Location

True Texas BBQ
2965 I-35, New Braunfels, TX
78130, United States

Hours

Monday11:00 AM - 9:00 PM
Tuesday11:00 AM - 9:00 PM
Wednesday11:00 AM - 9:00 PM
Thursday11:00 AM - 9:00 PM
Friday11:00 AM - 9:00 PM
Saturday11:00 AM - 9:00 PM
Sunday11:00 AM - 9:00 PM

Reviews

4.6
313 reviews
5 stars
266
4 stars
14
3 stars
10
2 stars
8
1 star
15
  • RH
    Rick Hinojosa
    3 days ago
    5.0
    The turkey breast at True Texas BBQ in New Braunfels is simply delicious. It’s smoky, tender, moist, and well-seasoned. I highly recommend trying it.
  • JT
    jay tinney
    6 days ago
    5.0
    Zander and Kevin are cooking up some great BBQ at HEB in New Braunfels.. it was so easy to pull off I 35 and they made me a solid post oak smoked prime brisket sandwich!!!!!!
  • GG
    Gaylynn Getschmann
    Apr 16, 2026
    5.0
    Zander was exceptional. Thanks for the great service and food.
  • DS
    D Sims
    Apr 6, 2026
    5.0
    Best location for brisket out of all the hebs off of I35. S/O to the pit masters and the 2 guys serving the community
  • KM
    Kenny Moore
    Apr 1, 2026
    5.0
    Go early, we buy food for dinner around 2 or 3pm.. If you wait till dinner they may start running out of stuff. It is in my opinion some of if not the best smoked meats you can buy in the New Braunfels area.. Iv never gone wrong with the Fatty brisket and smoked turkey breast ..Brisket beans and collard greens make great sides.. Iv had the banana pudding cup, the peach cobbler and the apple cinnamon desserts..I havent been disappointed with any of them.. This is a pick up shack in front of HEB,not a dine in..

Frequently Asked Questions About True Texas BBQ

Will True Texas BBQ locations be open on Thanksgiving?

True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.

What makes the BBQ at True Texas BBQ special?

True Texas BBQ offers all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, delivering authentic Texas BBQ flavor.

Brand Certified Facts from True Texas BBQ

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Certified April 26, 2026Yext Knowledge Graph
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