True Texas BBQ

4.6
264 reviews

About

Barbecue RestaurantRestaurantCaterer
True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!

Details

  • Dine-inAvailable
  • DeliveryAvailable
  • TakeoutAvailable
  • Requires reservationsNot available

Location

True Texas BBQ
2965 I-35, New Braunfels, TX
78130, United States

Hours

Reviews

4.6
264 reviews
5 stars
223
4 stars
13
3 stars
7
2 stars
7
1 star
14

What are people saying?

AI-generated from recent customer reviews

Customer Service

Staff consistently praised for being friendly, helpful, and attentive.

Food Quality

BBQ is frequently described as delicious, with particular mentions of brisket and sides being excellent.

Fast Service

Many reviews highlight quick service, making it a convenient option for customers.

Atmosphere

Mixed feedback on the dining environment, with some noting cleanliness issues and outdoor seating discomfort due to heat.

Value

Customers appreciate the reasonable prices for the quality of food offered.
  • EM
    Elissa McHugh
    2 days ago
    1.0
    We ordered half pounds of two different meats and it was close to only a quarter pound
  • MO
    Mark O'Brien
    3 days ago
    5.0
    The HEB BBQ team is the best. The staff is friendly, professional, and top notch! And, my order was ready when they promised and it looks delicious. Plus, the smoked turkey I ordered was a bit larger than their 10 pounder! Thank you!
  • BF
    Brian Fleishman
    Nov 6, 2025
    5.0
    BBQ is expensive everywhere, but it is nice to get your money’s worth. We got the 1/2 pound chopped brisket and the sliced brisket sandwiches. With some coleslaw we bought inside the store it was quite a good meal. Love our HEB!
  • CL
    C. Rose Lasley
    Nov 5, 2025
    5.0
    Amazing customer service from Zander and Avery tonight, even though we came super close to closing time. We'll definitely be returning again!
  • AK
    Amber Kohl
    Oct 29, 2025
    5.0
    Used them for catering for a college football team and they did a great job helping me to figure out what would work with our budget and were very easy to communicate details with. Banana pudding was a huge hit and they also help set up! Zander was my main contact.

Frequently Asked Questions About True Texas BBQ

Will True Texas BBQ locations be open on Thanksgiving?

True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.

What makes the BBQ at True Texas BBQ special?

True Texas BBQ offers all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, delivering authentic Texas BBQ flavor.