True Texas BBQ

4.6
282 reviews

About

Barbecue RestaurantRestaurantCaterer
True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!

Details

  • Dine-inAvailable
  • DeliveryAvailable
  • TakeoutAvailable
  • Requires reservationsNot available

Location

True Texas BBQ
2965 I-35, New Braunfels, TX
78130, United States

Hours

Reviews

4.6
282 reviews
5 stars
240
4 stars
14
3 stars
7
2 stars
7
1 star
14

What are people saying?

AI-generated from recent customer reviews

Food Quality

Customers consistently praised the deliciousness and quality of the BBQ, particularly the brisket and sides.

Customer Service

The staff received high marks for being friendly, attentive, and helpful, with several specific employees mentioned positively.

Value for Money

Many reviews highlighted the good value for the price of the food, with customers feeling satisfied with their meals.

Atmosphere

Some customers noted the outdoor seating and cleanliness, while others mentioned the heat and noise from the parking lot as drawbacks.
  • YJ
    Yvette Joyner
    4 days ago
    5.0
    Delicious !!! The turkey was very moist and the sides , the new Cole slaw and potato salad recipes are excellent! Definitely give this BBQ a try !!
  • TC
    texasbret93 clips
    5 days ago
    5.0
    Very flavorful with plenty of reliable menu options, while having some that change seasonably. Zander took great care of me explaining the menu and letting me sample a brand new item they had. Solid BBQ spot donโ€™t let the fact that it is at an HEB fool you
  • OB
    omar baca
    Jan 1, 2026
    5.0
    Kevin, Brody and Hailey were A+ I was a General Manager of a TxMonthly top 50 BBQ joint so I know BBQ and this crew is A+ they have that high quality mindset. They all deserve some high quality knives as a reward for their excellence. I recommend Wรผsthof, Zwilling J.A. Henckels. HEB BBQ should not be this good! They can definitely hang with the elites of TX BBQ. ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ Oh..... and don't sleep on them Collared Greens!
  • MF
    Myranda Fleming
    Dec 18, 2025
    5.0
    I got the peach cobbler and brisket sandwich. Absolutely delicious! The peach cobbler was Absolutely mouth watering, and some of the best I've had not made at home. Looking forward to trying this place out again. Well worth the price and time to give it a try
  • MG
    maria guerrero
    Dec 13, 2025
    4.0
    We stopped by on our way home.. about 4ish.. they were out of a couple things.. other then that bbq was good and one of the employees surprised us with banana pudding... how sweet of him because they were out of what i wanted.. outdoor seating was nice

Frequently Asked Questions About True Texas BBQ

Will True Texas BBQ locations be open on Thanksgiving?

True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.

What makes the BBQ at True Texas BBQ special?

True Texas BBQ offers all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, delivering authentic Texas BBQ flavor.