True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!
Staff consistently praised for being friendly, helpful, and attentive.
Food Quality
BBQ is frequently described as delicious, with particular mentions of brisket and sides being excellent.
Fast Service
Many reviews highlight quick service, making it a convenient option for customers.
Atmosphere
Mixed feedback on the dining environment, with some noting cleanliness issues and outdoor seating discomfort due to heat.
Value
Customers appreciate the reasonable prices for the quality of food offered.
EM
Elissa McHugh
2 days ago
1.0
We ordered half pounds of two different meats and it was close to only a quarter pound
MO
Mark O'Brien
3 days ago
5.0
The HEB BBQ team is the best. The staff is friendly, professional, and top notch! And, my order was ready when they promised and it looks delicious. Plus, the smoked turkey I ordered was a bit larger than their 10 pounder! Thank you!
BF
Brian Fleishman
Nov 6, 2025
5.0
BBQ is expensive everywhere, but it is nice to get your money’s worth. We got the 1/2 pound chopped brisket and the sliced brisket sandwiches. With some coleslaw we bought inside the store it was quite a good meal.
Love our HEB!
CL
C. Rose Lasley
Nov 5, 2025
5.0
Amazing customer service from Zander and Avery tonight, even though we came super close to closing time. We'll definitely be returning again!
AK
Amber Kohl
Oct 29, 2025
5.0
Used them for catering for a college football team and they did a great job helping me to figure out what would work with our budget and were very easy to communicate details with. Banana pudding was a huge hit and they also help set up! Zander was my main contact.
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What makes the BBQ at True Texas BBQ special?
True Texas BBQ offers all-natural meats slow smoked in-house for fourteen hours over natural Texas oak wood, delivering authentic Texas BBQ flavor.
What are the operating hours of True Texas BBQ in New Braunfels?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer catering services?
Yes, True Texas BBQ provides catering services for your events.
Can I pick up my order in-store or have it delivered?
True Texas BBQ offers both in-store pickup and delivery services to accommodate your needs.
Which payment options are accepted at True Texas BBQ?
You can pay using American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, Samsung Pay, and Visa.
Is True Texas BBQ open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but they will be open from 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What sides does True Texas BBQ offer with its barbecue?
Sides include brisket beans, creamed corn, homestyle potato salad, mac & cheese, and coleslaw to complement your BBQ.
Are there nearby places to shop or get groceries near True Texas BBQ?
Yes, H-E-B plus! supermarket and H-E-B Curbside Pickup & Grocery are nearby, making it easy to grab groceries before or after your BBQ meal.
Where can I fuel up near True Texas BBQ if I’m driving?
H-E-B Fuel gas station is conveniently close to True Texas BBQ, perfect for refueling your vehicle during your visit.
What other dining options are available near True Texas BBQ?
Near True Texas BBQ, you can also visit KFC for chicken or In-N-Out Burger for fast food if you’re interested in exploring more dining choices.