Our new 2-story True Texas BBQ location in New Braunfels opens on 4/29/22, and includes a convenient drive-thru. True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 651 S Walnut Avenue today!
Overall, customers praised the food for its excellent taste, particularly the brisket and BBQ dishes, though some noted inconsistencies in portion sizes and flavor.
Service
Many reviews highlighted the exceptional service provided by staff, especially mentioning managers like Jason and Desiree for their friendliness and attentiveness.
Atmosphere
The dining environment was generally described as pleasant and welcoming, with some customers enjoying the trivia nights and overall vibe.
Value
Customers appreciated the value for money, noting generous portions and reasonable prices, although a few felt certain items were overpriced for the quality received.
JB
James Bowden
3 days ago
3.0
This was my first visit to a HEB BBQ. The food we wanted was not available. We wanted the brisket.at 5:30. It was sold out. The chicken was ok, but had too much pepper on it. I was very surprised you were sold out so early in the day
EC
Elias Casanova
3 days ago
2.0
Best BBQ. However, Cheryl gave us fatty brisket when we asked for lean. We ended up with half a pound of fat to throw out. What a disappointment, especially considering we paid nearly $70 after tax.
When they get it right tho, yum. Just make sure you get the lean or fatty as you want it. Cheryl was new I guess since she also didn't want to give us lemonade instead of tea with the family meal and said no way. We had to point out the menu gives you the option and then she hesitantly agreed. She said absolutely no strawberry lemonade though, even tho when it's available they always offer it. We just let her have her tantrum and told our toddler no strawberry lemonade this time.
What a waste of food. I'm sure someone would've eaten all that fat if they liked it. We ended up with half the usual brisket meat which was a disappointment for our visitors and us. Train your employees better, HEB.
Good turkey too. Family meal pack is the way to go!
TT
Tony
4 days ago
5.0
Honest review, lean brisket was excellent. Taste was great. Not tough or chewy. Crust was perfectly done. I was very impress with their lean brisket. Potato salad was excellent. Apple slaw delicious. Pickles and onions perfect. Cobbler was great too. I’d highly recommend going there again. Price was still high but excellent customer service. Highly recommend.
SD
Sydney Dyer
Feb 10, 2026
5.0
Jason the manager was so accommodating and amazing for our large group. The food came out so quickly and was delicious!!
OA
Olga Alonzo-Trejo
Feb 6, 2026
5.0
ABSOLUTELY DELICIOUS!
Generous portions, brisket on point. The sausage is a great addition! Not to mention the queso.
GREAT VALUE! You will not be disappointed!
Customer service is amazing! The only way
H-E-B does it! Superior.
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What type of BBQ does True Texas BBQ specialize in?
True Texas BBQ specializes in Texas-style BBQ, slow smoked in-house over natural Texas oak wood using all-natural meats.
Where is the True Texas BBQ location in New Braunfels?
True Texas BBQ in New Braunfels is located at 651 S Walnut Avenue, New Braunfels, TX 78130.
What are the usual operating hours of True Texas BBQ in New Braunfels?
True Texas BBQ is open daily from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer pickup and delivery services?
Yes, True Texas BBQ offers in-store pickup and delivery services for customer convenience.
What payment methods are accepted at True Texas BBQ?
True Texas BBQ accepts various payment options including American Express, Apple Pay, cash, check, Discover, Mastercard, Samsung Pay, Visa, Android Pay, and debit cards.
Is True Texas BBQ family-friendly and accessible for people with disabilities?
Yes, True Texas BBQ welcomes families and has wheelchair accessible entrances, parking, seating, and restrooms. They also provide high chairs.
Are reservations required to dine at True Texas BBQ?
No, True Texas BBQ does not require reservations. You can walk in any time during operating hours.
What nearby stores can customers visit before or after dining at True Texas BBQ?
Customers can visit nearby places like Papa John's Pizza for other food options, New Braunfels - GameStop for video games and entertainment, and RadioShack for electronics and mobile phones.
Is there a place nearby where I can pick up groceries or do some shopping after visiting True Texas BBQ?
Yes, H-E-B supermarket is nearby for groceries and pharmacy needs, as well as Rent-A-Center for furniture and shopping.
Are there convenient services close to True Texas BBQ like money transfer or postal services?
Yes, Western Union and Coinstar Kiosk are close by for money transfer, while PostalAnnex+ offers shipping and printing services nearby.
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