H-E-B plus!

4.6
5714 reviews

About

Grocery Store
No store does more than your nearby H-E-B plus! located at 2965 Ih35 North in New Braunfels, where you’ll find great prices, brands, quality, and selection. At H-E-B plus! stores, we're about more than groceries. We're outfitting Texas families with all they need for Texas lifestyles—from coolers sporting your favorite Texas teams to a new smoker for your famous brisket. This is your one stop for Texas Backyard, toys, housewares, grilling and outdoor, party supplies, apparel and more. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B plus! now offers curbside pickup and grocery delivery for added convenience.

Details

  • DeliveryAvailable
  • Requires appointmentNot available
  • Credit cardAvailable
  • DebitAvailable

Location

H-E-B plus!
2965 Ih35 North, New Braunfels, TX
78130, United States

Hours

Reviews

4.6
5,703 reviews
5 stars
4,330
4 stars
921
3 stars
239
2 stars
78
1 star
135

What are people saying?

AI-generated from recent customer reviews

Product Quality

Customers have reported issues with the quality of produce and other items, including rotten meat and mislabeled products.

Customer Service

While many reviews praise the friendly and helpful staff, there are notable complaints about rude interactions and lack of customer service training.

Store Cleanliness

The store is generally described as clean and well-organized, contributing positively to the shopping experience.

Curbside Service

Curbside service is frequently mentioned as a convenient and efficient option, with staff being helpful during the process.

Store Size and Variety

Customers appreciate the large size of the store and the wide variety of products available, including unique items not found in other locations.
  • MC
    Michael Carroll
    3 days ago
    5.0
    This HEB Plus! store is well-stocked with more choices than you can imagine and the operation is superbly managed. Labels range from the entire HEB family line (HEB, HEB Organics, Central Market, Kitchen & Table, Hill Country Fare, Mi Tienda, et al) to a full selection of national name brands. Produce, Deli, Meat, Bakery, Sushi are at the top of the heap, complemented by many more specialty departments. HEB is an experience!
  • BS
    Becky Shimek
    5 days ago
    5.0
    I love HEB so much. I constantly use Curbside service; it's made my life so much easier and less stressful.
  • CM
    Chad Moore
    5 days ago
    5.0
    Very clean store. First time there. Went in about 6:30 pm and it was busy but I was able to negotiate my cart freely, there were plenty of associates available for questions, and alot of checkout lanes open. Got checked out quickly, only one lady in front of me and cashier was working on her already. Fantastic selections!
  • KK
    Kevin Kolb
    Nov 18, 2025
    5.0
    My wife loves the Edwards brand pecan pie, and I have to admit it is a delicious pie! The only place we have been able to find them in New Braunfels, Texas is at the H-E-B at 2965 I-35 N. Frontage Rd, . Today I made a special trip to that H-E-B to pick up a few of those pies for the Thanksgiving holiday. Unfortunately, when I got to the freezer section that normally contains them, there were none to be found. I looked it up on their app, and it told me that they were on aisle 10, but they weren't there. I happened to pass by an H-E-B employee that was stocking one of the end-cap freezers. His name is Corbin. I asked him if they planned on getting more of those particular pies in, before the holidays. He said that they just took some to the back, and that he would go get me some. I was so very happy. I know it may seem like a small thing, someone just doing their job. And why get excited about finding a pie anyway? The world wasn't going to come to an end if I didn't get the pies. That's not the point. The point is, Corbin's attitude and demeaner were great. He didn't act upset that I had stop him from what he was doing, sending him to the back of the store to retrieve me some pies. He was very cheerful about helping me out. I just want to say, good job H-E-B for employing people with great attitudes, who desire to serve and take care of your customers. And, great job Corbin. You are a great example for all people! I pray the Lord's blessing be upon you and your store. I will continue to be a big fan and customer of H-E-B. And if you want to shop at a store where you can find what you're looking for, and where the employees truly care about you, then you too should make H-E-B your store of choice for all your grocery needs.
  • JY
    Jay Young
    Nov 9, 2025
    3.0
    Poor stock. Too many of the large carts being used to shop for others. Too many of their products and not much name brand selections in can goods. Best meat and produce se tions with fresh selections

Frequently Asked Questions About H-E-B plus!

Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?

Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions

Where does H-E-B source its meat?

H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.