No store does more than your nearby H-E-B plus! located at 2965 Ih35 North in New Braunfels, where you’ll find great prices, brands, quality, and selection. At H-E-B plus! stores, we're about more than groceries. We're outfitting Texas families with all they need for Texas lifestyles—from coolers sporting your favorite Texas teams to a new smoker for your famous brisket. This is your one stop for Texas Backyard, toys, housewares, grilling and outdoor, party supplies, apparel and more. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B plus! now offers curbside pickup and grocery delivery for added convenience.
Many customers praised the friendly and helpful staff, highlighting individual employees who went above and beyond to assist.
Product Quality
Customers frequently commented on the freshness and quality of produce and meats, with some expressing disappointment in specific items.
Store Experience
The store is noted for being clean, well-organized, and well-stocked, contributing to a positive shopping experience.
Curbside Service
The curbside service is appreciated for its convenience, although there were some complaints about product quality during online orders.
Pricing
While many customers found prices reasonable, some noted fluctuations and higher costs compared to competitors.
DT
Danielle Taylor
3 days ago
5.0
I normally go to the H-E-B off Walnut but I go to this H-E-B when they don't have something that I need. This H-E-B tends to have specialized things that my normal H-E-B doesn't carry for some reason
SM
Stormy Magiera
Dec 30, 2025
2.0
Inside is crazy. Parkinglot is crazy. Now Curbside Pick-up is crazy. Last 3 Curbside Orders were wrong. It's a big hassle to call and report items you didn't buy, items you bought but weren't included, and substitutions when clearly marked no substitutions. By the time you get everything sorted, it's not worth the trip to go back up and get what was left out or get the correct substitution. If Curbside fails, HEB should deliver missing or correct substitutions for free.
SM
Samantha Martinez
Dec 26, 2025
5.0
I'd like to recognize one of my favorite employees from this location, Ritchie. Through numerous encounters over time, I've always found him to be extremely pleasant, professional, and positively engaging. His dedication to creating an atmosphere where every single customer feels important by his is just one example of how much effort he puts into his job. It's gotten to the point where he even recognizes me! His level of attention to detail is second to none. Often times, she helps customers before they even need to ask. Yesterday, (December 24) I visited the self checkout flex and saw that he was cleaning yet he still stopped what he was doing to talk to me. he asked me how I was doing, if I needed help with anything, and actually helped me find something I was looking for.
He truly is always going above and beyond. I have an H-E-B closer to my house, but I will continue to drive the extra 20 minutes to go to this store due to employees like Ritchie that continually provide such excellent service. Way to go nb3 I'm not the type to leave a review but y'all are doing amazing job with your employees. I cannot recommend this store enough!!!
SG
sandi grant
Dec 25, 2025
1.0
How do sell something and NOT put on directions? Couldn't buy Peperidge farms or Mrs. Cubbersons stuffing mix at HEB had to buy the store brand. Nothing on or in the package of how to prepare or cook it. Their slogan of "Here everything is better" it's not it's very disappointing. But they have a monopoly. Oh how I miss Kroger, Safeway and Albertsons at least I had choices, And they carry the products I want to buy but not in South Central Texas.
AG
Annette Gomez
Dec 23, 2025
1.0
Produce manager offered to hold Brussel Sprouts for me. I was there is less than 30 mins and it mysteriously was not where he put them. Said someone must have taken them! Do they not think to put a note on them saving for a customer pick up?!? Very frustrating situation! I went out of my way to get over to this HEB!
Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?
Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions
Where does H-E-B source its meat?
H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.
What are the operating hours of H-E-B plus! in New Braunfels?
H-E-B plus! in New Braunfels is open every day from 6:00 AM to 11:00 PM.
Does H-E-B plus! offer delivery and pickup services?
Yes, H-E-B plus! offers curbside pickup, regular delivery, and same-day delivery services for customer convenience.
Where is H-E-B plus! located in New Braunfels?
The store is located at 2965 Ih35 North, New Braunfels, TX 78130, USA.
What types of products and services can I find at H-E-B plus!?
H-E-B plus! offers groceries, bakery items, housewares, toys, apparel, grilling and outdoor supplies, party supplies, and Texas lifestyle products including coolers and smokers.
What payment options does H-E-B plus! accept?
H-E-B plus! accepts American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Is H-E-B plus! wheelchair accessible?
Yes, the store has wheelchair accessible entrances and parking for customers with disabilities.
Where can I find the latest news about the COVID-19 vaccine from H-E-B?
You can visit https://vaccine.heb.com/ for the latest updates and FAQs regarding the COVID-19 vaccine.
Where does H-E-B source its meats from?
H-E-B sources fresh and frozen meats primarily from Texas suppliers, ranchers, and farmers, with some products from other U.S. regions, Canada, and Mexico labeled accordingly.
What nearby places can I visit when shopping at H-E-B plus! in New Braunfels?
Nearby you can visit True Texas BBQ for a meal, Shipley Do-Nuts for breakfast treats, or Twin Liquors if you want to pick up beverages after shopping at H-E-B plus!
Are there convenient services near H-E-B plus! to help with errands in New Braunfels?
Yes, near H-E-B plus! you can find Western Union for financial services, The UPS Store for shipping and printing, and KeyMe Locksmiths for lock or key needs.
How can nearby fuel and propane stations complement your visit to H-E-B plus!?
You can fuel up your vehicle at the nearby H-E-B Fuel station and exchange propane tanks at Blue Rhino Propane Exchange, making it easy to handle multiple errands in one trip.