True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in Magnolia at 7988 FM 1488 today!
Customers praised the brisket and BBQ overall, but there were complaints about inconsistency, with some finding it too fatty or bland.
Service Issues
Several reviews highlighted problems with order accuracy and customer service, including missing items and poor responses from staff.
Pricing Concerns
Some customers felt that the prices were too high for the quality and quantity of food received, particularly for catering.
Atmosphere
The dining experience was often described as lacking ambiance due to the location inside a grocery store.
Menu Variety
The menu received mixed reviews, with some customers enjoying the variety while others found certain items disappointing.
JQ
Jesse Quinn
3 days ago
5.0
HEB does everything exceptionally well including BBQ.
Got brisket and ribs. The brisket was good and smoky and pretty moist but the ribs were some of the best I've had. The serrano cornbread was perfect. The coleslaw was average for me. The little packs of toothpicks are a nice bonus!
DM
David Moynihan
Nov 18, 2025
4.0
Good HEB service
JR
Joshua Roper
Nov 17, 2025
5.0
It's funny that the best bbq place is inside of a grocery store - but that's texas for ya!
JH
john hallmark
Nov 16, 2025
1.0
love this place and have great food but…. they call burnt ends just the fat that was discarded
NT
Nicholas Tew
Oct 25, 2025
3.0
Good food. Don't like the kiosks to order and it is ridiculous to require a phone number when I am standing right here to pick it up.
Will True Texas BBQ locations be open on Thanksgiving?
True Texas BBQ locations will be closed for regular business on Thanksgiving, but will be open 9 a.m. to 12 p.m. for Holiday Meals pickup only.
What type of BBQ does True Texas BBQ specialize in?
True Texas BBQ specializes in slow-smoked Texas BBQ using all-natural meats smoked over Texas oak wood for 14 hours.
What are the operating hours for True Texas BBQ?
True Texas BBQ is open every day from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer delivery services?
Yes, True Texas BBQ offers delivery service for their menu items.
What are some popular sides available at True Texas BBQ?
Popular sides include brisket beans, creamed corn, homestyle potato salad, mac & cheese, and coleslaw.
Is True Texas BBQ family-friendly and accessible?
Yes, True Texas BBQ welcomes families, has a children's menu, wheelchair accessible entrance and restroom, and high chairs available.
What payment options does True Texas BBQ accept?
They accept American Express, Android Pay, Apple Pay, cash, check, Discover, Mastercard, Samsung Pay, and Visa.
Are reservations required at True Texas BBQ?
No, reservations are not required at True Texas BBQ.
What nearby places can I visit before or after dining at True Texas BBQ?
You can visit the nearby H-E-B grocery stores, Magnolia Market Blooms flower and gift shop, or enjoy sweets at Marble Slab Creamery and Great American Cookies.
Is there a nearby coffee shop near True Texas BBQ for a drink after your meal?
Yes, Sycamore Coffee Co. and Hebrews Coffeehouse Magnolia are nearby coffee shops where you can grab a coffee or smoothie after dining.
Are there any beauty or wellness salons close to True Texas BBQ?
Yes, MC Nails, On Stage Hair Salon, and Kelly Ann Taylor's naturopathic and aromatherapy services are nearby for beauty and wellness needs.