Our third DFW Joe V’s Smart Shop is now open in Irving! Located at the corner of 183 & Story Rd., Joe V’s Smart Shop offers a curated assortment of staples, including ready-to-go foods and relevant, high-quality fresh products H-E-B is known for at even lower prices. The brand focuses on offering the best prices for the freshest, highest-quality products such as fresh produce, in-store cut meats, tortillas and breads made in store, and sushi made daily. The store’s operating philosophy is “Price-conscious shoppers should never have to choose between a low price and great quality; they deserve both.”
Customers frequently praised the store for its low prices and good deals, often comparing them favorably to competitors.
Product Quality
The produce and meat sections received positive feedback for freshness and quality, although some customers noted inconsistencies.
Store Experience
While many appreciated the cleanliness and organization of the store, several reviews mentioned overcrowding and limited selection.
Customer Service
Feedback on customer service was mixed, with some positive experiences noted, but also complaints about staff interactions at checkout.
AW
Amanda Wright
1 day ago
5.0
I’ve shopped at this store since it’s opened, I’ve never really had issues with any items, I truly think this store has been great for me and my daily household. I have enjoyed it since it’s open! But today there was a misunderstanding between a worker and a customer, me and my husband saw the whole thing, I want to say to the worker I’m sorry you had to deal with such an awful customer, we saw 2 workers communicating on walkies to move us customers around to lines that were going fast, to the customers that were causing a scene and speaking horribly and telling people “to go back to there country” is down right disrespectful and to the girl worker that was in the situation for after that racist comment your response was amazing! She said “have a great day and I hope it gets better” your manager needs to know you handled the situation as best as you could, as someone who owns their own little business as a owner or even as a manager my employees always know I will have their side except when they are in the wrong, but me and my husband believe non of those workers should have gone through that today and to the girl workers doing there job keep going don’t let that one put you down! JOE VS HAS BEEN A GREAT EXPERIENCE! Expect for today when that customer said that to an employee that was only doing her job.
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Wendy Ramos
Feb 23, 2026
3.0
Los productos muy bueno precio excelente solo que el servicio de los cajero no tan bueno porque no ayuda a embolsar su comprar y a veces van personas de la tercera edad que no puede embolsar rápido y madres con su hijos pequeño y ellos no hace el esfuerzo para ayudar porque nosotros embolsamos y no hemos terminado de bolsa y tenemos que pagar y ellos se quedan parado y no ayudan
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Michael Nuzzi
Feb 20, 2026
5.0
I happened to be in the area and decided to shop at this location off of Story Rd and 183. The store is extremely organized, the produce section was huge and everything looked fresh. The bakery had a limited variety of items, but the meat as well as the frozen food sections were huge. Prices were much lower than the other money-grabbing stores (like Kroger and Sprouts), and the restroom was clean and spotless. We need a Joe V's in Farmers Branch. Pretty please.
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Francisco Raudales
Feb 16, 2026
5.0
La mejor tienda de todo Irving Texas.... amigo mio si usted quiere ... Bueno, bonito y barato ... comida de primer nivel regalada aqui es es mejor lugar.... amigo la fruta es de excelente calidad importada de Mexico ... eso en la competencia como Walmart y supermercados Latinos como el Fiesta , Cost + Plus, no le llegan a los talones a esta tienda ...... esta es una verdadera tienda que sabe vender comida de verdad!!!! Mis amigos la carne .... sabe 100 veces mejor que la premier de alguna tienda de lujo. No se quien carajos sea el Gerente de esta tienda en Irving pero esta dando una leccion de vender comida , calidad de comida a la gente!!! Feliciten a ese gerente por que esta ofreciendo comida premiun a buen precio de excelente calidad...... esta super llena la tienda eso siiii pero de que por 120 dolares te llevas un carrito lleno de comida de primera te lo llevas mi hermano!!!!!!! La Mejor tienda de todo irving se tenia que decir y se dijo!!!!!
MJ
Maria Jasso
Feb 15, 2026
3.0
Happy they opened a location slightly closer to my area finally! Really loved the fruit/veggie selection and decent prices. The meat boxes towards the back are a huge help for our family.
My only complaint is with the cashiers. Went on a weekday when it wasn’t as busy. Cashier had her back to the register chatting with her coworker and took a good while to finally turn around and notice we had filled the conveyor belt with items. Not a single hello or anything to address my mother and I despite me standing right in front of her. Finally my mom had to ask her “hi how are you?” For her to acknowledge our presence. She rang everything up, handed the receipt, and turned her back to us again. No help bagging and no “goodbye” or “come again, thank you”.
Frequently Asked Questions About Joe V's Smart Shop
Where is Joe V's Smart Shop in Irving located?
Joe V's Smart Shop is located at the corner of 183 & Story Rd., specifically at 2407 West Airport Freeway, Irving, TX 75062.
What kind of products does Joe V's Smart Shop offer?
Joe V's Smart Shop offers a curated assortment of staples including ready-to-go foods and high-quality fresh products such as fresh produce, in-store cut meats, freshly made tortillas and breads, and daily made sushi.
What is the pricing philosophy of Joe V's Smart Shop?
Joe V's Smart Shop aims to provide the best prices for fresh, high-quality products so that price-conscious shoppers do not have to choose between low price and great quality.
What payment methods are accepted at Joe V's Smart Shop?
Joe V's Smart Shop accepts American Express, Android Pay, Apple Pay, Cash, Check, Discover, Mastercard, Samsung Pay, and Visa.
When will the Joe V's Smart Shop in Irving open?
The Irving Joe V's Smart Shop is coming soon; for updates, you can visit their featured message at https://www.joevsmartshop.com/.
Are there any fitness centers near Joe V's Smart Shop?
Yes, 24 Hour Fitness is located nearby, which customers can visit before or after shopping at Joe V's Smart Shop for a workout.
What dining options are near Joe V's Smart Shop?
Nearby dining spots include Wild Wings N Things (American restaurant), Foo's Asian Grill & Bubble Tea (Asian cuisine), Shalimar Supermarket Cafe (Bangladeshi and Indian food), Ginghis Donuts & Lunch, and Papa Johns Pizza.
Where can I find car rental services near Joe V's Smart Shop?
Multiple car rental agencies are nearby, including Avis Rent A Car, Budget Car Rental, and Budget Rent A Car.
Is there a medical center close to Joe V's Smart Shop?
Yes, Irving Health and Medical Center is located nearby for any medical needs customers might have.
Where can I shop for crafts or get a haircut near Joe V's Smart Shop?
For crafts, Googly Eyes & Craft Supplies is nearby, and for haircut services, Michael's Barber and Hairstylists Academy and Michaels Barber Academy offer cosmetology and beauty services close to Joe V's Smart Shop.
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