Your True Texas BBQ restaurant is now open at 899 University Drive in Frisco. True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, specialty sandwiches & delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Whether you're a local resident or just visiting San Antonio, be sure to visit us soon for a dining experience that promises to satisfy your cravings for genuine Texas BBQ flavor.
Many customers praised the friendly and helpful staff, particularly highlighting individuals like CeeCee and Bryan for their exceptional service.
Food Quality
While some customers enjoyed the brisket and other menu items, there were numerous complaints about missing items, inconsistent food quality, and specific dishes being overcooked or fatty.
Order Accuracy
A recurring issue was the failure to include key items like BBQ sauce and sides in orders, leading to frustration among customers.
Cleanliness
Several reviews mentioned that the cleanliness of the restaurant, particularly the dining area and bathrooms, could be improved.
Pricing Concerns
Customers expressed dissatisfaction with the pricing, feeling that the quality of food did not justify the cost.
LB
Lynsey Benson
2 days ago
5.0
What a great way to grab a bite to eat before you shop. And the prices for the quality are amazing. Good for a family dinner night.
JN
Justin Nixon
3 days ago
2.0
Everything is awesome here (when it’s here), but they haven’t had the baked potato the last THREE times we’ve been. It’s inside HEB…how are there no potatoes??? Would be five stars otherwise.
TS
T S
Dec 18, 2025
1.0
NO BBQ SAUCE!
I hate having to write this, but this is now the sixth time this has happened.
I’ve ordered from True Barbecue multiple times—delivery orders—and every single time, my food arrives with no barbecue sauce. I even put it clearly in the special notes: “Please don’t forget the barbecue sauce.”
Each time I call, I speak with employees or a manager. I get an apology. I’m told it won’t happen again. I’m told it will be fixed.
And then it happens again.
This is a barbecue restaurant. How does barbecue leave the building with no barbecue sauce? Once or twice is a mistake. Six times is a pattern.
I was told this might be a corporate issue. It’s not. Corporate isn’t packing the bags. The responsibility lies with the people in that restaurant. There’s clearly a breakdown in attention to detail and follow-through.
The food itself is good—but consistently missing a core item makes the entire experience frustrating and disappointing. I really want this place to do better, but after six times, it’s hard to keep giving chances.
LM
Lainey Miller
Dec 17, 2025
5.0
Great food overall however me and my friends were having trouble trying to decide what to order and Donna helped us out and was truly the greatest. Honestly made our whole bbq trip worth it.💕
DA
Dian Adams
Dec 6, 2025
1.0
Went for dinner but never got to eat! They were out of potatoes and some of their popular sides when we ordered. Disappointing, but we pivoted and did a meat plate. A few minutes into our wait, they are out of another side and another meat, hubby had to redo his order. A few more minutes and his order can't be completed at all! This is 6:30 on a Friday night! We chose to leave and asked to be refunded. Poor cashier was doing his best and did apologize. However, way too many distractions affected the level of customer service we should have gotten. The refund took 5 minutes to process, and I didn't get an apology from either of the 2 managers it took to complete it. Sad to say they lost a customer without us even being able to try their food.
True Texas BBQ offers authentic Texas barbecue, slow smoked in-house over natural Texas oak wood, including meats like brisket and specialty sandwiches with classic sides.
What are the operating hours of True Texas BBQ in Frisco?
True Texas BBQ is open daily from 11:00 AM to 9:00 PM.
Does True Texas BBQ offer takeout and delivery services?
Yes, True Texas BBQ provides both in-store pickup and delivery options for your convenience.
Where is True Texas BBQ located in Frisco, TX?
True Texas BBQ is located at 899 University Drive, Frisco, TX 75033.
Is True Texas BBQ family-friendly and accessible?
Yes, True Texas BBQ welcomes families, has high chairs, and offers wheelchair accessible entrances, seating, parking, and restrooms.
What payment options does True Texas BBQ accept?
True Texas BBQ accepts American Express, Apple Pay, Android Pay, Samsung Pay, Visa, MasterCard, Discover, cash, and checks.
Can I view True Texas BBQ's menu and order online?
Yes, you can view the online menu and order at https://www.truetxbbq.com/.
Are there nearby grocery stores where I can shop before or after dining at True Texas BBQ?
Yes, the H-E-B grocery store is near True Texas BBQ, making it convenient to shop for groceries alongside your restaurant visit.
What fast food alternatives are near True Texas BBQ?
Nearby fast food options include Freddy's Frozen Custard & Steakburgers, Panda Express, and Whataburger, great for quick meals if you want variety.
Are there any notable landmarks or places of interest near True Texas BBQ?
Yes, The Travis, a landmark and historical building, is close to True Texas BBQ, offering an interesting visit before or after your meal.