No store does more than your nearby H-E-B located at 407 South Adams in Fredericksburg, where you’ll find great prices, brands, quality, and selection. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico, and partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B now offers convenient curbside pickup and grocery delivery in over 250 locations.
Customers praised the fresh produce and variety of goods, although some reported issues with tasteless oranges and expired items.
Customer Service
Many reviews highlighted friendly and helpful staff, with specific mentions of exceptional service from employees like Getse and Lance.
Store Cleanliness
The store was frequently described as clean and well-organized, contributing to a positive shopping experience.
Checkout Experience
Some customers experienced issues with self-checkout machines and long lines, indicating a need for improvement in this area.
Overall Satisfaction
Overall, customers expressed high satisfaction with HEB, often referring to it as the best grocery store.
LL
Laurie
3 days ago
3.0
For us it is a hit or miss when going into any HEB. They are the monopoly in most areas in TX. We were in town for a mini vacation and had to grab some groceries. In order to get everything on the list you had to walk from one end of the store to the other end. This store is not conducive to the way we shop as everything in which we shop for is all over the place. We did notice they have a soup bar near the floral department & grab and go hot deli items. HEB is supposedly an employee-owned store as well. You think your employee-owned store would have happier employees. I am the minority in this state because I really miss my WinCo's, Safeway's, Trader Joes and Costco's. In the end HEB is worth it for the deals they have on a basis. However, they are usually out of stock of the normal things we buy. Lately it is half & half. Way too many stores to keep up with and keep everything stocked the right way!
LW
Lauren W
5 days ago
1.0
The cashier I had was extremely rude. I was on register 13 at around 10pm. Younger girl, long dirty blonde hair, red complection. Unloaded my entire cart, not even a "hi" or "hello" when she started scanning items. She acted like I wasn't there. I bagged $140 worth of groceries by myself. While I am bagging my stuff she is turned around chatting it up with another employee. Never offered to help me bag, just acted like I was offending her by even shopping there. This is the last thing I would expect from HEB employees let alone HEB in Fredericksburg. This is a friendly community and this young lady was beyond rude. It was absolutely unacceptable!
TP
Tim Paczesny
Feb 18, 2026
4.0
Their beef jerky is worth it so good !
MM
Michael Muertter
Feb 2, 2026
2.0
As a rule I love the variety at HEB. Just don't buy the 10lb. bags of oranges. This is the first season where I have run into oranges that have been exposed to a freeze. The first bag I bought in early December were strawy, and tasteless inside. Obviously bad. I returned the bag after opening the first orange for a refund. No questions asked. Now in January almost the same problem, not as strawy,but tasteless, an obviously another exposure to a freeze. There needs to be feedback to the producers! I also buy the 10 lb. grapefruit bag, but they are fine. I didn't return it because I had no receipt. Hope you all get the message. Nobody wants tasteless oranges.
AF
axel & roxanne fischer
Jan 25, 2026
5.0
Excellent selection and quality of goods, staff are friendly and helpful.
Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?
Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions
Where does H-E-B source its meat?
H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.
What are the operating hours of the H-E-B in Fredericksburg?
The H-E-B store in Fredericksburg is open daily from 6:00 AM to 11:00 PM.
Where is the H-E-B store located in Fredericksburg?
It is located at 407 South Adams, Fredericksburg, TX 78624.
Does this H-E-B offer curbside pickup and delivery services?
Yes, the store offers curbside pickup, delivery, and same-day delivery.
What types of products can I find at the H-E-B Fredericksburg store?
You can find food and drinks, home and kitchen items, health and beauty products, baby and toys, flowers, outdoors and sports gear, as well as office and school supplies.
What payment options are accepted at this H-E-B location?
They accept American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Does the Fredericksburg H-E-B provide wheelchair accessible facilities?
Yes, the store has wheelchair accessible entrances and parking, as well as public restrooms.
Where can I find information about the COVID-19 vaccine from H-E-B?
Visit https://vaccine.heb.com/ to learn about vaccine phases and frequently asked questions.
Where does H-E-B source its meats?
H-E-B sources fresh and frozen meats primarily from Texas suppliers, ranchers, and farmers, with some products from other parts of the USA, Canada, and Mexico, all labeled with country of origin.
Are there any nearby ATMs or financial services near the H-E-B Fredericksburg?
Yes, nearby financial services include Coinme, Coin Cloud Bitcoin ATM, HEB ATM, Coinstar, Western Union, and Arrowhead Bank, useful for convenient banking or money transfer when visiting H-E-B.
What nearby attractions can I visit before or after shopping at H-E-B Fredericksburg?
You can visit wineries like Wine for the People, Buli Limestone Wines, and Lost Draw Cellars, as well as the Fredericksburg Skatepark and Old Fair Park, providing great options for relaxation or recreation around your shopping trip.
Are there nearby services for car or vehicle needs near H-E-B Fredericksburg?
Yes, nearby automotive services include Running Clean Car Wash, Chevron Station Fredericksburg, Shell gas station, and Shell Recharge EV charging station for fueling and car care.
Brand Certified Facts from H-E-B
H-E-B partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified March 01, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: