No store does more than your nearby H-E-B located at 407 South Adams in Fredericksburg, where you’ll find great prices, brands, quality, and selection. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico, and partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B now offers convenient curbside pickup and grocery delivery in over 250 locations.
Customers frequently noted that the store is clean and well-organized, although there were some complaints about unsanitary conditions in specific areas.
Customer Service
Many reviews highlighted friendly and helpful staff, though there were isolated incidents of poor service and employee behavior.
Product Quality
The store is praised for its fresh produce and wide selection, but some customers reported issues with expired items and product availability.
Checkout Experience
While most customers appreciated the quick checkout process, there were complaints about self-checkout issues and long lines during busy times.
JS
John Smith
Jan 2, 2026
5.0
I had a great shopping experience at HEB today. The store was clean and well-organized, which made it easy to find everything I needed. Getzi (Not sure if I spelt her name right ) was amazing!!! She quickly bagged my groceries keeping everything organized then she insisted on helping me to my car loading everything in for me She told me to have a safe drive home and honestly, her exceptional service made me want to come back to HEB just for that kind of care!!!!
MM
Melissa martinn
Jan 1, 2026
5.0
I'm not one to write reviews, but I had to share my experience with Getse this week. She was bagging groceries at the checkout, and I was blown away by how fast and efficient she was. Seriously, she unloaded my cart in record time! But it wasn't just her speed; she was also super friendly and had a great attitude. You can tell she takes pride in her work. It's rare to see someone so dedicated and pleasant, especially when it comes to something as simple as bagging groceries. Getse made my shopping trip a lot better, and I really appreciate her hard work. If you see her at the checkout, you're in for a treat!
TD
Terri Diaz
Dec 30, 2025
5.0
Very awesome store and they have awesome food in the BBQ place there too
AY
Amusingtree YT
Dec 22, 2025
5.0
Fernando has to be the best cart puncher I have ever seen, he’s always working so hard and I see him out there sweating just to get the customers there carts he need a RAISE
DC
Denise Chambers
Dec 4, 2025
2.0
I usually love HEB, butttttt the last few times trying to run in n run out through the self check out it’s been a pain in the buttt…. First the dang self check out kept giving errors about rescanning produce that I bought. Even after weighing it, putting it in the bag. Then the girl had to come over n reset it. This happened 2 times. Then she was trying to rebag things I had placed in the bag a certain way. Well then when leaving after paying the basket automatically stopped at the doors. It’s done that 2 or 3 times now. I’ve never had an issue at Walmart and I self checkout all the time.
Eeerrrrrr I was in a hurry tonight trying to get to my grandsons Christmas program.
Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?
Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions
Where does H-E-B source its meat?
H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.
What are the operating hours of the H-E-B in Fredericksburg?
The H-E-B store in Fredericksburg is open daily from 6:00 AM to 11:00 PM.
Where is the H-E-B store located in Fredericksburg?
It is located at 407 South Adams, Fredericksburg, TX 78624.
Does this H-E-B offer curbside pickup and delivery services?
Yes, the store offers curbside pickup, delivery, and same-day delivery.
What types of products can I find at the H-E-B Fredericksburg store?
You can find food and drinks, home and kitchen items, health and beauty products, baby and toys, flowers, outdoors and sports gear, as well as office and school supplies.
What payment options are accepted at this H-E-B location?
They accept American Express, Android Pay, Apple Pay, Cash, Check, Contactless Payment, Discover, MasterCard, Samsung Pay, and Visa.
Does the Fredericksburg H-E-B provide wheelchair accessible facilities?
Yes, the store has wheelchair accessible entrances and parking, as well as public restrooms.
Where can I find information about the COVID-19 vaccine from H-E-B?
Visit https://vaccine.heb.com/ to learn about vaccine phases and frequently asked questions.
Where does H-E-B source its meats?
H-E-B sources fresh and frozen meats primarily from Texas suppliers, ranchers, and farmers, with some products from other parts of the USA, Canada, and Mexico, all labeled with country of origin.
Are there any nearby ATMs or financial services near the H-E-B Fredericksburg?
Yes, nearby financial services include Coinme, Coin Cloud Bitcoin ATM, HEB ATM, Coinstar, Western Union, and Arrowhead Bank, useful for convenient banking or money transfer when visiting H-E-B.
What nearby attractions can I visit before or after shopping at H-E-B Fredericksburg?
You can visit wineries like Wine for the People, Buli Limestone Wines, and Lost Draw Cellars, as well as the Fredericksburg Skatepark and Old Fair Park, providing great options for relaxation or recreation around your shopping trip.
Are there nearby services for car or vehicle needs near H-E-B Fredericksburg?
Yes, nearby automotive services include Running Clean Car Wash, Chevron Station Fredericksburg, Shell gas station, and Shell Recharge EV charging station for fueling and car care.