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H-E-B plus!

4.6
(4395 reviews)

Business Details

2990 East Hwy 190, Copperas Cove, TX
76522, United States
(254) 547-6333
https://www.heb.com

About

Grocery StoreH-E-B
No store does more than your nearby H-E-B plus! located at 2990 East Hwy 190 in Copperas Cove, where you’ll find great prices, brands, quality, and selection. At H-E-B plus! stores, we're about more than groceries. We're outfitting Texas families with all they need for Texas lifestyles—from coolers sporting your favorite Texas teams to a new smoker for your famous brisket. This is your one stop for Texas Backyard, toys, housewares, grilling and outdoor, party supplies, apparel and more. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B plus! now offers curbside pickup and grocery delivery for added convenience.

Details

  • DeliveryAvailable
  • Requires appointmentNot available
  • Credit cardAvailable
  • DebitAvailable

Location

H-E-B plus!
2990 East Hwy 190, Copperas Cove, TX
76522, United States

Hours

Reviews

4.6
4,395 reviews
5 stars
3,384
4 stars
710
3 stars
148
2 stars
46
1 star
97

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the friendly and helpful staff, although there were some complaints about inconsistent service at checkout.

Product Quality

Overall, customers appreciated the freshness and variety of products, but there were complaints about specific items like produce and special orders.

Store Experience

The store is generally well-stocked and clean, but some customers noted issues with organization and the parking situation.

Pricing

Customers found prices to be competitive, but some expressed concerns about higher prices compared to other locations.
  • TT
    Tracey
    3 days ago
    5.0
    This is the best HEB Plus that i have been in.
  • SP
    Shelley Posey
    Feb 17, 2026
    5.0
    Good prices. Great selections. But I stick with them because they are ingrained into the community.
  • AO
    Ashley Osborn
    Feb 15, 2026
    5.0
    I have always had pleasant service here but Thursday February 12th around 5:15 I had the best service at the deli. I am so sad I didnt get her name but she was wonderful. I told her we were having a grilled cheese bar party at work and needed her opinion on 3 different cheeses. She gave me 5 and they were amazing. She was so kind and took her time explaining the difference in the cheeses. She seemed to not only have knowledge but passion. She ended our time with saying "I hope your party is great". I can tell she loves where she works because she really did care about great service. If she reads this I hope she knows that the grilled cheese bar was a hit, and all the cheeses was great!
  • TA
    Terry Autin
    Feb 8, 2026
    5.0
    Our go-to grocery in Copperas Cove. From the bakery, to dairy, paper products, drinks (adult, soda, and other), chips, cookies, bread aisle, and others I don't think I've ever been to a grocery with as many store-brand items marked in most cases well below the prices of National brands. When they made this store, they broke the mold. I have been and continue to be a huge fan of the store whether I buy HEB brand items or the many others available throughout the store. If, I can't find an item in my local store, several others are located a few miles over. I just use the HEB app to look up the item under the store listing and save myself taking a trip where such isn't carried.
  • EW
    elizabeth wood
    Feb 1, 2026
    1.0
    So tired of the customer service on the front end!!! Cashier and baggers chatting! No hello! Please train your baggers to bag and what happened to can I help you out with that!! Does not exist anymore! Also had to get my cart in parking lot because that’s where the small carts were!

Frequently Asked Questions About H-E-B plus!

Where can I find the latest H-E-B news regarding the COVID-19 Vaccine?

Please visit https://vaccine.heb.com/ to learn more about the vaccine, including current vaccine phases and answers to Frequently Asked Questions

Where does H-E-B source its meat?

H-E-B sources fresh and frozen meats, including Beef, Lamb, Bison, Pork, and Poultry, from meat processors across the USA; however, a large majority of our products are sourced from Texas suppliers/ranchers/farmers. A very small amount of product is sourced from Canada and Mexico, and will be labeled on each package with the correct country of origin.

Brand Certified Facts from H-E-B plus!

This information is certified by H-E-B plus! and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified March 01, 2026Yext Knowledge Graph
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