Brand Certified
True Texas BBQ
4.8(215 reviews)
Certified by True Texas BBQ • Feb 22, 2026
Business Details
1000 East 41st Street, Austin, TX
78751, United States
Certified by True Texas BBQ • Feb 22, 2026
(737) 443-8100
Certified by True Texas BBQ • Feb 22, 2026
https://www.truetxbbq.com/
Certified by True Texas BBQ • Feb 22, 2026
About
Certified by True Texas BBQ • Feb 22, 2026
Barbecue RestaurantRestaurantCatererH-E-B
Your nearby Hancock Center True Texas BBQ opens 1/17/25 and features great food, drinks and atmosphere! True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Full service catering also available for groups of 10-1000+
Details
- Dine-inAvailable
- DeliveryAvailable
- TakeoutAvailable
- Requires reservationsNot available
Location
Certified by True Texas BBQ • Feb 22, 2026
Hours
Certified by True Texas BBQ • Feb 22, 2026
Reviews
4.8
215 reviews
5 stars
196
4 stars
5
3 stars
6
2 stars2
1 star
6
What are people saying?
AI-generated from recent customer reviews
Customer Service
Chris and Jay received numerous praises for their friendly and helpful service, enhancing the overall dining experience.
Food Quality
The BBQ was frequently described as delicious, with standout items like brisket, pulled pork, and sides receiving high marks.
Atmosphere
The dining environment was noted as clean and comfortable, making it a pleasant place to enjoy a meal.
Value for Money
Customers appreciated the reasonable prices for the quality and portion sizes of the food.
- NANicole Adams5 days ago5.0I walked in as usual to order on the impersonal screen and a young man named Chris walked up to assist making the impersonal ordering experience a personalized one. He offered his opinion on a dessert and then showed me how to add a coupon to my order, that's why Hancock Center HEB will always be my HEB! THANKS CHRIS!
- DSDaniel SullivanFeb 20, 20265.0Excellent. Especially the fries and okra. 100 outta 10. Fr fr fr. I got the two meat plate with bbl brisket baby. Also sawseeege. You should too
- CCCarol CollinsFeb 16, 20265.0I was really craving BBQ pulled pork today and As I was walking out the wafting of BBQ lead my curious appetite in to True Texas BBQ. Chris was so helpful & personable. He offered me a couple BOGO coupon for pulled pork sandwiches. Dinner & lunch accomplished! Thank you, Chris! You're the best!
- AWAaron WadeFeb 15, 20265.0If you haven’t tried True Texas BBQ inside H-E-B Hancock Center, fix that immediately. The burnt ends own my heart, the short ribs were melt-in-your-mouth tender, and the mac and cheese was creamy, cheesy perfection. I was loading up my tray like I was training for a professional eating competition AND zero shame. Shoutout to Jay for the A1 service and for keeping me laughing the whole time. Check it out if you have the chance.
- APArlene PabonFeb 15, 20265.0The food at HEB True Texas Bar B Q is always flavorful and on point. Jay makes every visit even better! He's friendly, welcoming, and always smiling when I walk in. Between the great food and his positive energy, it feels like I get double the treats every time 🙌🏼
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Certified February 22, 2026Yext Knowledge Graph
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