Business Details
1000 East 41st Street, Austin, TX
78751, United States
Certified by True Texas BBQ • Feb 15, 2026
(737) 443-8100
Certified by True Texas BBQ • Feb 15, 2026
https://www.truetxbbq.com/
Certified by True Texas BBQ • Feb 15, 2026
About
Certified by True Texas BBQ • Feb 15, 2026
Barbecue RestaurantRestaurantCatererH-E-B
Your nearby Hancock Center True Texas BBQ opens 1/17/25 and features great food, drinks and atmosphere! True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Full service catering also available for groups of 10-1000+
Details
- Dine-inAvailable
- DeliveryAvailable
- TakeoutAvailable
- Requires reservationsNot available
Location
Certified by True Texas BBQ • Feb 15, 2026
Hours
Certified by True Texas BBQ • Feb 15, 2026
Reviews
4.8
207 reviews
5 stars
188
4 stars
5
3 stars
6
2 stars2
1 star
6
What are people saying?
AI-generated from recent customer reviews
Customer Service
Chris and other staff members received high praise for their friendliness, helpfulness, and professionalism.
Food Quality
The BBQ is generally well-received, with many customers enjoying the brisket, ribs, and sides, although there were some complaints about inconsistency.
Cleanliness
The dining area and facilities are noted to be clean and comfortable, contributing to a pleasant dining experience.
Ordering Experience
Some customers found the in-person ordering system frustrating, citing issues with the payment process and wait times.
Catering Services
Catering for events received positive feedback, with guests praising the food quality and service.
- AWAaron Wade2 days ago5.0If you haven’t tried True Texas BBQ inside H-E-B Hancock Center, fix that immediately. The burnt ends own my heart, the short ribs were melt-in-your-mouth tender, and the mac and cheese was creamy, cheesy perfection. I was loading up my tray like I was training for a professional eating competition AND zero shame. Shoutout to Jay for the A1 service and for keeping me laughing the whole time. Check it out if you have the chance.
- APArlene Pabon2 days ago5.0The food at HEB True Texas Bar B Q is always flavorful and on point. Jay makes every visit even better! He's friendly, welcoming, and always smiling when I walk in. Between the great food and his positive energy, it feels like I get double the treats every time 🙌🏼
- ADAngela DeniseFeb 7, 20265.0Just flew in from Arizona and was going to stop at my old BBQ spot but we decided to try HEB’s. Definitely my new spot when I come to town!! Food was delicious!
- MDMikayla DavisFeb 1, 20265.0Chris and Anthony at the Hancock Center were wonderful and went above and beyond to help their customers. I walked into the True BBQ when to order when the system went down, they took everyone's order that was there and didn't charge for the food even when the system came back up.
- RMRoss MJan 26, 20265.0Amazing value for money at this place for BBQ. The fatty brisket was out of this world. This location also can provide sidewinder fries which are excellent. And to top it off, they have smoked chicken for a limited time, which I totally recommend you try. Staff are excellent here too, so helpful and friendly.
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