This profile is uncertified and using publicly sourced data
Yext customers see up to a 9% lift on Google Gemini and gain access to:
- Performance insights across AI and traditional search
- Competitive benchmarking for your locations
- Clear, actionable recommendations to improve visibility
- AI-powered tools to manage your digital presence at scale
Business Details
About
Ice Cream ShopDessert ShopRestaurant
Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.
Location
Rita's Italian Ice & Frozen Custard
Train Station, 261 Van Houten Ave, Passaic, NJ
07055, United States
Hours
Monday12:00 PM - 9:00 PM
Tuesday12:00 PM - 9:00 PM
Wednesday12:00 PM - 9:00 PM
Thursday12:00 PM - 9:00 PM
Friday11:00 AM - 5:00 PM
SaturdayClosed
Sunday12:00 PM - 9:00 PM
Reviews
Boost local visibility and reputation with reviews
Certify your brand4.5
1,821 reviews
5 stars
918
4 stars
467
3 stars
410
2 stars25
1 star1
What are people saying?
AI-generated from recent customer reviews
Food Quality
Customers generally enjoyed the food, noting it was fresh and tasty, although there were some complaints about specific items being cold or not prepared correctly.
Customer Service
Service quality was inconsistent; while some staff were praised for being friendly and helpful, others were reported as rude or indifferent.
Cleanliness
The restaurant was frequently described as clean, with positive remarks about the overall hygiene and condition of the facility.
Coupon Issues
Several customers expressed frustration over the refusal to accept coupons and issues with online orders, leading to dissatisfaction.
Operational Hours
There were complaints about unclear operational hours and being turned away before closing time.