Business Details
About
Ice Cream ShopDessert ShopCake Maker
Visit your local Baskin-Robbins at 2579 N Mulford Rd, Rockford, IL — your destination for premium ice cream, frozen desserts, and custom cakes. Baskin-Robbins features its world-famous 31 flavors, with rotating selections and endless combinations available every day. Enjoy hand-scooped ice cream, specialty sundaes like the Banana Royale, Brownie Sundae, and Banana Split, plus a full lineup of beverages including Mangonadas, Milkshakes, Smoothies, Floats, Fizzes, and Cappy Blasts. Customize your celebration with made-to-order ice cream cakes or take home Pre-Packed Quarts, Fresh Pack Quarts, Polar Pizza® Ice Cream Treats, Boxed Novelty Bars, DIY Kits, Creature Creations®, and Fresh Baked Waffle Cones. Every visit is a reason to Seize the Yay™ — order online or through the BR Rewards App for pickup or delivery.
Details
- Dine-inNot available
- DeliveryAvailable
- TakeoutAvailable
- Curbside pickupNot available
Location
Hours
Reviews
4.2
208 reviews
5 stars
135
4 stars
34
3 stars
13
2 stars
4
1 star
22
What are people saying?
AI-generated from recent customer reviews
Service Issues
Several customers reported inconsistent service, including early closures and unhelpful staff, leading to frustration.
Ice Cream Quality
While many praised the ice cream's taste and variety, some noted issues with portion sizes and texture.
Positive Experiences
Numerous reviews highlighted excellent customer service from specific staff members, creating memorable experiences for customers.
Cleanliness and Atmosphere
The store was generally described as clean, but some customers found the atmosphere lacking and seating limited.
Value Concerns
Customers expressed mixed feelings about pricing, with some feeling the ice cream was overpriced for the quality received.
- BTBrian ThorOct 31, 20252.0Tonight was the second time I've arrived before 8:30 PM and found the doors locked. Tonight the Open signs were still lit. When I pointed at the sign an employee turned it off and went back to sweeping the floor. Too bad because BR is my favorite ice cream, but I won't be making plans to go back anytime soon.
- NPN POct 31, 20255.0This was so delicious, I just had plain chocolate scoops! Heavenly!
- MLMichael LaskonisSep 12, 20255.0If comedy and ice cream had a baby, it would be my trip to 31 Flavors in Rockford. We rolled in craving pistachio like it was a matter of national security, and who comes to the rescue? Emme. An absolute hero in the world of kid scoops. She didn’t just hand us ice cream, she delivered it like a Michelin-starred performance, complete with the grace of a ballerina and the speed of a NASCAR pit crew. I half expected confetti to fall from the ceiling when those pistachio cones hit our hands. The ice cream? Creamy perfection. The service? Legendary. Emme deserves her own flavor at this point, something between “Rockford Rockstar Ripple” and “Pistachio Queen Supreme, maybe call it “6 - 7?” If you ever find yourself in Rockford, skip the cornfields and head straight here. And when you do, ask for Emme. She turns a simple scoop into a five-star experience.
- CCCurrentseer89Aug 10, 20254.0Great ice cream, as always, and great service. My son and I love coming here, and he appreciates the flavor selection, as do I. They’re very very busy on Sundays, as they pull a huge church crowd from one of the largest churches in the area. You may not get a seat on Sunday, and they have limited seating indoors. They do have some outdoor seating as well, and I can’t fault them for being busy. Overall, they’re close to me so we come here often, and it’s consistent. I would just avoid the Sunday church crowd rush and you should be fine.
- MSMike SchultzJun 6, 20255.0Still a great place to go for ice cream! When I was younger, I worked at Baskin-Robbins. To me, the ice cream tastes identical to what it did all those years ago. That is very impressive! The staff were extremely helpful and friendly, parking was ample, the store appeared to be clean and free of random garbage. I'm looking forward to getting more!
Frequently Asked Questions About Baskin-Robbins
How do I find a Baskin-Robbins shop near me?
To find a shop near you, please visit our “Find a Shop” section and enter your ZIP code.
How do I know which flavors are featured in a particular shop?
Each shop carries a different selection of flavors. Swing by your local shop to discover new favorites. If you’re craving a specific flavor, ask your shop manager if they’d be willing to stock it for you.
Can I talk to someone about my visit to Baskin-Robbins?
Of course! Please contact our Consumer Support Team, Monday-Friday, 7am to 7pm ET, at 800-859-5339
Where can I find Baskin-Robbins nutrition information?
Nutrition information can be located on each product's individual page. Simply find your favorite product under "Our Menu" and click the “More Details" link on the product page.
Is Baskin-Robbins ice cream kosher?
All of our ice cream flavors are kosher, except for Rocky Road.
Does Baskin-Robbins offer no-sugar-added ice cream flavors?
We offer two no sugar added flavors, please note these have naturally occurring sugars. Please check back as we often add new product flavors. Please note that flavors may vary by location.
Does Baskin-Robbins have gluten-free options?
Although many of Baskin-Robbins’ flavors do not contain ingredients with gluten, and are marked as gluten-conscious*, they are NOT produced in a gluten free environment, which means there is always a chance for cross contact with gluten from other products in the manufacturing facility or restaurant. Given the likelihood of cross-contact in our restaurants, this list is not suitable for people with Celiac Disease, a heightened gluten sensitivity or a wheat allergy.
You can always get information on product nutrition, allergens, and ingredients by viewing our Menu page or contacting Consumer Care at 800-859-5339. Please note that flavors may vary by location.
*Our definition of gluten-conscious means that the ice cream/ice/sorbet/frozen yogurt/sherbet/frozen dessert flavor is made without gluten-containing ingredients.
Does Baskin-Robbins have non-dairy options?
You can always get information on product nutrition, allergens and ingredients by viewing our Menu page or contacting Consumer Care at 800-859-5339. Please note that flavors may vary by location.
Do Baskin-Robbins products contain whey?
All of our ice cream is made using real milk. Since whey is a derivative of real milk, our ice creams contain whey. For whey-free options, try our non-dairy sorbets or ices, and frozen desserts.
Do Baskin-Robbins products contain nuts or other allergens?
Any of our products may contain or may have been further processed on shared equipment that may have come in contact with allergens including Eggs, Milk, Peanuts, Sesame, Soy, Tree Nuts or Wheat. You can always get information on product nutrition, allergens, and ingredients by viewing our Menu page or contacting Consumer Care at 800-859-5339.
What is the source of monoglycerides and diglycerides in Baskin-Robbins products?
All monoglycerides and diglycerides in Baskin-Robbins products are vegetable-based (of plant origin).
Can I purchase Baskin-Robbins products online or through the BR App?
Yes! You can order products online or through the BR App to be picked up at a Baskin-Robbins shop near you. Order your fave treats – like scoops, sundaes, beverages, and more – for pick up in as little as 15 minutes. Planning ahead? Try browsing some of our other items, like pre-packed quarts, fresh-packs, and cakes & pies, which are available for ordering up to 30 days in advance.
Why isn’t the item I’m looking for available for ordering at my local Baskin-Robbins shop?
Product and customization options may vary by location. If an item is not available at a shop near you, we recommend checking other shops in your area to confirm availability.
I submitted my order by mistake? How can I cancel my order?
Once you complete your order, you will not be able to change or cancel it in-app or online. We recommend contacting your local shop to speak with a Team Member about your order.
My order was incorrect. How do I get a refund?
We apologize for your experience and want to make this right. To resolve issues with your order, we recommend contacting the shop to speak with a Team Member.
Do I have to have a Baskin-Robbins account to place a mobile order?
No, you can place an order as a guest! However, we recommend creating a Baskin-Robbins account to easily re-order your favorite products and gain access to app-exclusive deals and offers.
Why did my order come without whipped cream?
To preserve the quality of our products, we do not offer whipped cream on orders placed for pick up. Instead, consider adding a Whipped Cream Can to your order to add to your ice cream at home!
Can I have my online order delivered?
Orders placed on our website must be picked up at a Baskin-Robbins shop near you. Certain items may be ordered through one of our Delivery providers. Click here for more info on BR Delivers and to check if delivery is available near you.
I’m unable to complete my order – help!
If you’re experiencing issues placing an order in the BR App or online, please reach out to our Consumer Care team at 800-859-5339 for help.
Can I store a payment method on my account?
Yes, you can store up to 3 payments per account.
How do I make a previously stored payment my preferred payment?
In My Account, tap on the ‘Make Primary’ button
How can I add a payment method to my profile?
During checkout, selecting the option to store the payment will securely store the payment for future orders.
You can manage your payments including adding, editing, or removing from the My Account section.
How can I delete a payment method?
From the My Account section, you can remove a payment method by selecting the Remove option
Can I use a BR Gift Card to order online?
Gift cards are currently only eligible for in-shop orders.
Can I get Baskin-Robbins products delivered?
Yes! Baskin-Robbins has teamed up with DoorDash, Uber Eats, Postmates, and Grubhub to conveniently bring ice cream and sundaes right to your door!
How do I find out if a Baskin-Robbins near me is participating in delivery?
To determine which Baskin-Robbins locations in your area are participating in delivery, simply download the DoorDash, Uber Eats, Postmates, or Grubhub app or go to doordash.com, ubereats.com , postmates.com, or grubhub.com, type in your delivery address, and you will see the Baskin-Robbins location closest to you.
Can I get the same menu items through delivery as I can in-shop?
Baskin-Robbins menu items and availability will vary by location. Additionally, to preserve quality, delivered items do not include whipped cream.
Why should I try Baskin-Robbins delivery?
You can enjoy all of your favorite BR treats from a Milkshake to a Triple Scoop to Pre-Packed Quarts without ever leaving your house!
Are there any fees on delivery?
All fees are shown before checking out on the DoorDash, Uber Eats, Postmates or Grubhub app, or doordash.com, ubereats.com, postmates.com, or grubhub.com.
How do I report a problem with my Baskin-Robbins delivery order?
Contact DoorDash, Uber Eats, Postmates, or Grubhub customer service directly within the app or on their respective websites.
Can I redeem Baskin-Robbins app or store coupons on delivery?
No, not at this time. But be on the lookout for limited-time promotions and offers on DoorDash, Uber Eats, Postmates and Grubhub.
Can I customize a Baskin-Robbins cake?
Yes, most of our cakes allow you to choose your favorite ice cream and cake flavors, choose the perfect size, and add a special message. Just pick a cake design, choose your customizations, add it to your cart and tell us when you’d like to pick it up.
How far in advance do I need to pre-order my custom cake?
Our fully customized cakes take at least 24 hours to create. Pickup times may vary by shop. Need one sooner? Call or visit your favorite shop and choose from a variety of cakes available for immediate pick-up.
What cake sizes does Baskin-Robbins offer?
We offer ice cream cakes in a wide variety of shapes and sizes—from delicious treats for two, to themed cakes for big parties and gatherings. Browse our online menu to find the perfect one for your next event…or just because.
Why can’t I order some items for pick up tomorrow?
For a seamless shop experience, some items, like scoops, sundaes and beverages, are only available for same-day pick up. If you’re planning ahead, try browsing some of our other items, like pre-packed quarts, fresh-packs, and cakes & pies, which are available for ordering up to 30 days in advance.
Why are there some flavors listed on the website that aren’t available in my local shop?
We rotate our flavors every month, and some flavors are only available seasonally. If you're looking for a specific flavor, ask your local shop manager if they’d be willing to stock it for you.
I see a cake I like on the menu. Why can't I order it from my local shop?
Most shops are able to create an assortment of cake designs, but not every cake design is available at every shop. If you don't see exactly what you're looking for, please contact your local shop to place a custom order. Visit our Find a Shop page to find your nearest shop.
How do I find out the prices of products featured on the website?
Each Baskin-Robbins location is independently owned and operated. Please contact your local shop for pricing information. For pricing information, browse your local shop's online menu or contact them directly. Find your local shop here.
What franchise opportunities does Baskin-Robbins offer?
We offer a variety of purchase options, store types and financing options—in a variety of markets. To learn more about our purchasing and development opportunities and to see a list of stores for sale, visit baskinrobbinsfranchising.com.
How do I become a franchisee?
There are several criteria we consider for franchisee opportunities. For a full list of financial requirements and to find out if Baskin-Robbins franchising is right for you, visit baskinrobbinsfranchising.com.
How does Baskin-Robbins support its local communities?
The Baskin-Robbins Joy in Childhood Foundation supports sick and hungry kids through our Pint-Sized Heroes program which provides grants to children’s hospitals across the country. To learn more about Pint-Sized Heroes visit https://joyinchildhoodfoundation.org/our-impact/baskin-robbins/.
Additionally, our dedicated shop owners frequently sponsor educational programs in local schools, Little League and youth soccer teams, community walks and other fundraising events. Contact your local shop to learn more about sponsorship or donation initiatives.
Can Baskin-Robbins sponsor my local event?
Our franchisees give back to their communities in a variety of ways. Contact your local shop to learn more about sponsorship or donation opportunities.
Who founded Baskin-Robbins?
Baskin-Robbins was founded in 1945 by two brothers-in-law—Burton "Burt" Baskin and Irvine "Irv" Robbins. They shared a dream to create an innovative ice cream shop that would be a neighborhood gathering place for families.
Where did the “31” come from?
Baskin-Robbins "31®" was created to represent a different ice cream flavor for each day of the month. We introduced "31 Flavors" into our marketing in 1953.
How many Baskin-Robbins flavors are there?
Since 1945, we've created more than 1,400 unique and delicious ice cream flavors. And we offer new options every month.
How do I create a Baskin-Robbins Rewards account?
Download the BR App and head to the Sign Up/Log In page by tapping on the pink spoons icon. Click Sign Up at the bottom of the page, add your info, and don’t forget to check the box to join Baskin-Robbins Rewards before completing sign up!
I already have a Baskin-Robbins account, do I need to create a new one to join Baskin-Robbins Rewards?
Nope! Simply sign into your existing account on the BR App, click into the Rewards button in the bottom navigation bar and click “Join”. Piece of (ice cream) cake.
How can I access my Baskin-Robbins Rewards in the BR App?
You can browse available rewards and offers by logging into your Baskin-Robbins account on the BR App and clicking on the Rewards button in the bottom navigation bar. Not signed up yet? No problem! Tap the “Join Baskin-Robbins Rewards” button and get the (ice cream) party started.
How do I earn rewards/offers?
Every visit to Baskin-Robbins brings you closer to your next reward! To earn a visit credit on an in-shop transaction, ensure to present your Baskin-Robbins Rewards QR code to be scanned at checkout. For BR App or BaskinRobbins.com orders, make sure you are signed into your Baskin-Robbins Rewards account before checking out.
How can I redeem my rewards/offers?
Rewards and offers can be redeemed in the BR App, either in-shop by applying the rewards and/or offers to your Baskin-Robbins Rewards QR code before scanning at the register or on BR App orders by applying the rewards and/or offers to your cart before placing your order. Additionally, as long as you are logged in to your Rewards account, Baskin-Robbins Rewards members can get credit for visits & use rewards/offers for online & BR App orders.
Will I still get a free scoop for my birthday?
Yes! If you are an existing Birthday Club member, you will continue to receive Birthday Club rewards regardless of whether you are enrolled in Baskin-Robbins Rewards. Not in the Birthday Club? Create an account in the BR App or online today & complete your profile to join. You do not need to be enrolled in Baskin-Robbins Rewards to join.
Where can I see my rewards and offers?
Rewards and offers are displayed both in the BR App and at checkout on BaskinRobbins.com when you are signed in.
Which purchases do Baskin-Robbins Rewards members earn visit credits for?
Baskin-Robbins Rewards members earn a visit credit for every transaction with a total of $1+ at participating locations, except for the following: the purchase or reload of Baskin-Robbins Gift Cards, bottled beverages, reward redemptions, retail merchandise, donations to charity, merchandise orders placed on ShopBaskinRobbins.com and other online platforms, and Dunkin’® products sold in Dunkin'/Baskin-Robbins combo locations. Please note that Baskin-Robbins Rewards members can only earn 1 visit credit every 10 minutes. See Baskin-Robbins Rewards program terms and conditions for full details.
Can I earn visit credits and/or redeem rewards or offers on Delivery transactions?
No, Delivery orders are not eligible to earn visit credits or to redeem rewards or offers at this time.
I ordered on the BR App/BaskinRobbins.com, but I’m not seeing my visit credit – what happened?
Visit credits for orders placed on the BR App and BaskinRobbins.com will be issued at the time of order pickup.
Do my rewards and offers expire?
Yes. To check the expiration date of your rewards/offers, head to the BR App – expiration dates are listed on each reward and offer.
Can I use more than 1 reward or offer in a single transaction?
Yes! You can redeem a combination of up to 3 rewards and offers per transaction. Please note there is a limit of one offer applied per transaction, and always be sure to read each reward or offer’s description and terms for more information on redeeming.
What is the Baskin-Robbins Birthday Club?
The Birthday Club is a free program for our biggest fans. Join and receive special birthday rewards.
Is the Birthday Club just for kids?
No way! The Birthday Club is for anyone who loves ice cream; however, you must be 13 or older to join.
How do I sign up for the Birthday Club?
Joining the Birthday Club is free and easy! Simply create a Baskin-Robbins account in the BR App or online & complete your profile to join the Birthday Club. (You must be 13 or older to sign up.)
How will I get my birthday rewards?
Your birthday coupons will be automatically added to your account in the BR App on your birthday; head to the BR App on your special day to redeem!
Can I redeem my birthday rewards at any Baskin-Robbins?
Most of our U.S. shops accept Birthday Club rewards, but not all. If you’re planning to use a Birthday Club reward, you may want to call your local shop first to see if they will accept it.
Can I sign up my children and other family members for the Birthday Club?
Yes. Each Birthday Club account can have only one primary person (age 13 and up); however, members can add up to 5 other family members to their accounts easily.
Once you are logged in, click on “Family Members” and then “Add a Family Member”. From here, add your family member’s details. You can add up to five family members.
Please note: Primary account holders will receive birthday coupons for the whole family
After I sign up for the Birthday Club, how do I edit my account information?
Editing your account information is easy. Just sign in to your account in the BR App, tap the pink spoons icon, and click My Account to make the necessary edits.
I forgot my Birthday Club password. How do I log in?
You’ll need to reset your password. Visit our “Log In” page in the BR App or online and click “Forgot Password”. We’ll ask for your email address and will send you an email where you can create a new password. Still having trouble? Contact Consumer Care at 800-859-5339 and we’ll give you a hand.
How do I remove a family member from my Birthday Club account?
To remove a family member, log in to your account in the BR App or online and go to “Family Members.” Then, click “Remove” next to the family member’s name. A window will pop up. Select “Remove” again to confirm the deletion.
What is your privacy policy?
Baskin-Robbins takes your privacy seriously. For more, read our complete privacy policy.
How do I redeem my guest survey coupon?
To redeem this offer during your next visit to Baskin-Robbins, simply present the QR code you receive via email to be scanned at the time of purchase, or print the coupon and bring it with you during your visit.**
**Limit one coupon per customer per visit. Coupon, including the survey validation code must be presented at time of order. Good for $1 off your next purchase of $4 or more (before applicable tax). This offer cannot be used towards the purchase of Dunkin’ K-Cups® Packs, Keurig Brewers, or any Baskin-Robbins or Dunkin’ gift cards. No substitution. Void if copied or transferred and where prohibited or restricted by law. Consumer must pay applicable tax. May not be combined with any other discount or promotion. Receipt may not be reproduced, copied, purchased, traded, or sold. Internet distribution or resale strictly prohibited. Cash redemption value 1/20th or 1 cent.
Does Baskin-Robbins sell gift cards?
Yes. You can purchase standard gift cards in our shops and on the BR App, and custom gift cards online through our trusted third-party vendor, in any denomination between $2 and $100. Use your gift card to pay for purchases at participating Baskin-Robbins and Dunkin’ locations in the United States. You cannot use your Baskin-Robbins gift cards to purchase items online or in the BR App.
Where can I buy a Baskin-Robbins gift card?
You can purchase gift cards at a Baskin-Robbins shop near you. You can also purchase mobile gift cards in the BR App.
Can I buy Baskin-Robbins gift cards in bulk?
Yes. Registered businesses can purchase $500 or more in Baskin-Robbins gift cards from the Inspire Brands Corporate Gift Card Program. Visit here, or email bulkgiftcards@inspirebrands.com if you have questions about this program.
Where can I use my Baskin-Robbins gift card?
Our gift cards are accepted at participating Baskin-Robbins locations, Dunkin’/Baskin-Robbins combo locations and Dunkin’ locations in the U.S. only.
What if my Baskin-Robbins gift card is lost or stolen?
Please treat your Baskin-Robbins gift card like cash. We cannot replace it if it is lost or stolen. However, you can register your gift card in the BR App to keep track of it digitally.
Do Baskin-Robbins gift cards expire?
No. Baskin-Robbins gift cards do not expire.
Can I get cash back for my unused Baskin-Robbins gift card?
Baskin-Robbins gift cards may not be redeemed for cash, check, or credit, unless required by law. Use of Baskin-Robbins gift cards constitutes acceptance of these terms.
What are the operating hours of Baskin-Robbins at 2579 N Mulford Rd, Rockford?
This Baskin-Robbins location is open daily from 11:00 AM to 9:00 PM.
Can I order Baskin-Robbins products for delivery or in-store pickup at this location?
Yes, you can order Baskin-Robbins products for in-store pickup or delivery from this location.
What payment methods are accepted at Baskin-Robbins in Rockford?
They accept American Express, Cash, Discover, MasterCard, and Visa.
Where exactly is the Baskin-Robbins store located in Rockford, IL?
It is located at 2579 N Mulford Rd inside Brynwood Square Shopping Center, Rockford, IL 61114.
How can I find out which Baskin-Robbins flavors are available at this Rockford location?
Each shop carries different flavors. Visit the store or contact the shop manager to ask about specific flavors or requests.
Are there any health-conscious or dietary options available at Baskin-Robbins?
Yes, Baskin-Robbins offers kosher, no sugar added, gluten-conscious, and non-dairy options, though availability may vary by location.
What nearby places can I visit before or after enjoying Baskin-Robbins at 2579 N Mulford Rd?
Nearby you can visit Betsy's Slots - N Mulford for entertainment, Salamone's North for Italian dining, or relax at Salon 3 one 3 and Boutique for beauty services.
Is there a nearby cafe or restaurant close to Baskin-Robbins where I can continue my outing?
Yes, Jerry's Cafe, serving breakfast and brunch, is close by and might be a great spot to visit before or after Baskin-Robbins.
Are there wellness or chiropractic centers near Baskin-Robbins in Rockford?
Yes, Baer Chiropractic & Wellness and Rehabilitation & Spinal Care of Rockford are nearby for health and wellness needs.
Can I order Baskin-Robbins online for pickup or delivery at this Rockford location?
Yes, you can order online or through the BR Rewards App for pickup or delivery from this Baskin-Robbins store.