Looking for a grocery store near you? Visit your local Safeway located at 1211 W College Ave, Santa Rosa, CA. Our friendly staff is here to serve you and your grocery needs, or have your groceries delivered through our Grocery Delivery and DriveUp & Go™ program. Need a bakery near you? Our bakery features birthday cakes, custom cakes, cupcakes and more. Safeway deli offers a variety of party trays and platters or our Order Ahead service allows you to place your bakery or deli order online so it's ready when you get here! At the butcher block you’ll find an assortment of meat and seafood, even sushi trays! The produce department is full of guaranteed fresh fruits and vegetables, perfect for every season! Shop the floral department for beautifully curated bouquets and arrangements. Find Safeway near you today!
Safeway is dedicated to being your one-stop-shop and provides rug doctor rentals or find an in-store bank, Coinstar, and Western Union service! Further enhance your shopping experience by grabbing a hot cup of coffee at your in-store Starbucks. Download our Safeway app for Safeway for U™ to find personalized offers and discounts or check out our Weekly Ad for store savings and earn Gas Points with purchases. For more information, visit or call (707) 546-6877. Stop by and see why our service, convenience, and fresh offerings will make Safeway your favorite local supermarket!
Many customers reported rude or unhelpful staff, leading to negative shopping experiences.
Food Quality
Frequent complaints about the decline in quality and taste of the Chinese food, which was previously a highlight for many customers.
Store Cleanliness
The store is generally noted for being clean and well-organized, although some reviews mentioned issues with expired products.
Parking Issues
Customers expressed frustration with the parking layout and availability, describing it as awkward and insufficient.
Mixed Experiences
While some customers praised the store for its selection and helpful employees, others had significant complaints about service and product quality.
RB
Ronald Beggio
Feb 22, 2026
5.0
Great customer service in the bakery today ! Got myself a little sugar (on the Blueberry muffins). The bread loaf I bought here was fully proofed (unlike a few other stores I won’t mention) not like an oversized baguette, It filled the bag. All the baked goods looked outstanding. Highly recommend stopping in. Good job bakery !
LP
Linda Pufford
Feb 12, 2026
5.0
This is one of the nicest Safeway Stores. Very friendly and helpful. I won’t shop anywhere else!
ML
Maureen Lynch
Feb 8, 2026
1.0
This review is for the bathrooms. For having key locked bathroom, your bathrooms are the most foul heinous bathrooms I have ever entered. The women's by the bakery looked like it had not been cleaned in months. Every surface was complete filth. I couldn't even use the toilet I just left and held it. The bathrooms are worse than an unlocked gas station bathroom in Castro valley for a direct comparison. The fact people that work there have to use these and then work around food, or customers use them and then touch produce, you should be ASHAMED of yourself. If you can't have someone to clean it the general manger should get in there and take care of it. GROSS GROSS GROSSSSSS.
JW
Jennifer Wilcox
Jan 24, 2026
2.0
Employees are totally rude. I shop here often, and each time my very presence seems to piss off the people that work there. While going down the cereal aisle, an employee was unpacking right where I needed to walk. She turned my way and sighed heavily, prompting me to apologize for needing to shop in the aisle she was working in. The exact same thing happened the next time I needed cereal! The last time I shopped there, I chose the self-checkout to avoid the feeling of being a burden to a checker, and yet I ended up needing assistance anyway, with a product that didn't register as a sale item.
I turned to the group of employees that were talking to each other and I waited for a break in their conversation. I then said I had a question, and the lady snidely remarked that she "wasn't a mind reader." I didn't need her to be, though?
I am tired of feeling like a piece of trash for existing in this Safeway and wish there were another one closer to where I live.
CB
Carlos Betancourt
Jan 20, 2026
4.0
I’d like to recognize Rebecca from the floral department for her outstanding customer service. She paid close attention to my request, was extremely helpful, and created a beautiful bouquet. I attempted to tip her, but she kindly declined, which speaks volumes about her professionalism.
I hope management sees this and acknowledges her for her hard work. I’m very satisfied and will recommend this Safeway location to others.
Yes, Safeway accepts SNAP EBT for eligible grocery purchases. You can use your EBT card for both grocery delivery and Drive Up & Go™ pickup orders, making it easy and convenient to shop for fresh produce, pantry staples, and everyday essentials. Safeway is committed to providing accessible, affordable grocery options for SNAP recipients. Simply select SNAP EBT as your payment method at checkout when shopping online or in the app.
Does Safeway near me accept Apple Pay?
Yes, Safeway accepts Apple Pay and many other convenient payment methods!
How do you use Safeway Points?
To use your Points, just enter your phone number or swipe your Loyalty Card at the fuel pump at a participating station prior to gassing up! Your fuel price will reflect the number of Points you opt to use on each transaction. Note: Points are eligible up to a 25-gallon limit. Maximum Points limits may vary by area. To use your Points, first sign in, then select Safeway for U™ on the menu bar. From there, click on Rewards to see your summary and available Points. Select the Points you wish to redeem. Then just enter your phone number or swipe your loyalty card at checkout and your discounts and/or freebies will automatically be deducted from your total!
Is Safeway located at 1211 W College Ave, Santa Rosa, CA hiring?
Safeway is hiring! We’re building inclusive teams from coast to coast. If you're ready to join our friendly team of associates, we’d love to meet you.
Can I send groceries to another person as a gift?
Yes! Safeway now offers a convenient grocery gifting option. You can easily send groceries to friends, family, or loved ones by selecting “Make this order a gift” at checkout. Just enter the recipient’s information, add a personalized message if you’d like, and we’ll handle the rest. It’s a simple way to send fresh groceries, pantry staples, or household essentials as a thoughtful gift—perfect for holidays, birthdays, or just because.
Does Safeway at 1211 W College Ave accept SNAP EBT for purchases?
Yes, Safeway accepts SNAP EBT for eligible grocery purchases, including grocery delivery and Drive Up & Go™ pickup orders.
What payment methods does Safeway near me accept?
Safeway accepts a variety of payment options including Apple Pay, American Express, Visa, Mastercard, Discover, Samsung Pay, Google Pay, cash, and checks.
How can I redeem Safeway Points at the store or fuel pump?
To use your Safeway Points, enter your phone number or swipe your Loyalty Card at fuel pumps or checkout. Points discounts apply up to certain gallon limits and vary by location.
What are the store hours for Safeway located at 1211 W College Ave, Santa Rosa?
Safeway is open daily from 5:00 AM to 1:00 AM. Holiday hours vary, with earlier closing times on Thanksgiving, Christmas Eve, and New Year's Eve, and closed on Christmas Day.
Does Safeway offer delivery and pickup services?
Yes, Safeway provides in-store pickup, curbside pickup, grocery delivery, same-day delivery, and no-contact delivery options for customer convenience.
Can I send groceries from Safeway as a gift to someone else?
Yes, Safeway offers a grocery gifting option where you can send groceries to others by selecting 'Make this order a gift' at checkout and entering the recipient's details.
Are there nearby places where I can enjoy a meal before or after shopping at Safeway?
Yes, nearby dining options include ZENSHI Handcrafted Sushi, Taqueria Molcajetes, Antojitos Apatzingan, Los Girasoles, Page's Diner, and Acme Burger for various cuisines.
Is there a convenient coffee shop near Safeway at 1211 W College Ave?
Yes, there is an in-store Starbucks Cafe within Safeway and a standalone Starbucks coffee shop nearby for your coffee and smoothie needs.
What nearby services can complement my shopping experience at Safeway?
Nearby services include Coinstar for coin exchange, Western Union for money transfers, KeyMe Locksmiths for key and locksmith services, and Redbox for DVD rentals.
Are there recreational areas near Safeway where I can relax after grocery shopping?
Yes, Jennings Park is a nearby park where you can enjoy outdoor activities and relaxation after your visit to Safeway.
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