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Safeway

4.1
(737 reviews)

Business Details

900 Diablo Ave, Novato, CA
94947, United States
(415) 898-1503

About

Grocery StoreOrganic Food StoreProduce MarketSupermarketBakeryDeliFloristGrocery Delivery ServiceE-commerce ServiceButcher ShopSafeway
Looking for a grocery store near you? Visit your local Safeway located at 900 Diablo Ave, Novato, CA. Our friendly staff is here to serve you and your grocery needs, or have your groceries delivered through our Grocery Delivery and DriveUp & Go™ program. Need a bakery near you? Our bakery features birthday cakes, custom cakes, cupcakes and more. Safeway deli offers a variety of party trays and platters or our Order Ahead service allows you to place your bakery or deli order online so it's ready when you get here! At the butcher block you’ll find an assortment of meat and seafood, even sushi trays! The produce department is full of guaranteed fresh fruits and vegetables, perfect for every season! Shop the floral department for beautifully curated bouquets and arrangements. Find Safeway near you today! Safeway is dedicated to being your one-stop-shop and provides rug doctor rentals or find an in-store bank, Coinstar, and Western Union service! Further enhance your shopping experience by grabbing a hot cup of coffee at your in-store Starbucks. Download our Safeway app for Safeway for U™ to find personalized offers and discounts or check out our Weekly Ad for store savings and earn Gas Points with purchases. For more information, visit or call (415) 898-1503. Stop by and see why our service, convenience, and fresh offerings will make Safeway your favorite local supermarket!

Details

  • DeliveryAvailable
  • DebitAvailable
  • Accepts checksAvailable
  • Curbside pickupAvailable

Location

Safeway
900 Diablo Ave, Novato, CA
94947, United States

Hours

Reviews

4.1
737 reviews
5 stars
380
4 stars
198
3 stars
78
2 stars
23
1 star
58

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported rude and unhelpful staff, with several experiences of poor service and lack of assistance.

Product Quality

There were complaints about expired products and damaged items, alongside some positive feedback on fresh produce and bakery goods.

Pricing Issues

Numerous reviews mentioned high prices and dissatisfaction with recent price increases, contrasting with some customers appreciating discounts.

Store Management

Mixed feedback on management, with some praising hands-on managers while others criticized the lack of support and poor handling of customer issues.

Store Condition

The store was noted for being clean and well-stocked at times, but also faced criticism for sparse shelves and ongoing remodeling affecting availability.
  • SH
    Sneijder Hoy
    4 days ago
    5.0
    Great service recommend going here
  • AA
    Afshin Afshar-Ghasemlou
    Feb 17, 2026
    4.0
    I was genuinely impressed with the size of this Safeway and how well-organized and fully stocked it was. We stopped here for the first time on our way back to San Francisco to pick up a few items, and it turned out to be a very easy, stress-free shopping experience. The aisles were wide and clearly labeled, the produce section looked fresh and abundant, and everything felt clean and thoughtfully laid out. I was able to find almost everything quickly, which is not always the case in a new store. For the one item I couldn’t locate, I asked a staff member for help, and she immediately stopped what she was doing, walked me directly to it, and was friendly and genuinely helpful the entire time. That kind of customer service makes a difference. The store also has ample parking and is easy to access right off Diablo Avenue, making it a convenient stop if you’re passing through Novato or heading back toward the city. Definitely a location I’d return to.
  • CM
    christian murphy
    Feb 12, 2026
    1.0
    I bought two tri-tips recently on a Safeway buy 1, get one free deal. When I go them home and opened the packages, there was a RIDICULOUS amount of fat on the back side (hidden). It was easily a third of the weight. That really pissed me off. Total rip off
  • JP
    Janelle K. R. Poore
    Feb 1, 2026
    1.0
    If I could give zero stars I would. Delivery order was delivered to the wrong address!
  • SS
    Scott Swing
    Jan 24, 2026
    1.0
    Bald mike with a ponytail toppled our basket at checkout. He was too mad about something in relation to his job and couldnt stop talking about it long enough to check out our basket of maybe 6 items. I had to go back and grab a replacement item because he damaged one item in the process and made a snide comment while I was standing there. I let it slide. When I returned to my wife at the front the store with the replacement item she mentioned that after I walked away he made another comment. All im saying, is that Nugget would never.

Frequently Asked Questions About Safeway

Does Safeway accept SNAP EBT?

Yes, Safeway accepts SNAP EBT for eligible grocery purchases. You can use your EBT card for both grocery delivery and Drive Up & Go™ pickup orders, making it easy and convenient to shop for fresh produce, pantry staples, and everyday essentials. Safeway is committed to providing accessible, affordable grocery options for SNAP recipients. Simply select SNAP EBT as your payment method at checkout when shopping online or in the app.

Does Safeway near me accept Apple Pay?

Yes, Safeway accepts Apple Pay and many other convenient payment methods!

Brand Certified Facts from Safeway

This information is certified by Safeway and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified March 01, 2026Yext Knowledge Graph
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