This profile is uncertified and using publicly sourced data
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Business Details
About
Ice Cream ShopDessert Shop
Welcome to Novel, the ultimate destination for ice cream, sorbet, and dessert aficionados. Our mission is to redefine your ice cream experience through inventive creations. Meet the Dough Melt, a warm, freshly baked donut bun, with a generous scoop of artisan ice cream – a delightful contrast of warm and cold, sweet and savory. We offer 12 hand-crafted ice cream captivating flavors, from classics to unique surprises including four weekly rotating options. Craving crunch? Try our crispy European waffle sandwiches. Thirsty? Sip on our vintage glass bottle sodas. Want to top it off? You can personalize your treats with toppings for a unique masterpiece. Simply put, we're the best ice cream and dessert option in all of Phoenix.
Location
Hours
MondayClosed
Tuesday12:00 PM - 12:00 AM
Wednesday12:00 PM - 12:00 AM
Thursday12:00 PM - 12:00 AM
Friday12:00 PM - 1:00 AM
Saturday12:00 PM - 1:00 AM
Sunday12:00 PM - 8:00 PM
Reviews
Boost local visibility and reputation with reviews
Certify your brand4.5
1,821 reviews
5 stars
918
4 stars
467
3 stars
410
2 stars25
1 star1
What are people saying?
AI-generated from recent customer reviews
Food Quality
Customers generally enjoyed the food, noting it was fresh and tasty, although there were some complaints about specific items being cold or not prepared correctly.
Customer Service
Service quality was inconsistent; while some staff were praised for being friendly and helpful, others were reported as rude or indifferent.
Cleanliness
The restaurant was frequently described as clean, with positive remarks about the overall hygiene and condition of the facility.
Coupon Issues
Several customers expressed frustration over the refusal to accept coupons and issues with online orders, leading to dissatisfaction.
Operational Hours
There were complaints about unclear operational hours and being turned away before closing time.