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Amy Powell, CFA, Founder & CEO of AimWell Financial
Brand Certified

AimWell Financial

5.0
(2 reviews)

Business Details

360 Central Ave, St. Petersburg, FL
33701, United States
(727) 335-1874

About

Financial PlannerFinancial Consultant
AimWell Financial is a fee-only financial planning and investment advisory firm based in St. Petersburg, FL, founded by Amy Powell, CFA. The firm provides personalized financial planning, investment strategies, retirement planning, estate planning, tax planning, insurance review, education funding, and charitable giving guidance, helping clients align their finances with their values and life goals. Advisory services are offered through Investment Advisory Representatives of RFG Advisory.

Location

AimWell Financial
360 Central Ave, St. Petersburg, FL
33701, United States

Hours

Monday8:30 AM - 5:00 PM
Tuesday8:30 AM - 5:00 PM
Wednesday8:30 AM - 5:00 PM
Thursday8:30 AM - 5:00 PM
Friday8:30 AM - 5:00 PM
SaturdayClosed
SundayClosed

Products & Services

1 list · 11 items

Explore offerings from AimWell Financial on 360 Central Ave in St. Petersburg, with popular financial planning and advisory and specialized financial services available at this location.

AimWell Financial Services

11 items

Financial Planning and Advisory

Personalized financial planning and wealth management for individuals and families.

Fee-only fiduciary financial planning that builds structure around cash flow optimization, intentional money management, and long-term goal alignment. Helps clients navigate major life transitions including career changes, retirement, divorce, and inheritance with personalized strategies grounded in values and objectives.

Evidence-based portfolio construction with diversification across asset classes, geographies, and investment styles. Includes tax-efficient investment management, behavioral discipline coaching, values-aligned investing options, and ongoing portfolio rebalancing with regular strategy reviews.

Comprehensive retirement planning that coordinates personal savings, employer retirement plans, Social Security, and pensions into a reliable income structure. Addresses longevity and healthcare planning for 25-30 year retirement horizons while balancing growth with stability.

Integrated estate planning including review of wills, trusts, beneficiary designations, and account titling. Encompasses powers of attorney, healthcare directives, and incapacity planning coordinated with investment and tax strategies. Includes access to Wealth.com for foundational estate documents.

Proactive year-round tax strategy integrated with broader financial planning. Addresses capital gains management, asset location optimization, Roth conversions, and charitable giving coordination. Includes annual tax return review to identify inefficiencies and optimize outcomes.

Structured evaluation of life insurance, annuities, disability, health, property, casualty, and liability coverage to ensure alignment with current financial goals. Reviews beneficiary designations and ownership structures, with reassessment recommended every one to three years or after major life changes.

Education funding strategies that help families develop college savings plans without compromising overall financial stability. Evaluates savings and investment approaches, explores tax-efficient methods, and coordinates education goals with retirement planning for balanced outcomes.

Specialized Financial Services

Tailored financial guidance for specific client needs including behavioral finance and organizational advisory.

Integrated behavioral finance support that addresses how emotions, habits, biases, and decision-making patterns influence financial behavior. Led by a consultant with a Master's degree in Psychology, this service helps clients develop healthier financial decision-making habits and maintain discipline during market volatility.

Strategic charitable giving planning that aligns philanthropic goals with tax-efficient strategies. Helps clients maximize the impact of their generosity while integrating charitable giving into comprehensive financial and estate planning.

Comprehensive advisory support for nonprofit organizations including investment strategy, portfolio management, board governance, financial planning, scenario analysis, donor strategy, gift planning, and organizational stability. Focuses on long-term organizational resilience and ensuring financial resources sustain the mission over time.

Specialized financial planning for business owners that balances personal wealth goals with business needs. Provides guidance through complex market cycles, business transitions, and succession planning while coordinating personal and business financial strategies.

Reviews

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  • JJ
    Jim Stillman (Jimbob)
    Apr 17, 2026
    5.0
    We’ve been with Amy for many years, starting with her at a previous firm and happily following her when she stepped out on her own to found AimWell Financial. She combines deep financial expertise with a truly personal approach to her clients. Since launching AimWell, she has built it into a top-tier firm by bringing in the right professionals and expanding services, without ever losing the one-on-one attention that sets her apart. Our confidence and trust in Amy have only grown over time. Choosing to work with her was one of the best decisions we’ve ever made.

Brand Certified Facts from AimWell Financial

This information is certified by AimWell Financial and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified October 04, 2026Yext Knowledge Graph
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