Sundberg Funeral Home & Cremation Care

Reviews

• CS

  Chelsea Smith

  Feb 5, 2026
  1.0
  Being disrespectful as a funeral home owner severely damages your reputation and trust within the community. Funeral services require compassion, professionalism, and sensitivity, and failing to uphold these values alienates grieving families and tarnishes your business image. Such behavior can lead to negative reviews, loss of clients, and ultimately, a decline in business success. Maintaining respect and empathy is essential to sustaining a funeral home's credibility and long-term viability. The way you spoke to Gaby about the issues was completely unacceptable. Gaby’s stepdaughter is just as much family as her mother and has been a part of her life for years. In many ways, she has been a better mother to her than her own biological mother was. Look at how she’s acting now—this situation has caused so much pain for everyone involved. This is truly a horrible situation all around. You need to publicly apologize to both her and her father. Rest in peace, Izamary.
• IH

  Ignacio Herrera

  Feb 5, 2026
  5.0
  Me the stepfather of Izamary i personally was very pleased with lance and his team they made us feel very welcome nothing but nice sincere people for all these people talking bad on him and his funeral home get a life I truly recommend him koo guy thank u lance for your service ….
• SG

  Stormie George

  Feb 5, 2026
  1.0
  This review is based off of the unprofessionalism I seen from this so called place of business. First of all, you are supposed to be a place where people can come to give their loved ones a proper homegoing. That would intel some sort of compassion and empty for the grieving family. You have shown no grace for the current situation at hand. I would never think in a million years that a funeral home would come off so disrespectful and ignorant to the fact based off their responses in other reviews. You guys should be ashamed. I feel like your anger isn’t being directed to the correct source. You guys lost sight of what the bigger issue is. Do better!!
• WT

  William Thorn

  Feb 5, 2026
  1.0
  I’m leaving this review based on my direct experience. Instead of addressing legitimate concerns privately and professionally, this funeral home chose to publicly attack people who left honest reviews. That alone speaks volumes. During an already painful time, I was met with defensiveness and public criticism rather than compassion and accountability. A business serving grieving families should handle concerns with respect — not retaliation. I would strongly encourage management to reconsider how they treat clients who simply share their truth.
• SR

  Stephany Rinaldi

  Feb 4, 2026
  1.0
  What’s deeply disturbing is not just individual experiences, but the pattern of how this business handles criticism. Instead of responding to negative reviews with humility, empathy, or accountability, this funeral home consistently responds with defensiveness, blame-shifting, and thinly veiled threats. That alone should alarm anyone considering trusting them during one of the most vulnerable moments of their life. A funeral home should be a place of compassion, professionalism, and emotional safety. What I’ve seen instead is a business more concerned with silencing criticism than reflecting on why families are upset in the first place. Public responses to reviews often read as confrontational, dismissive, or intimidating — as if grieving families are the problem for speaking up. Threatening customers (explicitly or implicitly) for leaving honest reviews is completely inappropriate, especially in this industry. People are not writing reviews for attention — they are doing so because something went wrong during an already traumatic time. Attempting to scare, shame, or discredit them publicly shows a lack of emotional intelligence and a refusal to take responsibility. Accountability looks like this: • Acknowledging that a family felt hurt or disrespected • Taking ownership where mistakes were made • Responding with empathy instead of ego • Understanding that grief amplifies everything What accountability does not look like is gaslighting reviewers, implying legal consequences, suggesting dishonesty, or responding in a way that escalates conflict. When multiple reviews reflect similar concerns and the responses remain hostile, the issue is no longer “a misunderstanding” — it’s a leadership and culture problem. If this is how feedback is handled in public, it raises serious concerns about how families are treated behind closed doors when issues arise. Respect, compassion, and professionalism should not disappear the moment a customer speaks critically. I strongly encourage anyone considering this funeral home to read not just the reviews, but the responses. They speak volumes. Families deserve dignity, grace, and accountability — not defensiveness and intimidation.

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