SD
Shauna Dozier
Jan 19, 2026
Prestigious Name, Disappointing Reality: A Costly Lesson in Leadership Failure
This school operates under a well-known private franchise name, which initially suggested high standards and professionalism. Unfortunately, our experience over the past six months fell far short of those expectations.
The school advertises small class sizes and a strong sense of community and family. In practice, those promises were not upheld. Class sizes increased abruptly from 13 to 20 children without adequate communication or adjustment, undermining the individualized attention that was promised. Despite claims of fostering a supportive community, leadership consistently failed to demonstrate transparency, collaboration, or accountability.
From the outset, there were concerning signs of disorganization and lack of professionalism—such as a building alarm repeatedly beeping during drop-off. More troubling were classroom experiences in which children were publicly humiliated during circle time, and parents were chastised by teachers regarding their parenting. These interactions were inappropriate and deeply unprofessional.
Classroom management appeared chaotic. Children’s belongings were frequently lost, and parents were left to coordinate among themselves to recover missing items. There were frequent conflicts among children, and concerns were often addressed by labeling toddlers as “behavior problems” rather than applying developmentally appropriate strategies.
A significant concern was the lack of appropriate training and expertise among staff. While teachers are required to hold a degree, many did not have degrees in early childhood education or relevant developmental training. Aside from CPR and First Aid certification, there appeared to be limited preparation in child development. In contrast, the few teachers who did have early childhood education backgrounds demonstrated a clear understanding of age-appropriate behavior and needs.
Several staff members offered diagnostic opinions about children without the education or experience to do so. When parents disagreed or raised concerns, false or misleading reports were allegedly written to support a predetermined narrative. The school did not consistently follow Primrose franchise guidelines, ASQ questionnaire standards, or even the professional input of parents with advanced education in the field.
When I formally filed a complaint and provided video evidence of mistreatment, the owner dismissed the concerns and instead focused on my child’s reaction to the behavior, rather than addressing the conduct itself. This response reflected a lack of integrity, empathy, and understanding of toddler development. Rather than supporting families, leadership defended unprofessional conduct and placed blame on children for age-appropriate behavior.
While there are a few dedicated and capable teachers, the overall experience was overwhelmingly negative and ultimately led us to unenroll our child. Attempts to seek support or resolution were met with further mistreatment. Even after withdrawal, the owner continued to deflect responsibility and place blame on a child simply for being a child.
Given the nearly $30,000 annual cost, this experience was not only disappointing but unacceptable. Our child was more stressed in this environment than in other institutions, which should never be the case. This is not the experience a family should have—especially not at this price point or under a prestigious franchise name.
AM
Alex McLean
Sep 22, 2023
Our children have attended Primrose Westside for over five years with our second child now in their toddler program. We were one of the first families to attend and we can say 5 years later the high quality has not changed or has even gotten better. The staff, teachers, owners are absolutely next to none. The school is full of wonderful people who have helped raise our children as a second family. Our first has now moved into the Brandon public school program and we are told she is advanced in regards to their curriculum and expectations of the kids level at that age. There is no question it is due to the foundation she received at Primrose. Each teacher, program, and classroom is specifically designed with your child’s age in mind. It is not simply a daycare where kids go to play. They have a structured program that pushed our kids during a pivotal developmental time in their lives.The meals are prepared daily by their team of chefs. We joked often that they eat better at primrose than home. Only because they curate a healthy and fresh menu weekly.
We cannot say enough about the school and all of the people that support it. Our kids will have lasting relationships with both students and teachers for years to come. We would do anything to support this amazing school.
TS
Tangie Sprinkel
Sep 11, 2023
Our child has attended Primrose Westside since he was around seven months old, and we couldn't be more pleased with our experience. They have gone above and beyond to work with our child and meet him where he is each day. They've been gracious enough to accommodate a private speech therapist to work with our child in their conference room several times a week for well over a year, and this not only makes our life easier but allows our child to get what he needs to be successful. Additionally, the teachers do not just teach curriculum; they love our children and want to see them learn and grow. We feel lucky to be a part of the Primrose Westside family and, without any hesitation, recommend them highly.
We've been fortunate enough to have two of our children attend Primrose Atlanta Westside—one who has already progressed and another who is still enjoying every moment there.
One of the standout features of this place is the incredible teaching staff. From day one, it was evident that they genuinely care about the well-being and development of every child. Their dedication to nurturing young minds and creating a warm, welcoming, and safe environment is truly commendable. They've played a significant role in our kids' growth and learning, and we're incredibly grateful for their hard work and dedication. PLUS, the curriculum is thoughtfully designed, engaging, and age-appropriate. Our kids have not only learned essential academic skills but also important life skills like cooperation, empathy, and problem-solving.
On top of that, the presence of an on-site chef who prepares healthy meals daily is a game-changer! Knowing that our children are getting nutritious, delicious meals during the day gives us peace of mind. It just sets this school apart.
But one of the most beautiful things to witness has been the friendships our kids have formed/are forming, here. The sense of community and camaraderie is heartwarming, and we believe they’re making lasting friendships that will continue beyond their time here.
Overall, our family has had an incredibly positive experience here. It's a place where our children have felt safe, loved, and encouraged to explore, learn, and make friends. We wholeheartedly recommend it to any parents seeking a nurturing and enriching environment for their children.