SD
Shauna Dozier
Jan 19, 2026
Prestigious Name, Disappointing Reality: A Costly Lesson in Leadership Failure
This school operates under a well-known private franchise name, which initially suggested high standards and professionalism. Unfortunately, our experience over the past six months fell far short of those expectations.
The school advertises small class sizes and a strong sense of community and family. In practice, those promises were not upheld. Class sizes increased abruptly from 13 to 20 children without adequate communication or adjustment, undermining the individualized attention that was promised. Despite claims of fostering a supportive community, leadership consistently failed to demonstrate transparency, collaboration, or accountability.
From the outset, there were concerning signs of disorganization and lack of professionalism—such as a building alarm repeatedly beeping during drop-off. More troubling were classroom experiences in which children were publicly humiliated during circle time, and parents were chastised by teachers regarding their parenting. These interactions were inappropriate and deeply unprofessional.
Classroom management appeared chaotic. Children’s belongings were frequently lost, and parents were left to coordinate among themselves to recover missing items. There were frequent conflicts among children, and concerns were often addressed by labeling toddlers as “behavior problems” rather than applying developmentally appropriate strategies.
A significant concern was the lack of appropriate training and expertise among staff. While teachers are required to hold a degree, many did not have degrees in early childhood education or relevant developmental training. Aside from CPR and First Aid certification, there appeared to be limited preparation in child development. In contrast, the few teachers who did have early childhood education backgrounds demonstrated a clear understanding of age-appropriate behavior and needs.
Several staff members offered diagnostic opinions about children without the education or experience to do so. When parents disagreed or raised concerns, false or misleading reports were allegedly written to support a predetermined narrative. The school did not consistently follow Primrose franchise guidelines, ASQ questionnaire standards, or even the professional input of parents with advanced education in the field.
When I formally filed a complaint and provided video evidence of mistreatment, the owner dismissed the concerns and instead focused on my child’s reaction to the behavior, rather than addressing the conduct itself. This response reflected a lack of integrity, empathy, and understanding of toddler development. Rather than supporting families, leadership defended unprofessional conduct and placed blame on children for age-appropriate behavior.
While there are a few dedicated and capable teachers, the overall experience was overwhelmingly negative and ultimately led us to unenroll our child. Attempts to seek support or resolution were met with further mistreatment. Even after withdrawal, the owner continued to deflect responsibility and place blame on a child simply for being a child.
Given the nearly $30,000 annual cost, this experience was not only disappointing but unacceptable. Our child was more stressed in this environment than in other institutions, which should never be the case. This is not the experience a family should have—especially not at this price point or under a prestigious franchise name.