Certified by Wicks Wood Floors, Inc. • Aug 16, 2026
Flooring ContractorFloor Refinishing ServiceWood Floor Installation Service
Wicks Wood Floor, Inc provides expert hardwood and LVP flooring services throughout Southeastern Wisconsin, including installation, repair, refinishing, and custom designs. Whether residential or commercial, our team delivers durable, stylish floors tailored to your space and needs.
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Certified by Wicks Wood Floors, Inc. • Aug 16, 2026
Frequently Asked Questions About Wicks Wood Floors, Inc.
Why choose hardwood floors?
Hardwood floors are a smart choice for their durability, cleanliness, and ease of maintenance. They offer timeless beauty, enhance home value, and with proper care, can last for generations, making them a lasting investment.
Should you choose site-finished or factory-finished hardwood flooring?
At Wicks Wood Floors, we specialize in site-finished hardwood flooring for maximum customization. Raw wood is installed and sanded on-site, allowing you to choose a custom stain. In contrast, factory-finished floors come pre-stained and pre-finished, making them ready for use immediately after installation.
Which is the better option for your needs: solid hardwood or engineered flooring?
Solid hardwood flooring is crafted from a single piece of wood and can be refinished multiple times, often lasting 100 years or more. Engineered flooring is built from multiple substrate layers topped with a real wood veneer. Today’s engineered options are available prefinished or site-finished, and some can be refinished in the future depending on veneer thickness.
What leads to cracks between hardwood floorboards, and what can be done to prevent them?
Hardwood floors naturally expand and contract with seasonal changes and fluctuations in humidity. During dry heating seasons, boards may shrink, creating visible gaps, sometimes up to the thickness of a dime. These spaces are more noticeable in lighter woods but usually close as humidity rises. Using a humidifier can help minimize these changes.
What causes wood floors to fade over time, and how can they be protected?
Prolonged exposure to direct sunlight through windows can cause wood floors to fade or discolor, much like carpets or furniture. To protect your floors, consider using blinds or drapes during periods of strong sunlight.
Are hardwood floors a practical choice for households with pets?
Contrary to popular belief, pets and hardwood floors can coexist. With regular claw trimming and proper floor care, your hardwood will maintain its beauty. We use the highest-grade residential finishes in the industry, and the smooth surface makes cleaning up pet hair quick and easy, helping keep your home cleaner.
How long does a hardwood floor typically last?
With the right care, hardwood floors can last a lifetime. They can be refinished up to seven times, with 15–20 years between sandings, and often outlast your mortgage. Beyond their durability, hardwood floors increase your home’s value, making them a lasting investment.
Can damaged boards be repaired or replaced individually?
Our team at Wicks Wood Floors can replace boards damaged by pets or water. After replacement, we sand the area for a perfectly level finish and use a custom stain to ensure the new boards match your existing hardwood flawlessly.
How does wood flooring measure up to other flooring materials in terms of both durability and style?
Wood flooring provides superior warmth compared to other materials, seven times warmer than tile and twice as warm as linoleum. It is typically less expensive than tile and comparable in cost to high-quality laminate or carpet. Additionally, hardwood floors enhance your home’s value, making them a smart long-term investment.
What regions or locations does Wicks Wood Floors cover?
Wicks Wood Floors serves homeowners across southeastern Wisconsin, including Milwaukee, Waukesha, Wauwatosa, Brookfield, Sussex, Elm Grove, Oconomowoc, Pewaukee, New Berlin, and the surrounding areas. Whether you’re building a new home or renovating a historic property, we can bring your hardwood flooring vision to life.
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