My name is Janice Wells, also known as the "Rug Goddess" and I have been in the area rug industry for over 25 years. I started my career working in a beautiful area rug gallery in Kansas City where I developed a passion for area rugs.
My career took a turn when an out-of-town sales representative for one of our rug manufacturers started drilling me about the current rug inventory in the showroom. With no hesitation, I answered all his questions quickly and efficiently about each area rug. He was so amazed at how well I had memorized the stock and knew the products better than he did, he laughed out loud and called me “The Rug Goddess.”
That evening, I was telling my husband, who happens to be a marketer, the story how I was nicknamed The Rug Goddess and he laughed and said that's a great name. The next day he purchased the domain and started building me a website called “Rug Goddess” and the rest is history.
Our vision at Rug Goddess is to not only become the best online retailer for area rugs, but to take things a step further by offering in-home and virtual consultations. If there is one thing, we have learned about selling area rugs, it is that people struggle to buy the right rug. They don't understand the different types of rugs, the pros and cons of certain manufacturers, how to pick the right size and color, or which rugs wear the best for certain areas or how to care for their rug.
Don't get us started on custom rug sizes and shapes. Most of the popular online rug/retail stores don't have the expertise to help these customers at all.
So, we launched a partner program recruiting interior designers to become local rug goddesses for their area.
Why Interior Designers?
Expertise in Spatial Dynamics
Interior designers possess an innate understanding of how different elements interact within a space. They can visualize how an area rug will complement or transform a room, considering factors like scale, proportion, and flow that the average customer might overlook.
Color Mastery
With their trained eye for color theory, designers can effortlessly navigate the vast spectrum of hues, patterns, and textures available in area rugs. They can guide customers towards choices that harmonize with existing decor or serve as stunning focal points.
Style Savvy
From contemporary minimalism to classic elegance, interior designers are well-versed in various design styles. This knowledge allows them to recommend area rugs that not only match but elevate a client's desired aesthetic.
Trend Awareness
Designers stay on top of the latest interior trends, enabling them to suggest area rugs that keep spaces looking fresh and current. They can also identify timeless pieces that will maintain their appeal and value for years to come.
Problem-Solving Skills
Whether it's defining zones in an open-plan space or adding warmth to a room with hard surfaces, designers excel at using area rugs as solutions to common interior challenges.
Budget Optimization
With their industry knowledge, interior designers can help customers make informed decisions that balance quality, style, and cost-effectiveness when selecting area rugs.
Client Communication
Designers are adept at translating a client's vision into tangible choices. They can articulate the benefits of different area rug options in ways that resonate with the customer's needs and preferences. By partnering with interior designers, our area rug store can provide customers with unparalleled expertise, ensuring they find the perfect rug to transform their space from ordinary to extraordinary.
What are we looking for?
Interior designers who are well organized, sales driven, have a passion for helping customers create beautiful environments (Home or Office).
Designers who have strong communication skills and enjoy sharing their projects on social media (With the customers approval).
If this describes you …..then you're a perfect candidate to be our next Rug Goddess!
To learn more, please visit our partner program page.
I recently purchased an 8’ x 10’ wool area rug online from Rug Goddess. This was my second order with them. Janice Wells was extremely helpful throughout the entire process, from order placement to final delivery. It was such a pleasure in this internet age to get personalized service like this and actually have a professional, caring person address all my questions. As mine was a special order, Janice frequently followed up with updates. I can’t say enough about Rug Goddess and how pleased I am with their service. Thank you!
EP
Eric Pokky
May 28, 2026
5.0
Janice was able to find a discontinued rug that we needed to replace a damaged rug in our home. She found it without a problem, and it was promptly shipped to us. She kept us completely updated throughout the process. We will be ordering more rugs from her soon. Thank you Janice!!
IK
Isabel Kurkechian
May 5, 2026
5.0
The Rug Goddess is the real deal! Not familiar with her site, I was apprehensive when she had the rug I wanted for significantly less than other retailers. One phone call put my concerns to rest. Janice answered the phone herself, was very professional, and provided continuous feedback throughout the entire transaction. The rug came promptly without any surprises. She even sent a personal follow up email. Can't beat the customer service.
IR
Iris Rose
Mar 17, 2026
5.0
I was having difficulty making a decision for a living room rug. I saw the Rug Goddess link on the internet and decided to call and make an appointment. I sent photos of my living room and when Janice came into the house, she nailed it with the right samples and I ordered a rug. She was so professional and the suggestions she made were spot on. When the rug arrived, she came to our home, helped us install the rug properly, including the rug pad and I could not be happier with her service and professionalism. I would not hesitate to recommend her to any of my friends.
CK
carla kalwaitis
Feb 14, 2026
5.0
The Rug Goddess was so great to work with! Everything was processed on time and she is very professional.I highly recommend!
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