Formada Social

Our website management for WordPress websites is much more than just hosting. It can be exhausting to keep up with WordPress, plugins, theme updates, security issues, and website analytics. We take away the complexity and share only what you need to make decisions. We use secure WordPress hosting servers and backup your website daily. We collect user behavior, traffic data, and conversion data and share it with you. We make text edits, photo replacements, and fix bugs as part of your monthly hosting service. Want to add new pages, redesign a page, or update your theme? We make it affordable to evolve your website. We believe that websites must be dynamic and we are continually creating new, relevant content on your website.

Your website should be the best representation of your brand. Don’t just leave an impression—start a conversation. Don’t settle for a template. You deserve more than that. Every one of our websites is customized, designed, and organized to meet your specific business goals. All the copy and content is unique to your business. Most importantly, whatever we create is yours to keep—no strings attached. You should be confident that your website is getting you more customers. Every Formada Social website is designed to drive users to call, submit a form, or purchase your product. Conversion is at the core of every design. We help make the website build process—which is often hectic—simple and streamlined. Our process will help build your confidence along the way. In the end, we build what you want and what your business needs. Our creative vision never trumps your business goals. We use secure WordPress hosting servers and backup your website daily. We also provide you with an SSL Certificate. We build you a customized theme and supply you with the plugins you need. We collect user behavior, traffic data, and conversion data and share it with you. Before we build anything, we create a plan with you based on your specific business goals. Our websites are optimized from the very beginning—every image, line of copy, and website structure. We believe that websites must be dynamic and we are continually creating new, relevant content on your website.

Let’s face it. It’s not easy posting every week—let alone every month. When we blog for you, we write relevant content that answers user queries to draw in more traffic. Search engines and searchers both love it. We see this all the time. You paid someone to write blogs and what you got, well… was disappointing. Don’t pay someone to write your city name and keywords over and over again. Instead of trying to trick Google, why not create content that users love? It’s not rocket science. You will never see a clickbait headline from us. You will see, however, very human stories. We aim to relate, engage, and write something that resonates with readers. We love writing content that makes someone feel like they need to share it. Whether it’s an important public service announcement, a clever tip, or a fascinating story—the blog post needs to find its way onto social media or in person. We research user queries to determine what questions you should answer on your website. We plan ahead with you to determine what topics should come next and make sure you are posting consistently. We collect data about the performance of your blog post and use those results to improve our next posts. Every post sounds like you. We are experts in being able to assume your identity—not in a creepy way. We make sure to use important keywords thoughtfully and structure them to get Google’s attention. Every blog post needs a good featured image. Each graphic is designed to catch attention on social media channels.

You take great care to protect your brand. What are you doing to make sure your essential business info like your address, business name, and phone number are correct across the web? We can help. There are giant hubs of information that thousands of websites use as their source for business information. We publish and correct your information on these websites so that the rest of the web gets it right too. When we want something, we search. This is why we make sure your Google, Bing, and Yelp listings are not only claimed but specifically optimized for performance. The next time that someone searches you, make sure nothing stands in the way. Did you know that users can overwrite your business info? Some listing website accept user suggestions or feedback and will integrate it without your approval. We make sure that this doesn’t happen by placing a lock on your accounts and responding to suggestions and feedback. Your business info will be accurately published to data aggregators, our partners, and hundreds of sites. We lock your data so that users can’t make changes to your accurate business information without our approval. Google, Bing, and Yelp are constantly rolling out new features. We help you stay on top of every update.

Not that marketing hasn’t always emphasized visuals, but these days without graphic design, your content won’t break through the clutter. Don’t let our colorful website concern you. Our graphic design is faithful to your brand’s style guide. We work hard to make it blend perfectly or iterate towards what you want it to become. You can always get cheaper graphic design. We aren’t worried. Our graphic designers are experienced in achieving specific goals through their art. This isn’t just someone making something prettier. This is about using art to achieve a clear business goal—and we think that’s worth it. We can build what you need. This week alone, we’ve worked on presentation decks, blog graphics, posters, business cards, and logo designs. Whatever you need, wherever you need it—our graphic designers are ready to help. There are often things that businesses forget to ask for when they hire a graphic designer. We take care of it for you and make sure you have access. We will study your brand, build a style guide, and make sure that what we create is true to your amazing brand. Our editing system allows you to send edits and comments with a click—on your phone or computer. When the project is completed, we give you the final file in a shared folder that you can access anytime.

Part of having a digital marketing partner is getting expert advice. Whether you’re wondering what’s next, what to expect, what to improve, or where to focus your marketing dollars, we’ve got your back. Having a second set of eyes review a campaign can sometimes make all the difference. We audit digital marketing campaigns and websites as an independent party to make sure you are getting what you deserve. You have a vision for you business—sometimes you just need a marketing plan to get there. We help you deploy your digital marketing tactics when it is most effective and at with the appropriate budget. We will meet you where you are—a coffee shop, at your business, at our houses (seriously), on the phone, video conferencing… <phew> anywhere! Want to talk about your social media strategy, paid search, or website? You’ve got it. We’ll send the expert you need. If you are on any of our digital marketing services, digital marketing consulting is free related to the services you use. But if you want additional advice, recommendations, or for us to review your marketing plan—we just charge a simple hourly rate.

Social media advertising allows you to break out from just your fans, connections, and followers. Our service includes running paid campaigns and developing paid content across Facebook & Instagram. We use the user data provided by Facebook and Instagram expertly and ethically. Our campaigns help you build an audience based on online behavior, interests, and location that are your best potential customers. One thing we love about Facebook and Instagram ads is the transparency. Every dollar we spend either drives results or does not. We regularly review your campaign with you to make sure your return on investment is clear. And if the campaign isn’t working, we cancel it. With Facebook Pixel, we can run ads specifically to people who have visited your website, opened an email, or have interacted with your brand. Keep your brand top-of-mind by reaching your audience wherever they are. Facebook and Instagram ads are easy enough to set up for a basic campaign. But you don’t want to be throwing money at something that isn’t built to succeed. We make sure that your art, landing pages, and messaging all work together to drive results. Before we build anything, we create a plan with you based on your business goals. Everything we create will be branded with the right voice, style, and call to actions. We collect user behavior, traffic data, and conversion data and share it with you. We run ads to specific audiences to ensure that you are reaching the right people at the right time. We review your ad placements closely to make sure that every dollar spent goes to the right place. Updates and improvements are regularly made to your campaign to make it more effective.

Everyone goes to Google with their questions. Are you there when they search for your product or service? Paid search (PPC) puts you at the top of the page in the ads section—ready to answer that user’s question. Unlike a lot of marketing tactics, most paid search users are ready to act. They are actively searching for something on Google and are usually poised to take an action like make a phone call, research a product, or buy. Once we get someone to click on an ad, we don’t just drop them off on your home page—we send them to a specific landing page that continues the conversation you started on Google. See what results an end-to-end PPC campaign can get. Paid search campaigns can always be improved. We work hard to continually optimize your campaigns with better keywords, removing keywords, testing new ads, landing pages, and feature to drive more customers. With Google Express and other ways to easily get your ads on Google, you may want to do it yourself. We think that just running ads on Google isn’t enough. Without split testing, iterative strategies, call tracking, analytics, custom landing pages, and all ad extensions enabled—your campaign can’t reach its full potential. Before we build anything, we create a plan with you based on your business goals. Everything we create will be branded with the right voice, style, and call to actions. We collect user behavior, traffic data, and conversion data and share it with you. Google expects optimal campaign structure to get your best results. We can help you start on the right foot. We write copy that drives clicks to incredibly focused landing pages that increase your conversion rate. Updates and improvements are regularly made to your campaign to make it more effective.