Equitable Advisors is committed to providing meaningful financial advice and services to our clients. As a strong and growing wealth management firm with over 4,500 financial professionals and more than $240 billion in assets under management and administration (as of December 31, 2026), we bring the same insight and empathy to our relationship with our financial professionals. Our supported independence model includes the tools and resources financial professionals need to better serve their clients.
Equitable Advisors, LLC (NY, NY, member FINRA, SIPC) (Equitable Financial Advisors in MI & TN), a broker-dealer. Equitable Advisors, LLC, an SEC registered investment adviser. GE-7756802.1 (03/25)
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Certified by Equitable Advisors • Aug 16, 2026
Equitable Advisors
3501 Lake Eastbrook Boulevard Southeast, Grand Rapids, MI
I was contacted by this financial advisory group without ever requesting information or giving permission to be approached. I value my privacy and do not appreciate unsolicited financial outreach, especially when it involves sensitive topics like investments or personal finances.
Reputable financial firms should ensure they have proper consent before contacting potential clients. This experience left me uncomfortable and frustrated. I would encourage the company to review its outreach practices and respect individuals’ privacy preferences.
MW
Madeline Webster
Jan 14, 2026
1.0
One star until they get rid of the wildly unprofessional Genevra Mitrovich
Frequently Asked Questions About Equitable Advisors
What services does Equitable Advisors provide?
Equitable Advisors is a national wealth management firm offering financial planning, financial consulting, and investment advisory services to help you achieve your financial goals.
Where is Equitable Advisors located?
Equitable Advisors is located at 3501 Lake Eastbrook Boulevard Southeast, Suite #260, Grand Rapids, MI 49546, USA.
What are the business hours of Equitable Advisors?
Equitable Advisors is open Monday through Friday from 8:00 AM to 5:00 PM and closed on Saturdays and Sundays.
How can I contact Equitable Advisors by phone?
You can reach Equitable Advisors by phone at +1 616-719-3174.
Does Equitable Advisors have a website where I can learn more?
Yes, you can visit their website at https://greatlakes.equitableadvisors.com/ for more information.
Are there any counseling or mental health centers near Equitable Advisors?
Yes, nearby counseling and mental health centers include Zion Healing Center, PATHWAYS COUNSELING AND THERAPY, Pathways Counseling and Therapy, LLC, Second Chance Counseling, DrLisaProject Reach Services Christian Counseling & Personal Growth Center, and Center For Marriage Family.
What healthcare services are available nearby Equitable Advisors?
Nearby healthcare services include Pure Home Health Care, Violet Skies Family Health, Direct Primary Care of West Michigan, Seeds of Health DPC, Carrie S Sandborn (family practice and acupuncture), Burcon Chiropractic Research Institute, and Therapy Center of Grand Rapids.
Are there any nearby professional or office services around Equitable Advisors?
Yes, nearby professional offices include JAN-PRO of West Michigan (cleaning services), Arch Staffing and Consulting (employment agency), Coles Law PLLC (legal services), Voices for Hope (legal services), CJG Associates (corporate office), and Directions In Research (coworking space).
What nearby places could customers visit before or after their appointment at Equitable Advisors?
Clients can visit places such as Zion Healing Center for counseling, Core Beauty salon for beauty services, or Midwest United FC if interested in sports. These provide options for wellness, beauty, and recreation in the area.
Is Equitable Advisors registered with financial regulatory bodies?
Yes, Equitable Advisors, LLC is a member of FINRA and SIPC, an SEC-registered investment advisor, and offers annuity and insurance products through Equitable Network, LLC.
Brand Certified Facts from Equitable Advisors
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Certified August 16, 2026Yext Knowledge Graph
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