Lure Creative, Inc.

Lure Creative's Exclusive Website Performance Guarantee Our Exclusive Website Guarantee means that our website are built to perform or your money back. You see, we specialize in websites and marketing both. So when we build your new website, it has all the right combinations of visual branding, sales savvy, marketing strategy, search engine optimization (SEO), Web 2.0, social media integration, traffic reports and much more! As a leading web design company, we focus on merging innovative ideas and tailored web page design to achieve the most effective online results at the most affordable rates. Plus with our websites here are three things the other website companies won't put in writing... You own 100% of your website code and can take It anywhere. We listen to your needs first and build the website that delivers!!! You can always reach someone on our team to take care of you. Professional and Experience Website Designers Only The Lure team consists of the best web designers, developers and copywriters in the region who work strategically to develop creative, effective and specialized web design that has the power to communicate your brand image to the world. Our rates are very competitive among web design companies all across the US. Contact us now to get a FREE WEBSITE PERFORMANCE ANALYSIS of your existing website and find out how we can help your company grow to it’s potential!

Best WordPress Website Design for Lead Generation wordpress logoIt’s not just for blogs anymore my friends! Now WordPress Web Design and Development can offer you all the same features and functionality that you love in your blog…throughout your entire website. It’s an easy-to-use Content Management System that anyone in your company can enjoy while making changes to your WordPress Developed Website. Lure Creative has years of experience in developing WordPress websites. WordPress: is an open source content management system (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. Used by over 13% of the 1,000,000 biggest websites, WordPress is the most popular CMS in use today. It was first released on May 27, 2003, by Matt Mullenweg as a fork of b2/cafelog. As of August 2010, version 3.0 had been downloaded over 12.5 million times. HOW WORDPRESS WEBSITES WORK WordPress has a web template system using a template processor. Users can rearrange widgets without editing PHP or HTML code; they can also install and switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations. WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles. Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have themselves linked to a post or article. Finally, WordPress has a rich plugin architecture which allows users and developers to extend its functionality beyond the features that come as part of the base install. Native applications exist for Android, iPhone/iPod Touch, and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs. Ready for an easy to use website built with WordPress? Then Call Lure Creative Today at (855) 976-5550.

You can have confidence when you let Lure Creative, inc. host your website. Here are just a few of the reasons why: Advantages of a Lure Creative Hosted Website: Off-Site Server – your site is always safe - 99.999% uptime. Climate Controlled Server – best for operating efficiency and speed. Multiple Back-up Generators – should power fail, generators keep your site up. Back-up Power Lines – multiple connections to power sources. Dedicated Server – our server is not on a shared server with thousands of other websites. This keeps speed and upload times at their best. Best Operating Systems – Current and up to date operating software. Multiple Back Ups – your website is backed up on several servers so if there is a power failure where the server is located, another server will make sure your site is up and running within 24 hours. IT Support – we have an IT company on retainer to quickly solve any website issues should they occur. Internal "Testing" – our internal server allows us to test sites before they go live to catch any glitches.

We develop mobile-friendly versions of your website at an affordable price. With the rise of mobile users browsing the Internet, it is increasingly important to have a “mobile-friendly” version of your website to accommodate those searchers. A mobile website is a simplified version of the online website created specifically for smart phone use. While it is tough to replicate your entire website for easy viewing on the more common mobile browsing devices (iPhone, Blackberry, Android, etc.), there are certain valuable pieces of information which should be displayed. Our web design team will work with your company to determine the most important information to include within the limited amount of space on mobile browsers and we’ll ensure that your branding is effectively conveyed. Top 10 Reasons To Add a Mobile Website Option Google has a separate index for mobile content so it’s easier for your website to be found on mobile devices. Your regular website is hard to view on a cell phone. 93% of U.S. adults own a cell phone. 20% of Americans access the mobile web each day. Mobile web will overtake the desktop within 5 years. Google predicts 50% searches from mobile phones in 2012. 5% of the top 500 online retailers have a mobile website/iPhone app. Mobile advertising spending will surpass $6.5 billion in 2012. Users average 13 hours online per week, up from 7 in 2002. Smart phone sales have grown 96% in one year.

Do you like to make your own changes to your website? If so then you need a Content Management System. Otherwise known as a CMS, Content Manager or Content Editor. Lure Creative will build you a modern, easy-to-use, and flexible Content Management System that meets your needs. Update photo galleries, body copy, titles and more with a simple log in. Content is the most important part of any website, and a site is virtually meaningless and uninteresting without it. Lure Creative is a web services company providing content management services in Kansas City and coast to coast. If you are launching a new website, or want to update existing web content, a powerful web content management system will be highly beneficial to you. If your site needs regular reviewing of content, we definitely recommend a CMS system. With a CMS system, you can update your own website content in a timely manner and with ease. We have developers proficient in Joomla, Drupal and WordPress content management systems. A well-managed web content management system is a great asset for any website, particularly if it is content based. With a content management system, you can easily edit and update the existing content with current information. Maintaining relevant information on a site helps in attracting, retaining and pursuing the target customers to make a sale. Our content managers perform a varied range of functionalities such as updating of product information, creation and editing of picture groups, news and press release management, and more. Our customized content management systems design will allow you to write meaningful, relevant and search-engine-optimized content that will keep your site at the top of search engine results. And if you don’t want to update your website, we have web designers and website copywriters who can assist you, edit your copy or take care of it all while you go about your day.

CREATIVE LOGO DESIGN SERVICES Lure Creative designers have been designing logos for years, and have hundreds of great logo designs under our belts. Start out right. When you’re in the market to have a new logo developed, there’s always the temptation to take some shortcuts, usually to save time, money or a combination of both. The trouble is, most of these quick-fix solutions could end up costing your company thousands or millions in revenue if the graphic designer does not understand your needs, services or target audience. At the end of the day, there’s only one effective way to design an original and effective logo, and that’s to work with a seasoned professional with the experience to get your job right. Remember, your logo is for your audience. And who better to understand these dynamics than a marketing and design company like Lure Creative. Check out some Examples of our work!

Boom! Just like that the online marketing world has been revolutionized. Say hello to inbound marketing. What is inbound marketing you might ask? Allow Lure Creative to introduce you. INBOUND MARKETING – CREATING HAPPY CUSTOMERS FROM THE GET-GO Inbound marketing is all about your potential customer. Its job is to entertain, educate, and delight them. How? By providing them with solution-based information or content that they are interested in. This meaningful content can be found in numerous forms: E-Books Infographics Checklists Guides White Papers Special Offers & More! So, how does this differ from traditional marketing methods, such as television, radio, and direct mail? Inbound marketing uses content to educate and excite your audience as opposed to interrupting them with an attempt to sell. This method helps to create higher quality leads and an even happier customer. THE BENEFITS OF INBOUND MARKETING FOR YOUR BUSINESS As a HubSpot agency, Lure Creative has a team full of inbound-certified marketers with one common goal — to help you achieve yours! An effective inbound marketing strategy can help you with the following: Quality Lead Generation Website Performance Cost-effective Marketing Solutions Improved Website Content & More! If you still have questions about inbound marketing or want a Free Inbound Marketing Consultation, Click Here to Sign Up and an Inbound-Certified Consultant will call you.

Social Media Marketing Services What is faster than a speeding bullet, constantly evolving, necessary for brand awareness and exposure, and a key factor for driving potential customers to your website? The answer is social media. MAKE IT EASIER TO SHINE ONLINE For some, social media is a lot to keep up with; for most, it is almost too much. But lucky for you, the Lure Creative social media marketing team stays ahead of the trends, keeps up with the metrics, and studies best practices so that you don’t have to! Below is an overview of what you receive when you hire the Lure Creative team to manage your social media marketing. HOW DOES THE SOCIAL MEDIA MARKETING PROCESS WORK? Conceptualize First, our social media marketing team gets to know your company. That’s right, we take the time to learn every little detail about it. Why? Because it makes us better digital marketers. From your company’s brand components and specifics about your services to your target audience & industry details. Hey! We even learn about your team members. We like for our clients to consider Lure Creative to be an extension of their marketing department. So what do we do with all of this information? Each quarter our social media marketing team will meet with you to review the goals and marketing metrics specific to your company. This is to hold us accountable for increasing the success of your marketing efforts. In addition to this meeting, we also send out monthly reports & are available daily for tips, advice, and anything else that you need in order to keep your social media networks up to date. Create Step number two in our social media marketing process is to take all of this important information and create content that reflects your brand & company culture and is truly custom. We develop unique blog posts, videos, & infographics (just to name a few) that educate, inform and entertain your potential customers. This content also positions your company as an industry leader and builds top of mind awareness among consumers. Attract Step number three, attract! It is time to syndicate, or push your custom created content through your online marketing channels. Our social media team studies the platforms in which your content would be best received by your target audience. We ensure that each and every post goes out at a time and date that will reach the most people & produce the most engagement from your customers and potential customers. Convert Last but not certainly least, convert! Your content has been strategically pushed to numerous social networks. From here, potential customers are engaging with that blog post, infographic, or other content and are being directed back to your company’s website. Once they arrive here, they are being converted into a lead. How? Lure Creative’s website team creates sites that are geared to convert leads for your company. By using strategic lead generation techniques, our websites guarantee an increase in lead generation. Want to know more? Give one of our web & marketing consultants a call at (855) 976-5550.

Our team of search engine professionals will work to meet top criteria that boosts your visibility and gains you more customers. Keeping up with the changes is our job! Google, Yahoo, Bing, they all change their search ranking criteria on a regular basis. If the SEO on your website does not keep up with the changing requirements of the search engines, you will surely sink to the bottom while your competition soars. We review your site weekly/monthly to make sure your website’s optimization is fresh and relevant! Looking for the ultimate combination in search engine marketing? Improve lead volume by running a pay-per-click campaign with your SEO Speedwagon! Offsite search engine optimization is a must. We spend hours getting your name all over the internet creating backlinks, inserting articles, and using the newest technology to get consumers back to your website. This is the most underutilized service that can have the biggest impact on today’s search engine rankings. You won’t know you’re missing out on SEO Speedwagon until it’s too late and you have lost momentum and customers. We guarantee you will move up in search engine ranking when using this service or your money back!

Pay Per Click (PPC) Management Services NEED LEADS NOW? PAID SEARCH IS THE ANSWER! Apply the #1 online strategy that successful companies today are using to generate qualified leads for their sales teams. Here at Lure Creative, we take a holistic approach to lead generation. Inbound marketing, Social Media, Search Engine Optimization, Ux Design, and of course, Paid Search Advertising are all crucial components to a successful marketing strategy. This is why we look at each account and evaluate where Paid Search fits into your long term lead strategy. Google AdWords Management Lure Creative is a proud Certified Google Adwords Agency Partner. Only companies that meet Google’s stringent criteria can claim the prestigious Google Partner Status. Furthermore, All of our paid search account managers are Google: AdWords Fundamentals Certified Search Advertising Certified Display Advertising Certified Video Advertising Certified Google Analytics Certified Mobile Advertising Certified Shopping Advertising Certified In Addition, all employees are at Lure Creative are HubSpot Inbound Marketing Certified. This unique combination gives us and our clients insights and a competitive advantage over the competition. The combination of Google’s PPC marketing best practices combined with and understanding of Buyer Personas and the Buyer’s Journey helps us to evaluate keywords, design paid search advertising campaigns, and formulate specific offers & landing pages that are designed to convert. Google Advertising PartnerHubspot Inbound Certified Logo Where else do you advertise? We primarily focus the majority of our clients paid marketing efforts to the Google Search, Display, Remarketing, Youtube, Facebook and other social networks. However, we are also well versed in Yahoo! advertising, as well as, Bing advertising. WHAT DOES PAY PER CLICK ACCOUNT MANAGEMENT INCLUDE? At Lure Creative, we do what’s in your best interest by either using your existing accounts with Google, MSN, Youtube and Facebook or we will open a new account for you. In all cases, it’s your account that you have access to at any time. We setup all monthly charges through your credit card so that your company doesn’t pay for unnecessary markup on the clicks you receive. Then you simply pay us for the monthly management and we take care of the rest. Our PPC Services NOW INCLUDE CALL TRACKING & RECORDING! Pay-Per-Click (PPC) Advertising Setup Consultation with a dedicated SEM Pro. Identification of goals and needs. Campaign, ad group and keyword setup. Set-up broad, phrase, exact and negative keywords. Full keyword analysis for optimal ROI. Conversion tracking code for Web Forms & Calls Landing page review (ensures that keywords are directed to relevant sections of your site) Creation of effective ads and implement split testing Daily, weekly, and monthly spending goals and caps Campaign launched live in Google, Yahoo!, Bing, YouTube and Facebook. (or any combination). Google Tracking Metrics Chart MONTHLY PAY-PER-CLICK (PPC) MANAGEMENT Once you’re set up we start driving leads to your business. But the work is not done. It takes hours of meticulous work within the search engines each month to keep your campaign running healthy with maximum ROI. Our powerful software helps manage advertising from all search engines simultaneously and gives us a competitive edge with a wealth of statistical knowledge. You will receive monthly reports that summarize your campaigns to keep you informed of progress. Monthly Paid Search Management Also Includes: Monthly campaign monitoring and adjustments Bid management strategies to ensure ROI PPC Campaign optimization Keyword monitoring including quality scores, optimization, additions, and deletions Negative match keyword monitoring Split-testing of ad headlines and copy Competition monitoring Performance/Conversions e-mail reports (Daily, Weekly or Monthly) Consultation with a Dedicated SEM pro. Complete phone and e-mail support. Find out more about Pay-Per-Click Services…Call (855) 976-5550

Yext Directory Powr Listing Services Below is an example of the websites that are a part of our directory network. Some of these directory websites may or may not be included at the time of sign up due to current contracts with the Yext. For a current and updated list, please contact Lure Creative! Why Inconsistent Local Business Listings Are Costing You Money. Every day, hundreds to millions of searches occur by highly qualified customers looking for YOUR product or service. Their search results yield a mixture of directory listings such as Yelp, Yellow Pages, Facebook, followed up by local business’. What if that person clicks on your Yelp profile, only to land on a page that has an outdated phone number, or a web address that was from before the rebranding occurred. Here is the worst part, you know you have changed that Yelp to the correct information before. Bottom line, your company is missing the low hanging fruit and leaving money on the table due to inconsistent citations. How do we fix this? Let’s start with the basics… What are local citations? Local Citations, sometimes called NAP SEO, consists of having a the exact same Name, Address, & Phone Number etc... across various local directory listings such as Google My Business, Business Yelp, Bing, Merchant Circle, and many more. Why do local business listings Matter? Local business listings matter because they drive qualified traffic to your product or service. Not only that, citations & their consistency are huge factors in Google Maps Raking. With nearly 60% of local searches occur on mobile devices, Map Pack Ranking are becoming more and more important. How many Business Citations do I Need? The short answer, it is more about quality than quantity. Different data aggregators aka directories are looked at either more credible or less credible by Google thus the fewer citations from more credible listings could out weigh more listings from less credible. It is also important to understand the hierarchy of directory sites. Google does not go out and pull information from every directory site to create your listing, they only go to the top sites. Those top site pull information from smaller directories and it just continues down the line. This is why consistency is so important, and also why even if you change your listing at the top level, it may change back to the “old address”. This is where the Yext advantage comes into play. Why Use Yext? Lure Creative is a Proud Certified Yext partner. Yext is a unique citation management platform offering over 70 citations from Google My Business to HotFrog all on one dashboard. Your online NAP is managed exclusively by Yext Certified Professionals ensuring consistency & optimization of various citation profiles. What separates Yext from other citation Managements services? Match & Lock Technology Yext Proprietary API Technology locks your listing’s NAP information from being changed by inaccurate 3rd party sources Duplicate Listing Suppression Wave goodbye to multiple listings Real-Time Updates Whether it’s an address change or timely promotion, all listings can be changed instantly Reporting & Insights Dashboard Customizable analytic dashboards allow tracking of traffic and much more Real Time Review Monitoring & Response Capabilities Respond to your customers directly with review alerts & updates