Two Rivers Marketing

We conduct surveys, interview customers, and gather information and insights to help build a knowledge-based foundation for decision-making.

We help you clarify your brand attributes — what you stand for, how you want to differentiate, and how you need to change to become the brand you want to be.

We provide strategy, guidance, and ideas to help steer your marketing efforts in the short and long term.

We position your brand effectively by determining the messages that deeply connect to each audience, based on your brand strategy.

We standardize, clean, organize, and analyze your data to deliver timely reporting, actionable insights, or data-driven forecasts.

We make the data make sense — developing shareable, easy-to-understand data visualizations of what is happening with your marketing communications efforts across multiple channels.

We concept and execute integrated marketing campaigns that build brand relevance, transform customer relationships, and drive revenue

We bring your brand to life through positioning, personality and voice, product naming, logo design and identity development.

Our in-house team concepts, shoots, edits, and crafts motion graphics to create compelling video content.

Our graphic designers represent your brand visually and consistently through everything from digital, print, and video to tradeshow and environmental design.

Our talented writers tell your unique story with words that connect with your customer and motivate them to take action.

We define your goals, then strategically deploy content as a business asset that connects to your audience in a relevant and compelling way.

We take a deep dive into your core audience’s needs, motivations, and challenges to get the full picture. Their identity — who they are; their behavior — what they do; their mindset — how they think; and their needs — what they want.

We audit the content you already own, and identify the gaps and opportunities.

We identify where you are competitively positioned from a content and channel standpoint, and find opportunities for differentiation.

We develop research-based content that’s relevant and useful to your audience — in its format and how it's served up as paid, earned, shared, or owned media.

We map out the steps between the customer expressing a need and purchasing your product — then zero in on what will move them forward.

We ensure strategic long-term management of your content — from creating, publishing, and updating it to retiring it.

We evaluate and measure your content’s reach, engagement, and conversions and define what success looks like.

We develop fully integrated digital solutions designed to ensure a relevant, connected experience that brings value throughout all points of the customer’s journey with your brand.

We methodically approach UX design to find the right balance between business objectives and user needs. We engage our clients throughout the process while leveraging proven techniques designed to ensure a scalable, forward-looking outcome.

Our approach to development is iterative and user-centric. We believe in continuous optimization driven by data — including user research and industry insights. We create solutions that are mobile-first, employing responsive design for everything from email to landing pages and website development.

Expand your reach with authentic, content-first social media strategies and campaigns that turn brand awareness into brand loyalty. We can help you manage your social media efforts from top to bottom with our comprehensive social media services, which include social media strategy, content planning, content development, channel moderation, campaign management, social media advertising, competitive analysis and more to help you create meaningful and lasting connections with your customers.

We help our clients design segmented email marketing programs with focused, relevant messaging and measurable results. Leveraging best practices and industry-leading tools, we guide our clients through strategy, design, development, and deployment.

We help you attract more customers while creating a consistent and strategic brand presence online, even if you don't have a brick and mortar building. Our programs allow you to manage your listings across the digital landscape — including 200+ websites — in one easy-to-use platform.

Our approach to lead generation is integrated and holistic. It scales to fit your needs and aligns with your customer’s journey — leveraging customer insights, technology, and media to deliver qualified leads.

With the power of marketing automation, we'll help you leverage your CRM data to design strategic demand generation programs that support lead management and enhance sales and marketing team alignment to increase marketing ROI.

Our data-driven SEO and SEM strategies get your brand in front of the right customers at the right time when they are actively searching online. Our integrated approach to search engine marketing ensures seamless experiences across paid and organic search engine results to increase brand awareness and drive website traffic and conversions.

We identify the most effective and efficient media mix and communication touchpoints to reach critical audiences at the right time and achieve campaign objectives.

We execute your media strategy by negotiating the most efficient paid media placements to maximize your marketing investments. Then we monitor and maintain all your media buys, including billing reconciliation and budget management.

Besides monitoring media delivery to ensure all is going as planned and optimizing campaigns based upon performance analysis, we go above and beyond to identify creative and media optimization opportunities and uncover audience insights for future planning.

We are experts at buying online advertising using data to segment audiences — so you only pay for ads delivered to the right people at the right time.

We’re specialists in co-op management strategy and administration. We make it effortless for you, delivering dealer program support with white glove service — including dealer consultations and marketing guidance.

We are the experts at developing brand-compliant materials that equip your dealers to close the sale — including dealer websites, search engine optimization, local SEO and listings, email campaigns, direct mail campaigns, social media support, traditional advertising, and training programs.

We help your brand’s sales channels succeed with our proprietary 2RM Channel Marketing Studio, an easy-to-use tool for creating a customized co-op program — including co-op claims administration and fund management, custom marketing requests, and participation measurement and reporting.

Because we understand your business, we help communicate your objectives so they help move the needle from brand relevance to sales revenue.

Our approach is to measure results across the entire spectrum of output, outtakes, and outcomes to understand the real contributions to your success.

We establish relationships to get on a first-name basis with publications that focus on your market. We also leverage your corporate messaging to make it applicable to broader audiences and mainstream media.

We bring your brand, theme, and messaging to life at events to create a memorable experience, brand affinity, and sales impact.

We identify key influencers that are relevant to your brand, manage these partnerships, and tap into their channels and audiences.

We understand the needs of all your external audiences — including employees and dealers — in order to communicate with them effectively and move your business forward.

We put boots on the ground to position your brand strategically — helping you recruit talent, build on corporate social responsibility initiatives, and elevate your company image with an important target audience.

We’re experts at helping your leaders connect with their audience and effectively articulate business strategies and objectives to employees, dealers, customers, and the media. We assist with media training, speech writing, and presentation development.

In B2B marketing, you can’t fake technical knowledge. We speak your customers’ language with deep understanding to create content that connects, resonates, and drives action.