Ruti Santa Monica

Ruti, a new kind of a luxury brand, was founded in 2009 by Ruti Zisser. Ruti set out to change women’s relationships with their closets by combining innovative clothing design, the personal touch of a stylist, and sophisticated technology. Ruti’s direct to consumer model also enables the brand to offer luxury goods at an accessible price point. No more giving up comfort in the name of style, or compromising sophistication for whatever is fashionable. Ruti has three simple rules for design: It must be cool, flattering, and practical. In addition to the namesake label, Ruti carries a curated collection of Israeli fashion designers such as Alembika, Daniella Lehavi, United Nude and more.