The Good Toy Group

The Good Toy Group recruits and unites the best independent specialty toy stores in a member-owned buying group and marketing company. Today, we are 110+ toy store owners and 180+ storefronts across the US and Canada, serving more than 2 million families with Holiday and Seasonal Playbooks. We are a trusted partner offering personalized print and digital catalogs, a social media program, award-winning design, vendor partnerships, impactful buying programs, outstanding toy selection, expert marketing/business and industry strategies and exceptional support. We aim to add significant value to our Member-stores, support the Specialty Toy industry, and promote the healthy play & development of children everywhere!