Question 1

What is your typical response rate?

Accepted Answer

Many of our clients get between 0.5% and 1% response on their mortgage marketing campaigns. Although depending on the strength of your employees, the targeting criteria and the offer being made, clients more often than not need far less response for a successful campaign. Our goal is for every lead to convert so your employees spend their time more effectively closing deals and growing your business. Excess response that doesn’t convert is wasting your time and money.

There are many factors that can affect response rates like geography, your offer details, the type of direct mail pieces you use, your data targeting criteria and external market factors. Since Camber tracks and measures all direct mail campaigns in real-time, it has insightful knowledge on what is performing best in the marketplace right now. This expertise will help ensure you get the best possible results for each and every mortgage marketing campaign.

Question 2

What is the time frame to get a direct mail campaign started?

Accepted Answer

As soon as you call, one of our lead generation experts starts working on your direct mail campaign. Once the details of your order are finalized, typical turnaround time for campaign launch is about a week. That allows time to customize your direct mail offer letters and send for approval, finalize your targeting criteria and compile your data, and produce your campaign to launch. In some cases, we may be able to rush an order in as little as 24 hours.

Question 3

Do you outsource your print production?

Accepted Answer

Camber operates its entire production, quality control and printing operations in-house where we’re based in Atlanta, Georgia and embedded with our team who’s involved in ensuring every direct mail piece goes out with the highest quality and timeliness standards. While competitors may outsource components of every order, Camber has a collaborative team all within the same organization. Since production is the last step before your message lands in your customer hands, having an in-house quality control team ensures seamless execution and error free campaigns with best-in-class turnaround times!

Question 4

How do I know my competitors aren't mailing the same customers?

Accepted Answer

Our goal is to help ensure no two clients are targeting the same prospect at the same time with the same offer. To help accomplish this, we employ cross-client suppression logic over a given period of time to minimize the chance that no two clients are targeting the same person with similar offers. This helps avoid conflicts of interest while maximizing client results.

Question 5

Will the calls be answered by you?

Accepted Answer

Response calls are routed directly to the client. Camber Marketing Group provides each client a comprehensive online call interface and tracking system where you can decide how, when and where you want the calls routed. Calls can go to a specific phone number or group of numbers based on geographic routing, call distribution based on time or even hunt groups if there are different numbers you would like your calls to ring between. If calls go unanswered, the caller can leave a voice mail while Camber provides you with call tracking and caller ID notification all in real-time! This allows you to immediately follow up with any missed opportunities. The higher the percentage of answered calls by your company directly correlates to a more successful direct mail campaign. Some clients even utilize answering services to ensure 24/7 phone coverage. Camber can help facilitate with this.

Question 6

How will I determine which mortgage marketing strategy is best for my company?

Accepted Answer

Camber will advise you in determining the best data targeting criteria, offer and letter type for your direct mail campaign based on the product and geography you are soliciting to maximize response conversion and your return on investment (ROI). We always focus on quality with each campaign but recognize there’s often a necessary element of minimum quantity needed to create a certain level of energy within your sales team. It takes careful balancing and Camber helps you navigate through this.

Question 7

Can I use my own phone number on the letters?

Accepted Answer

We assign custom phone numbers for each campaign segment and then route them directly to any phone number(s) you would like. We do this to track and analyze the performance of each segment so we can identify any issues early on and make continual improvements for campaigns moving forward. Without tracking, we’d literally be flying blind.

Question 8

How long does it take from the mail date before calls start coming in?

Accepted Answer

First class postage typically starts to deliver in 2 to 3 business days. Standard postage typically starts to deliver in 5 to 7 business days. We coordinate your mail dates to ensure optimal response timeframes. 50% to 60% of your response often comes in within 7 days of your first call. The remaining response calls then trickle in over the next 2 to 3 weeks.

Question 9

How do I know if I want to use credit data or public record data?

Accepted Answer

Camber provides best-in-class, multi-bureau credit data solutions from all 3 major credit bureaus including Equifax, Trans Union and Experian. We also offer non-credit data solutions from the most reputable industry sources giving you unparalleled access to the largest and most accurate consumer databases currently available.

Credit data allows you to be more targeted with your data list selection criteria. For example, credit score, revolving debt, delinquencies, and mortgage inquiries can all be screened when utilizing credit data. Credit data costs more than public record data; however, you’ll often save money in the long run by not marketing to prospects who don’t meet your exact credit qualification criteria.

Public record data works great with certain strategies such as FHA and VA streamlines because in these cases, many of your typical credit parameters may not be necessary. Public record data also allows you to target a much larger population and avoid potentially restrictive uses associated with credit data.

Question 10

Can I see a sample letter?

Accepted Answer

Yes, we will gladly send over sample letters but not until you’re ready to move forward with a campaign. Tight control over the distribution of our creative content helps ensure and maintain the highest level of results for our client base. If we were to freely distribute such an important component to each campaign, we’d be introducing avoidable copycat risks and potentially diluting the effectiveness of these offers. Additionally our team has created over a thousand letters and it’s no easy task to pick just one to show you a representative sample. We work diligently to monitor real-time results to ensure you’re using the most effective, proven letter strategies for your campaign.

Question 11

Is right now a good time to mail?

Accepted Answer

Yes, it’s always a great time to mail! No other source of marketing generates as predictable and scalable a source of leads for your business to grow. Rather than wait for an ideal market, the current market conditions simply determine which strategies we utilize to ensure optimal campaign performance. Camber is here to guide you through any market uncertainties so you can continue to maximize your ROI and count on a predictable, sustainable and repeatable source for the highest quality leads in the industry.

Question 12

What is the typical response rate for your mortgage marketing campaigns?

Accepted Answer

Clients usually see a response rate between 0.5% and 1%, though this varies based on targeting, offer, and geography. Our focus is on converting every lead to maximize efficiency.

Question 13

How quickly can a direct mail campaign be launched once ordered?

Accepted Answer

Typically, campaigns launch about a week after order finalization, allowing time for customization, approval, data compilation, and production. Rush orders can sometimes be done in 24 hours.

Question 14

Do you handle print production in-house or outsource it?

Accepted Answer

All print production and quality control is done in-house at our Atlanta, Georgia location to ensure high quality and timely delivery of direct mail pieces.

Question 15

How do you prevent clients from targeting the same customers with similar offers?

Accepted Answer

We use cross-client suppression logic to minimize overlap and avoid conflicts, ensuring that no two clients target the same prospects simultaneously with similar offers.

Question 16

Will Camber Marketing Group answer calls from responses to my campaign?

Accepted Answer

No, response calls are routed directly to the client with customizable routing options. We provide real-time call tracking and caller ID to help you follow up promptly on missed calls.

Question 17

Can I choose to use my own phone number on the campaign letters?

Accepted Answer

We assign custom phone numbers per campaign segment to track performance but route calls to any client phone number you prefer, enabling detailed tracking and analysis.

Question 18

What are your business hours if I want to visit or call?

Accepted Answer

We are open Monday through Friday from 9:00 AM to 6:00 PM Eastern Time and closed on Saturdays and Sundays.

Question 19

How can the nearby Market Street Cafe benefit clients visiting your office?

Accepted Answer

Market Street Cafe nearby is a convenient spot for clients and visitors to grab coffee or a light meal before or after meetings at our office at 3475 Piedmont Road, Atlanta.

Question 20

Where can clients park when visiting Camber Marketing Group around Buckhead?

Accepted Answer

Nearby Prominence in Buckhead offers property management and parking facilities, providing convenient parking options close to our Atlanta office.

Question 21

Are there any nearby banks that clients can use when visiting your office?

Accepted Answer

Union Bank is near our location, offering banking and mortgage brokerage services for clients who may need financial services during their visit.

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