Rowan is all about ears. We offer a fun, celebratory and safe piercing experience for everyone. All our piercings are done by licensed nurses and all our products are hypoallergenic. When we say “Piercing for All”, we mean it. Everybody is invited to this ear party.
Customers consistently praised the staff for their kindness, professionalism, and ability to make both children and adults feel comfortable during the piercing process.
Customer Experience
Many reviews highlighted the positive and reassuring atmosphere, with staff taking the time to explain procedures and address concerns, leading to memorable experiences for families.
Hygiene and Cleanliness
The establishment was frequently noted for its cleanliness and adherence to hygiene standards, which contributed to customer confidence in the piercing process.
Quality of Piercings
While most reviews were positive, there were some concerns regarding the quality of piercings, with a few customers reporting issues such as crooked placements and healing complications.
Jewelry Selection
Customers appreciated the variety and quality of jewelry available, noting that the options were stylish and often hypoallergenic.
MF
Meghan Fitzpatrick
3 days ago
5.0
Brought my 5 year old for a birthday present to pierce her ears. Everyone was helpful and friendly. Nurse Summer did a great job explaining each step and keeping my daughter calm. My daughter had a great experience.
SR
Sam Raddle
Jan 3, 2026
5.0
I brought my 5yo and she had an incredible experience. We’ll be back. Thank you, Summer.
JH
Jadie Heesch
Dec 29, 2025
5.0
THIS PLACE WAS AWESOME!! the two people working were both super kind and helpful! they really went the extra mile and were so professional and wonderful. i will be going back for any piercings i get in the future!!!!
MG
Molly Grupe
Dec 27, 2025
5.0
Can never say enough about how wonderful Rowan is! I’ve taken two nieces here for their first ear piercings, and the licensed nurses on staff were so accommodating, kind, and gentle throughout each process. The store environment is fun and welcoming for all ages, and everyone who works here is a best friend in the making. Earring selection is fab and the prices don’t bust the bank (unless you want them to!). 1,000/10 will go again!
SS
Summer
Dec 22, 2025
5.0
My daughter wanted her ears pierced for her 9th birthday after researching the perfect place I found rowen! The experience there was way better than I ever expected. Nicole was super patient, kind, and calm with my fearful daughter. Thanks so much for everything!
Frequently Asked Questions About Rowan Hilldale Shopping Center
Do you accept walk-ins?
Appointments are encouraged, but we welcome walk-ins.
Do you pierce babies?
We pierce babies as young as 2 months old. We require one DTaP vaccine for children ages 5 and under.
How much do piercings cost?
Piercings start at $35 each + the cost of piercing jewelry.
What piercing placements do you offer?
Rowan offers lobe, upper lobe, mid helix, helix, forward helix, flat, conch and tragus, however, piercing placement availability may vary by studio location. We do not pierce the daith, industrial, nose or other body parts beyond the ears.
Do you accept cash?
We are a cashless studio.
Do you accept walk-ins at Rowan Hilldale Shopping Center?
Appointments are encouraged, but walk-ins are welcome at our studio.
What are the operating hours of Rowan Hilldale Shopping Center?
We are open Monday to Saturday from 10:00 AM to 7:00 PM and Sunday from 11:00 AM to 6:00 PM.
Do you pierce babies at this location?
Yes, we pierce babies as young as 2 months old and require one DTaP vaccine for children ages 5 and under.
What types of ear piercings are offered at Rowan Hilldale Shopping Center?
We offer lobe, upper lobe, mid helix, helix, forward helix, flat, conch, and tragus piercings; we do not pierce daith, industrial, nose, or body parts beyond the ears.
Is cash accepted at Rowan Hilldale Shopping Center?
We are a cashless studio; please use card or other electronic payment methods.
What kind of products can I find at Rowan Hilldale Shopping Center?
We offer earrings, hoop earrings, stud earrings, necklaces, and piercing aftercare products.
Where is Rowan Hilldale Shopping Center located?
Our studio is located at 731 Hilldale Way, Madison, WI 53705.
Are there places nearby where I can grab a coffee or smoothie before my appointment?
Yes, Crescendo Espresso Bar and Blended are nearby options for coffee and smoothies you can enjoy before your visit.
If I want to shop for clothing or accessories around my piercing appointment, which nearby stores can I visit?
You can visit nearby stores like Michael Kors, J. Mclaughlin, Free People, and Lucky Brand for clothing and fashion accessories.
Are there any nearby beauty salons or spas I can visit after my piercing appointment?
Yes, Edwards Of Hilldale and Dolma's Rejuvenation are nearby beauty salons and spas available for your visit.