Rowan is all about ears. We offer a fun, celebratory and safe piercing experience for everyone. All our piercings are done by licensed nurses and all our products are hypoallergenic. When we say “Piercing for All”, we mean it. Everybody is invited to this ear party.
Customers consistently praised the staff for being kind, patient, and professional, particularly highlighting nurses like Amanda and Nicole for their thorough explanations and comforting demeanor.
Cleanliness
The establishment is frequently noted for its clean and sterile environment, which reassures customers about hygiene during the piercing process.
Customer Experience
Many reviews reflect a positive overall experience, with staff going above and beyond to make both children and adults feel comfortable and supported during their piercings.
Quality of Piercings
While many customers were satisfied with their piercings, there were some complaints about crooked piercings and issues with healing, suggesting a need for consistency in quality.
Pricing Concerns
Several customers expressed dissatisfaction with the pricing, feeling it was misleading and higher than expected, particularly for the quality of service received.
PP
pipes31b
Nov 16, 2025
5.0
Felt completely confident piercing both daughters ears here. Would def. Do it again.
KK
Kaitlin Koehler
Nov 8, 2025
5.0
Nicole and Stina were amazing! They helped with earring selection and piercing placement.
AB
Anne Bigler
Nov 8, 2025
5.0
Summer was incredible! She was so patient and kind with our daughter. Highly recommend!!
CM
Cara MacKenzie
Nov 3, 2025
5.0
Amanda was great! Walked me thru every step, and ensured I was prepared before, during and after she did the piercing
JG
Jennifer Gladden
Nov 2, 2025
2.0
We came to Rowan for my 2 girls to get their ears pierced for the first time. I also got a helix piercing to go along with my girls (not my first cartilage piercing). The location is clean and the staff is very nice. However, the piercings did not go well. My helix and one of my daughter’s lobe piercings were crooked (so you cannot put the earring straight through). The healing time they quote is nuts. My daughter’s ears were still bleeding at that point. My other daughter has a permanent scar from the device getting stuck on her ear. It’s a straight red line away from the piercing hole. My helix was so badly done that the earring front got pushed out from the swelling. I went back to Rowan where I was told it was totally normal. I ended up going to a professional piercer because I was going out of the country and it had fallen out again. They very kindly helped me with a replacement earring that was longer. They also very politely explained that my piercing was so crooked that it would likely not heal properly, to give it 4 months but if this swelling pain continued they would recommend removing the earring and having it redone after it healed. I reached out to Rowan customer service about this and requested a refund for my piercing as it was the most problematic. I was given a refund for the piercing only ($36). The earring that was the wrong size and kept falling out is nonrefundable and the majority of the cost. From a hygiene perspective, having nurses is great, but the idea that a nurse knows anything about piercings is a gimmick (I say this as a registered nurse). Save yourself the headache, the insane price, and go to a professional piercer for you and your kids. You can look them up at the Association of Professional Piercers.
Frequently Asked Questions About Rowan Hilldale Shopping Center
Do you accept walk-ins?
Appointments are encouraged, but we welcome walk-ins.
Do you pierce babies?
We pierce babies as young as 2 months old. We require one DTaP vaccine for children ages 5 and under.
How much do piercings cost?
Piercings start at $35 each + the cost of piercing jewelry.
What piercing placements do you offer?
Rowan offers lobe, upper lobe, mid helix, helix, forward helix, flat, conch and tragus, however, piercing placement availability may vary by studio location. We do not pierce the daith, industrial, nose or other body parts beyond the ears.
Do you accept cash?
We are a cashless studio.
Do you accept walk-ins at Rowan Hilldale Shopping Center?
Appointments are encouraged, but walk-ins are welcome at our studio.
What are the operating hours of Rowan Hilldale Shopping Center?
We are open Monday to Saturday from 10:00 AM to 7:00 PM and Sunday from 11:00 AM to 6:00 PM.
Do you pierce babies at this location?
Yes, we pierce babies as young as 2 months old and require one DTaP vaccine for children ages 5 and under.
What types of ear piercings are offered at Rowan Hilldale Shopping Center?
We offer lobe, upper lobe, mid helix, helix, forward helix, flat, conch, and tragus piercings; we do not pierce daith, industrial, nose, or body parts beyond the ears.
Is cash accepted at Rowan Hilldale Shopping Center?
We are a cashless studio; please use card or other electronic payment methods.
What kind of products can I find at Rowan Hilldale Shopping Center?
We offer earrings, hoop earrings, stud earrings, necklaces, and piercing aftercare products.
Where is Rowan Hilldale Shopping Center located?
Our studio is located at 731 Hilldale Way, Madison, WI 53705.
Are there places nearby where I can grab a coffee or smoothie before my appointment?
Yes, Crescendo Espresso Bar and Blended are nearby options for coffee and smoothies you can enjoy before your visit.
If I want to shop for clothing or accessories around my piercing appointment, which nearby stores can I visit?
You can visit nearby stores like Michael Kors, J. Mclaughlin, Free People, and Lucky Brand for clothing and fashion accessories.
Are there any nearby beauty salons or spas I can visit after my piercing appointment?
Yes, Edwards Of Hilldale and Dolma's Rejuvenation are nearby beauty salons and spas available for your visit.