Rowan Hilldale Shopping Center

4.9
261 reviews

About

Ear Piercing ServiceJewelry Store
Rowan is all about ears. We offer a fun, celebratory and safe piercing experience for everyone. All our piercings are done by licensed nurses and all our products are hypoallergenic. When we say “Piercing for All”, we mean it. Everybody is invited to this ear party.

Location

Rowan Hilldale Shopping Center
731 Hilldale Way, Madison, WI
53705, United States

Hours

Reviews

4.9
261 reviews
5 stars
256
4 stars
0
3 stars
1
2 stars
1
1 star
3

What are people saying?

AI-generated from recent customer reviews

Staff Professionalism

Customers consistently praised the staff for being kind, patient, and professional, particularly highlighting nurses like Amanda and Nicole for their thorough explanations and comforting demeanor.

Cleanliness

The establishment is frequently noted for its clean and sterile environment, which reassures customers about hygiene during the piercing process.

Customer Experience

Many reviews reflect a positive overall experience, with staff going above and beyond to make both children and adults feel comfortable and supported during their piercings.

Quality of Piercings

While many customers were satisfied with their piercings, there were some complaints about crooked piercings and issues with healing, suggesting a need for consistency in quality.

Pricing Concerns

Several customers expressed dissatisfaction with the pricing, feeling it was misleading and higher than expected, particularly for the quality of service received.
  • PP
    pipes31b
    Nov 16, 2025
    5.0
    Felt completely confident piercing both daughters ears here. Would def. Do it again.
  • KK
    Kaitlin Koehler
    Nov 8, 2025
    5.0
    Nicole and Stina were amazing! They helped with earring selection and piercing placement.
  • AB
    Anne Bigler
    Nov 8, 2025
    5.0
    Summer was incredible! She was so patient and kind with our daughter. Highly recommend!!
  • CM
    Cara MacKenzie
    Nov 3, 2025
    5.0
    Amanda was great! Walked me thru every step, and ensured I was prepared before, during and after she did the piercing
  • JG
    Jennifer Gladden
    Nov 2, 2025
    2.0
    We came to Rowan for my 2 girls to get their ears pierced for the first time. I also got a helix piercing to go along with my girls (not my first cartilage piercing). The location is clean and the staff is very nice. However, the piercings did not go well. My helix and one of my daughter’s lobe piercings were crooked (so you cannot put the earring straight through). The healing time they quote is nuts. My daughter’s ears were still bleeding at that point. My other daughter has a permanent scar from the device getting stuck on her ear. It’s a straight red line away from the piercing hole. My helix was so badly done that the earring front got pushed out from the swelling. I went back to Rowan where I was told it was totally normal. I ended up going to a professional piercer because I was going out of the country and it had fallen out again. They very kindly helped me with a replacement earring that was longer. They also very politely explained that my piercing was so crooked that it would likely not heal properly, to give it 4 months but if this swelling pain continued they would recommend removing the earring and having it redone after it healed. I reached out to Rowan customer service about this and requested a refund for my piercing as it was the most problematic. I was given a refund for the piercing only ($36). The earring that was the wrong size and kept falling out is nonrefundable and the majority of the cost. From a hygiene perspective, having nurses is great, but the idea that a nurse knows anything about piercings is a gimmick (I say this as a registered nurse). Save yourself the headache, the insane price, and go to a professional piercer for you and your kids. You can look them up at the Association of Professional Piercers.

Frequently Asked Questions About Rowan Hilldale Shopping Center

Do you accept walk-ins?

Appointments are encouraged, but we welcome walk-ins.

Do you pierce babies?

We pierce babies as young as 2 months old. We require one DTaP vaccine for children ages 5 and under.