Brand Certified
Benefit Cosmetics BrowBar
5.0(14 reviews)
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Business Details
7323 W Towne Way, Madison, WI
53719, United States
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
(608) 828-5883
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
https://browbars.benefitcosmetics.com/us/wi/madison/7323-w-towne-way
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
About
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBeauty Supply StoreBenefit Cosmetics
Feeling good is always a good look! At Benefit at Ulta Madison, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Hours
Certified by Benefit Cosmetics BrowBar • Apr 26, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
14 reviews
5 stars
14
4 stars0
3 stars0
2 stars0
1 star0
- MMMarcy MischSep 26, 20235.0Valerie is perfection! After trying her sample of "thePOREfessional clay mask" I went back and bought a full size. What a terrific product!
- HMHannah MaddenAug 18, 20235.0Loved my brow wax/tint from Valerie! I will definitely be back!
- TMToni McNewAug 17, 20235.0Val is amazing! My brows have never been so great!
- JDJillian DoughertyDec 28, 20225.0Valerie always tames down my crazy brows to perfection and she's so much fun to talk to during the service. She does such a great job with the shape of my arch. Highly recommend!
- SJSamantha JoyceJul 16, 20215.0Good!!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of brow services does Benefit Cosmetics BrowBar at Ulta Madison offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, tinting, waxing, tweezing, trimming, and lip and chin waxing services.
Do I need to make an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended, but walk-ins are also accepted.
What is included in a Benefit brow service?
Each brow service includes a personalized consultation with a Brow & Beauty Expert, brow mapping to identify the ideal shape, hair removal, and styling to achieve your desired brow look.
How should I prepare for my upcoming brow or tint service?
If new to tinting, a 24-hour patch test is required before the service, which can be done at the store with no appointment needed. Avoid self-tanning or spray tanning 24 hours before and after tint services.
What is the late arrival policy at Benefit Cosmetics BrowBar?
If you arrive more than 5 minutes late, your appointment may be given to another customer, but they will try to accommodate you when possible.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Madison?
Monday to Wednesday: 10:00 AM - 8:00 PM; Thursday to Saturday: 10:00 AM - 9:00 PM; Sunday: 11:00 AM - 6:00 PM.
Are there any notable nearby places to Benefit Cosmetics BrowBar at Ulta Madison?
Yes, nearby places include Charlotte Tilbury beauty salon, Ulta Beauty store, and Sun Tan City tanning salon, which customers might visit for complementary beauty and skincare needs.
How can nearby attractions like Urban Air Trampoline and Adventure Park complement a visit to Benefit Cosmetics BrowBar?
Visitors can enjoy fun activities at Urban Air Trampoline and Adventure Park before or after their beauty services, making for a full day of relaxation and entertainment.
Are there convenient shopping options near Benefit Cosmetics BrowBar for fashion needs?
Yes, nearby fashion stores such as Lane Bryant, Nordstrom Rack, and Terese Zache Boutique offer opportunities to update your wardrobe after your beauty appointment.
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