Feeling good is always a good look! At Benefit at Ulta Williamsburg, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
79 reviews
5 stars
76
4 stars
3
3 stars0
2 stars0
1 star0
CK
Colleen Killilea
Dec 1, 2025
5.0
@maiamadeitup did an exceptional job!
PM
Peggy Meyers
Oct 20, 2023
5.0
Love, love, love my brows. Lesley is wonderful and did a fabulous job shaping my eyebrows!
MF
Mary Ruth Franklin
Mar 6, 2023
5.0
Lesley is AMAZING! She always does a beautiful job of waxing and tinting my eyebrows. She is professional and friendly. I truly enjoy my visits with her.
BT
Brendella Thomas
Jan 13, 2023
5.0
Lesley is awesome. She shaped my brows and helped me to achieve the technique that I needed. Visit the Benefit Brow counter at Ulta. Lesley will make excellent care of you.
OJ
Orwin James
Jan 19, 2017
5.0
The staff especially the management are truly customer friendly. A pleasant environment thats really clean
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Williamsburg offer?
Benefit Cosmetics BrowBar offers brow shaping, lamination, brow and lip waxing, tinting, strip lash applications, and other beauty services with personalized consultations to suit your needs.
Do I need to make an appointment for a service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is included in a brow service at Benefit Cosmetics BrowBar?
Each brow service includes a personalized consultation, brow mapping, hair removal, and styling to achieve the perfect brow shape for you.
How should I prepare for my brow or lash tinting service?
If you have never had dye or tint before, you must have a 24-hour patch test at a Benefit location with no appointment needed. Avoid self-tanning for 24 hours before and after the tinting service.
What is Benefit Cosmetics BrowBar's late policy?
If you are more than 5 minutes late for your appointment, your spot may be given to another customer, though they will do their best to accommodate you.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept various payment options including Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
What are the opening hours for Benefit Cosmetics BrowBar at Ulta Williamsburg?
The BrowBar is open Monday to Wednesday from 10am to 8pm; Thursday to Saturday from 10am to 9pm; and Sunday from 11am to 6pm.
Are there nearby stores where I can shop after my visit to Benefit Cosmetics BrowBar?
Yes, nearby stores include Ulta Beauty, Charlotte Tilbury, Old Navy, Stein Mart, Five Below, and HomeGoods, perfect for continuing your shopping trip.
Where can I grab a bite to eat near Benefit Cosmetics BrowBar at Ulta Williamsburg?
Nearby restaurants include Noodles & Company and MOOYAH Burgers, Fries & Shakes, ideal spots to enjoy a meal before or after your beauty appointment.
Are there any fitness or wellness centers close to Benefit Cosmetics BrowBar?
Yes, Club Pilates is nearby, offering Pilates classes and gym facilities if you'd like to fit in a workout around your beauty visit.
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