Feeling good is always a good look! At Benefit at Ulta Roanoke, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday12:00 PM - 6:00 PM
Reviews
4.8
48 reviews
5 stars
46
4 stars0
3 stars0
2 stars0
1 star
2
RF
Rosalie Flowers
Jan 10, 2026
5.0
I had my brows waxed and tinted by Courtney and she was amazing! It was my first time getting a brow tint, and she chose the perfect shade. The shaping was spot on, and the whole process was quick and easy. I’ll definitely be back!
RB
Rachel Moline Blankenship
Sep 14, 2023
5.0
Courtney shaped and tamed my brows quickly and expertly. I will go to her for my brow maintenance from now on!
Edit 7/2025 Just wanted to update that I've been going to Courtney since I posted my review and its still accurate. She is a brow expert and so sweet.
MD
Melissa Durham
Mar 8, 2023
5.0
I’ve been getting my brows done at Ulta for YEARS! Courtney consistently does a beautiful job on my brows - she’s knowledgeable and personable, and that makes for a great experience every time! Her setup is clean, efficient, and she remembers every one of her regulars’ needs!
MH
Maddy Hoosier
Mar 5, 2023
5.0
Courtney has been waxing/styling my eyebrows for over a year now! I never have to ask for anything, she knows exactly how to style my brows! She always makes me feel welcomed and explains everything that she is going to do! I HIGHLY recommend her for any of your eyebrow needs! She is so my go to! Lovvveee herrrrr. She is the only person I’ll let touch my brows!
RP
Robin Pierce
Aug 30, 2020
1.0
I visited the Ulta in Valley View mall. I was getting my brows waxed. The beauty consultant was not very knowledgeable of what to do! Nor was she talking with confidence! The eyebrows are on a persons face please get very trained professional staff preform your services! I decided not to get any service!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
Brand Certified Facts from Benefit Cosmetics BrowBar
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