Feeling good is always a good look! At Benefit at Ulta Glen Allen, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
5.0
33 reviews
5 stars
33
4 stars0
3 stars0
2 stars0
1 star0
AR
Ashlie Rivera
Dec 20, 2025
5.0
Morgan was amazing. Took her time, asked what shape, thickness and color i wanted for my eyebrows. She definitely is very attentive and listens, but most importantly delivers the ask!
NY
Nancy Young
Nov 8, 2025
5.0
As someone who is extremely particular when it comes to my brows, Morgan is a 10/10. Her recommendations are spot on and she is professional, kind and funny. All of this ON TOP of being the best at shaping brows.
CC
Cynthia Cors
Dec 8, 2023
5.0
Raven truly is a brow expert. I was completely pleased by her work. The best thing was that she explained each step in the process.
DW
Diane Williams
Jul 15, 2023
5.0
Raven shaped my brows today. She’s incredibly patient and professional! She’s a terrific asset to Ulta!
MO
Maggie Odom-Goeller
Nov 13, 2022
5.0
Nia did my brows and did an amazing job! Definitely going back
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of beauty services does Benefit Cosmetics BrowBar at Ulta Glen Allen offer?
Benefit Cosmetics BrowBar offers services including brow shaping, lamination, tinting, waxing, lash applications, and pore pampering tailored to individual needs.
Do I need to make an appointment for my beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended for your convenience, but walk-ins are also accepted.
How should I prepare for my brow or lash tinting service?
If it’s your first time having a dye or tint, you need a 24-hour patch test before the service, which can be done at any Benefit location without an appointment. Avoid self-tanning or spray tanning 24 hours before and after the tinting.
What is included in the Benefit brow service experience?
Each brow service starts with a personalized consultation and brow mapping to create the perfect shape, followed by styling to ensure you leave feeling confident.
What is Brow Mapping, and why is it important?
Brow Mapping identifies the ideal start, arch, and end points of your brows and spots hairs for removal, ensuring you receive a brow shape that complements your unique features.
What is the late arrival policy at Benefit Cosmetics BrowBar?
If you're more than 5 minutes late, your appointment slot may be given to another customer. They strive to accommodate but punctuality is appreciated.
What payment options are accepted at Benefit Cosmetics BrowBar?
They accept Afterpay, American Express, Apple Pay, Cash, Check, Discover, Mastercard, and Visa.
Where is Benefit Cosmetics BrowBar located within Glen Allen?
It is located inside Ulta Beauty at 9930 Brook Rd, Glen Allen, VA 23059.
What nearby stores can I visit along with Benefit Cosmetics BrowBar during my trip?
Near Benefit Cosmetics BrowBar, you can shop at Ulta Beauty for cosmetics, Five Below for discounts and accessories, and Bath & Body Works for beauty products. There are also dining options like Panera Bread and O'Charley's nearby.
How can nearby locations like Ulta Beauty and Panera Bread enhance my visit to Benefit Cosmetics BrowBar?
You can conveniently combine your beauty service with shopping for other cosmetics at Ulta Beauty or enjoy a meal or coffee at Panera Bread before or after your appointment, making for an enjoyable outing.
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