Feeling good is always a good look! At Benefit at Ulta Gainesville, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
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RestroomAvailable
Wheelchair accessible restroomAvailable
Wheelchair accessible seatingAvailable
Location
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Certified by Benefit Cosmetics BrowBar • Apr 12, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 AM
Reviews
5.0
28 reviews
5 stars
28
4 stars0
3 stars0
2 stars0
1 star0
BS
Brianna simms
Mar 25, 2026
5.0
Sydney is the best! She listens very closely to what i want, shows me throughout the process and, listens to any changes i want. Plus pricing is too good. I highly recommend.
ZM
Zahra Malik
Feb 23, 2026
5.0
Sydney is such a talented brow artist! Loved my experience getting a wax / shape and lamination, i was nervous bcuz it was my first time but she did amazing. She really takes the time to make sure the shape compliments your face and includes you in every step to make sure you are comfortable. Never going to anyone else for my brows
JJ
Jellyfishtastic
Feb 19, 2026
5.0
Sydney did such an amazing job with my tint! I’m so glad I don’t have to spend minutes doing my brows each morning~ had a wonderful conversation with her as well
JG
Joyce Goins
Aug 13, 2025
5.0
I will definitely recommend my friends to Benefit Brow Bar in Gainesville, VA. Sydney is such an asset to your company. She is highly skilled, so pleasant and I leave each session completely pleased. A 5 star experience each and every appointment
AL
Andrew Lathrop
Nov 2, 2024
5.0
My girlfriend said I need to get my eyebrows done. First time getting them done and I barely felt it. Sydney did a great job, and was very helpful through the whole process
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics BrowBar at Ulta Gainesville offer?
They offer a range of beauty services including brow waxing, tinting, lamination, lip and chin waxing, lash application, and pore pampering.
What is included in a Benefit Brow service?
Each service begins with a personalized consultation and brow mapping to determine the best brow shape, followed by shaping and styling your brows to perfection.
How should I prepare for my upcoming beauty service at Benefit Cosmetics BrowBar?
For brow and lash tint services, a 24-hour patch test is required. Avoid self-tanning or spray tanning 24 hours before and after tinting. For brow lamination, a patch test is also needed and you must not have had a lamination within the last 6 weeks.
Do I need to make an appointment for a service at Benefit Cosmetics BrowBar at Ulta Gainesville?
Appointments are recommended but walk-ins are accepted.
What are the store hours for Benefit Cosmetics BrowBar at Ulta Gainesville?
The store is open Monday to Wednesday from 10:00 AM to 8:00 PM, Thursday to Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 AM.
What payment methods are accepted at Benefit Cosmetics BrowBar?
They accept cash, Discover, Mastercard, and Visa.
Is Benefit Cosmetics BrowBar wheelchair accessible?
Yes, the location has wheelchair accessible seating and restrooms.
Are there any nearby stores where I can shop for more beauty products or accessories?
Yes, Ulta Beauty is nearby for cosmetic and hair supplies, Yankee Candle for home goods and gifts, and Payless ShoeSource for footwear and accessories, perfect for a shopping trip before or after your appointment.
What nearby beauty salons are close to Benefit Cosmetics BrowBar for additional beauty needs?
Nearby beauty and skincare services include Salon Lofts, Nicole Serafino Aesthetics, The Beauty Navigator, and Pretty in Pink Wax Loft, enabling you to complement your visit with other beauty treatments.
Are there nearby places where I can get other personal care services, such as waxing or barber services?
Yes, The Wax Hut, Duke and Louie's Barber Company, and Be The Light Hair Co. provide waxing and barber services close to Benefit Cosmetics BrowBar.
Brand Certified Facts from Benefit Cosmetics BrowBar
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