The NOW Massage Ashburn

4.6
280 reviews

About

Massage SpaSpaMassage Therapy
The NOW Massage Ashburn located on Thorndike Street in One Loudoun offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus, gift an energy shift with Massage Gift Cards.

Location

The NOW Massage Ashburn
44727 Thorndike Street, Ashburn, VA
20147, United States

Hours

Reviews

4.6
280 reviews
5 stars
241
4 stars
8
3 stars
5
2 stars
7
1 star
19

What are people saying?

AI-generated from recent customer reviews

Massage Quality

Many customers praised the skill and effectiveness of various therapists, highlighting specific individuals like Michelle, Kaye, and Rebecca for their exceptional techniques and ability to address problem areas.

Customer Service

Feedback indicates significant issues with customer service, particularly regarding management communication and appointment confirmations, leading to frustration among clients.

Atmosphere

The spa's ambiance is frequently described as calming and relaxing, contributing positively to the overall massage experience.

Membership Experience

While some customers appreciate the value of the membership, others expressed dissatisfaction with the cancellation process and perceived pressure to maintain membership.

Cleanliness

The facility is consistently noted for being clean and well-maintained, enhancing the overall customer experience.
  • AH
    Alejandra Hubbard
    Nov 15, 2025
    1.0
    WARNING: Deceptive Practices & Broken Promises by General Manager at The Now Massage - Ashburn, VA Rating: 0 out of 5 Stars (Abysmal) I am writing this review to issue an urgent and severe warning to any potential clients considering purchasing memberships or packages at The Now Massage in Ashburn, VA. My experience with their General Manager demonstrates a shocking lack of integrity and deceptive business practices, which ultimately led to the confiscation of services I had already paid for. I had two (2) prepaid massages remaining on my account. Due to specific, extenuating circumstances, I personally spoke with the General Manager to discuss the expiration of these services. The GM, gave me an explicit, verbal guarantee that my two remaining massages would be kept "good" and extended until the end of the calendar year. This promise was the only reason I did not rush to use the services before the supposed expiration date. However, The Now Massage (Ashburn, VA) has completely and unilaterally gone back on the General Manager's promise. Upon attempting to book my next massage, I was informed that the GM's guarantee was void and that my two prepaid sessions, which I paid for in full, had been forfeited and zeroed out of my account. This is not a mistake; it is an act of managerial deception. When a General Manager makes an explicit promise to a paying customer to extend services until a specific date, and the business then reneges on that promise, it is a clear indication that this location prioritizes maximizing revenue over honoring commitments and providing basic customer service. Potential Clients Must Be Warned: If you are dealing with the management at The Now Massage in Ashburn, VA, understand that verbal promises are worthless. You risk losing prepaid services and hard-earned money based on the word of a manager who clearly lacks the authority or intention to follow through. I paid for two services I never received because I trusted the word of their General Manager. This location's willingness to engage in such deceptive behavior warrants the strongest possible caution to the public. Avoid The Now Massage in Ashburn, VA, if you value honesty and integrity in your business dealings. I demand an immediate refund for services not rendered.
  • GE
    Gabby Escobar
    Nov 12, 2025
    2.0
    I’ve been to The NOW several times, but today’s visit didn’t match my past experiences. I had to create a new login because my old account kept saying to contact tech support, but I still signed up for a membership and booked a stretch + deep tissue massage. Ashley was nice and did work on the spot I mentioned in my left upper shoulder blade, but the time and attention on it weren’t what I expected. I know one session won’t fix a knot, but the massage just wasn’t as effective as others I’ve had here. What stood out even more was the ending. I don’t know if something has changed, but in the past the therapist always checked on me, asked if I had questions, sometimes offered water, and made sure I was okay before I left. This time, none of that happened. I still left a tip, but overall the visit didn’t feel like the level of service I’ve consistently received or would expect since Im signed up for their membership
  • MM
    Muna Al Mahjoub
    Nov 10, 2025
    2.0
    Gifted my mom a massage session on her birthday , the reception staff didn't reflect the vibes of the place or what appeared to be their mission, given their name and the statements on the walls. One of the ladies was very rude. They also made her redo the profile again because the from didn't match the profile I created or my card, very disappointing and wrong choice for a gift!:/
  • LL
    Lauren
    Nov 8, 2025
    5.0
    The Now is absolutely amazing. The atmosphere is calming, and the staff are extremely friendly. I have a subscription and pay monthly for a massage credit, which is cheaper than booking a monthly massage without the membership. My favorite massage is The Healer and I always add the herbal heat therapy add on because it feels like a warm hug. My masseuse is Kaye and I highly recommend her! Shes nice, sweet, and gives the best massages. She completely focused on my tight spot in my neck and I left feeling so much lighter. Overall, I highly recommend this boutique!
  • AA
    allyson
    Oct 24, 2025
    1.0
    This place used to be fine, it's very massage therapist dependent (some are great, like Tom, some are just fine). However, the management and customer service are a mess. As an example, they decided to stop confirming any appointments and then blamed me for thinking the appointment wasn't confirmed. Their IT randomly adds and takes away credits (last week I had five for the five appointments scheduled to cancel out the membership, but now I only have four despite none being used). Had a membership for years, cancelled after they told me not to come in after being a few minutes late (for an appointment they never confirmed the booking for) and then charged me for it after telling me not to bother coming in. I came in to cancel instead. I'm sure they'll come here to comment to you these are all IT issues like they told me ("You checked off a setting" that doesn't exist, "You sent stop to a text" that I never did, etc.) and that confirming you have an appointment is a courtesy (but when they don't always show up on the website and it silently fails or books, its not a courtesy, it's needed). They want you to know that you as a customer are the problem, never them. I'll patronize my favorite therapists who work elsewhere at their other businesses. The whole experience is so stressful, it's not worth the savings and I assume if they treat customers this way, they probably also treat their staff poorly.

Frequently Asked Questions About The NOW Massage Ashburn

What types of massage services does The NOW Massage Ashburn offer?

The NOW Massage Ashburn offers three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, all Swedish-inspired with custom enhancements available.

Where is The NOW Massage Ashburn located?

It is located at 44727 Thorndike Street, Ashburn, VA 20147, United States.