Feeling good is always a good look! At Benefit at Ulta Glen Allen, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Onsite servicesAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • May 17, 2026
Certified by Benefit Cosmetics BrowBar • May 17, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.9
38 reviews
5 stars
36
4 stars
1
3 stars0
2 stars0
1 star
1
MB
Malena Ben
Dec 12, 2025
5.0
Kaya was detailed and was able to rehape and clean my brows. I wanted my brows straighter and she did just that while suiting my face.
GC
gloria greiner callihan
Feb 10, 2024
5.0
Rithany is magical! Not only is she delightful, but her wizardry with lamination, brow shaping, and tint is so good-- it should be illegal! 😉 This is my third time with lamination with her, and I wouldn't hesitate to do again. Great job!
AM
Anna Mitchell
Aug 19, 2023
5.0
I tried my first brow lamination & tint with Rithany, and I am in love!! Check out my Blonde eyebrow transformation:
MM
Maggie Madison
Mar 24, 2023
5.0
I LOVE RITHANY. I live two hours away and literally drive to short pump just to get my brows done by her. She's the only person I trust with my brows! I get a tint and wax and she always kills it!!! 10000/10 recommend!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of services does Benefit Cosmetics BrowBar at Ulta Glen Allen offer?
Benefit Cosmetics BrowBar offers brow shaping and lamination, pore pampering, and other beauty services including brow waxing, tinting, and lash applications.
Do I need to make an appointment for a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended for Benefit Cosmetics BrowBar services, but walk-ins are also accepted.
What is included in the Benefit Brow service?
The Benefit Brow service includes an in-depth consultation, personalized brow mapping to determine the ideal shape, removal of unwanted hairs, and styling of brows to ensure a flattering look.
How should I prepare for my upcoming brow or lash tint service?
You need to have a 24-hour patch test before receiving a tint service if you haven't had dye or tint before. Avoid self-tanning or spray tanning 24 hours before and after the tinting service.
What happens if I am running late for my appointment at Benefit Cosmetics BrowBar?
If you are more than 5 minutes late, your appointment spot may be given to another customer, although they will do their best to accommodate you.
What are the payment options available at Benefit Cosmetics BrowBar?
You can pay using Afterpay, American Express, Apple Pay, cash, check, Discover, Mastercard, and Visa.
What are the operating hours for Benefit Cosmetics BrowBar at Ulta Glen Allen?
The BrowBar is open Monday to Wednesday from 10:00 AM to 8:00 PM, Thursday to Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.
Are there any nearby places to visit before or after my appointment at Benefit Cosmetics BrowBar?
Yes, you can visit nearby places such as Charlotte Tilbury beauty salon, Ulta Beauty store, or enjoy a meal at LongHorn Steakhouse—these locations offer great options for beauty shopping or dining around your visit.
Can I pick up products in-store or use curbside pickup at Benefit Cosmetics BrowBar?
Yes, Benefit Cosmetics BrowBar at Ulta Glen Allen offers both in-store pickup and curbside pickup services for your convenience.
How can nearby businesses like Trader Joe's or Playa Bowls enhance my visit to Benefit Cosmetics BrowBar?
After your beauty appointment, you might enjoy shopping for groceries at Trader Joe's or grabbing a healthy snack at Playa Bowls, both located near the BrowBar, making your visit more convenient and enjoyable.
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