Certified by The NOW Massage Plano West • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Plano West located on Preston Road offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
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Location
Certified by The NOW Massage Plano West • Jul 05, 2026
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.9
340 reviews
5 stars
325
4 stars
7
3 stars3
2 stars1
1 star4
VV
victer v
2 days ago
5.0
I came in thinking that it was going to be just your typical run-of-the-mill. Massage and I was not going to be happy as I am an athlete and many times I’ve came to Massage places and they are not able to go deep enough to satisfy my ailments, I am ecstatic to say that when you come here, Kim did one of the best jobs that I’ve ever had and I know that as I continue to come it will only get better because she will be able to customize it to my liking even more. I even had an injury that I did not tell her about and she noticed it and worked on it and loosen it out in real time. She definitely was able to go deep enough and I am extremely happy as I haven’t had a good massage in years. Thank you very much now Massage and if you live here then I definitely recommend getting a membership. Unfortunately I live in Las Vegas, but every time I come, I will be coming back to Kim. Thank you.
CH
Christina Hsu
Jul 4, 2026
3.0
There has been a noticeable decline in the level of service at the Plano location over the past several months. Many of the changes seem to encourage members to spend more all while reducing customer experience.
For example, the value of the 50-minute massage has diminished. With deep tissue add on fee which I don’t mind, therapists still seem reluctant to provide firmer pressure during what is supposed to be a full-body massage including problem area which the extra fee is based on. This was not the case over the years that I have been a member for.
My most recent experience with 50-minute session was a great example. The time delivered was only 45 minutes at most. Glutes and arms were not worked on at all - far from a full-body massage. My only highlighted problem area was neck and shoulders but the pressure remained only medium, firm at best occasionally certainly not deep tissue. I didn’t realize the massage had been shortened until after the therapist left as I noticed the clock on the table and remembered the start time. Ironically, if a customer arrives late, the session is immediately shortened beyond the late time without warning. In the case, I was there early.
Another change has been having preferred therapist changed at the last minute. By that point, customers have already made plans with little choice but to accept whoever is available.
Overall, the customer experience at the Plano location has become increasingly disappointing. As a member (since its opening), I expect to receive the level of service I am paying for. I will reevaluate whether to continue my membership and explore other options.
DD
Devin Dickson
Jun 26, 2026
5.0
Absolutely amazing. The staff is kind, incredibly professional, and so helpful!!!! Will definitely return and recommed.
FL
Fatema Lotia
Jun 26, 2026
1.0
The masseuse was completely unprofessional. When the guasha took fell on the floor and broke. Rather than stop and say she would get a new one, or say she would not use it. Instead she picked it up and used it on me. Absolutely unprofessional. I don’t know how this place is certified for business
KT
Kristie T
Jun 19, 2026
5.0
Vanessa was amazing! She made sure to learn which areas I wanted to focus on and she delivered beyond my expectations! I love the soothing atmosphere here and will definitely be back to book with Vanessa!
Frequently Asked Questions About The NOW Massage Plano West
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massages are offered at The NOW Massage Plano West?
The NOW Massage Plano West offers three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping and Herbal Heat Therapy.
Where is The NOW Massage Plano West located?
It is located at 4021 Preston Road, Suite D-617, Plano, TX 75093.
What are the operating hours for The NOW Massage Plano West?
The massage spa is open Monday through Thursday from 10:00 AM to 8:00 PM, Friday and Saturday from 9:00 AM to 8:00 PM, and Sunday from 9:00 AM to 6:00 PM.
How can I contact The NOW Massage Plano West for an appointment?
You can call them at +1 972-924-5705 to book an appointment.
Does The NOW Massage Plano West offer gift options?
Yes, they offer Massage Gift Cards as an option to gift an energy shift to others.
Are there dining options near The NOW Massage Plano West?
Yes, nearby dining options include Dirty Birds Sports Bar & Grill, Kobe Teppan & Sushi, Capriotti's sandwich shop, and Sugar Ray's Bake Shop among others, perfect for a meal before or after your massage.
Is there a coffee shop near The NOW Massage Plano West where I can relax?
Yes, there are Starbucks locations nearby, ideal for a coffee break before or after your spa visit.
What beauty and spa services are available nearby The NOW Massage Plano West?
Castle Nail Spa is located nearby, offering nail and beauty salon services to complement your spa experience.
Can I combine a visit to The NOW Massage Plano West with some shopping?
Definitely. Nearby shopping includes Eden Lifestyle Boutique for clothing and flowers and Crave Popcorn Co. for specialty groceries and gifts.
What categories of services does The NOW Massage Plano West specialize in?
They specialize in massage spa services including therapeutic massage, relaxation massage, sports massage, and other spa-related therapies.
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