Certified by The NOW Massage Las Colinas • Aug 30, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Las Colinas located on North O'Connor Boulevard offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Las Colinas • Aug 30, 2026
Certified by The NOW Massage Las Colinas • Aug 30, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM
Products & Services
1 list · 18 items
Explore offerings from The NOW Massage Las Colinas on 5228 N O’Connor Blvd. in Irving, with popular massages and enhancements available at this location.
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
4.8
124 reviews
5 stars
117
4 stars0
3 stars
3
2 stars0
1 star
4
VR
Violet Ravotti
Aug 21, 2026
5.0
Absolutely amazing time here with therapist Seneca! Such an amazing, relaxing massage and she improved some shoulder neck pain I was having! The ocean ambiance and the decor here are so relaxing! Love the vibes 🥰
PP
Pooji
Aug 16, 2026
1.0
Editing the review based on owner's response: I arrived on time, filled up the paper work within 2 mins and then waited for therapist. I was taken in at 3:10 as confirmed by the receptionist Heaven. As I was waiting, Heaven told me that I am the therapist's last appointment so I I WILL GET THE FULL TIME! So if you need to represent facts, do it accurately. The adjustment made were not for 60 mins service. Zero accountability and poor business practices for a supposedly high-end spa.
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I scheduled an 80-minute massage with an introductory promotion, but the session ended at the 60-minute mark. At checkout, the receptionist acted confused about the time difference, failed to do the basic math, and insisted the system prevented her from adjusting the ticket to a 60-minute service. Exorbitant tip prompts were still pushed, which I paid despite the frustration.
When management later called, they offered a tiny flat discount and tried to use my new client promotion as an excuse for the discrepancy, leaving me paying well over the published 60-minute rate for missing 25% of my appointment. They also promised to send management's escalation email via text, but never followed through. Zero accountability and poor business practices for a supposedly high-end spa.
NO
Nurse PHAb O.E.S
Aug 7, 2026
5.0
This is my first massage at this facility and I had the best experience. The staff was professional, it was clean, the ambiance was amazing and I enjoyed my masseuse!
MW
Marilyn Willems
Aug 4, 2026
3.0
Ann gave one of best massages ever. I want you to be aware the ocean sounds were very loud &volume not controllable so relaxing was not possible. Earplugs didn’t help. Felt I was in a raging storm at sea. It may work for you but not for me
JR
Julia Rojas
Jul 4, 2026
5.0
I booked a massage today for the very first time, and Seneca made the experience amazing. She was kind, patient, and very attentive, especially knowing it was my first time. I felt comfortable the entire session, and her care really stood out. I definitely recommend her and will be returning to The Now.
Frequently Asked Questions About The NOW Massage Las Colinas
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
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