Certified by The NOW Massage Las Colinas • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Las Colinas located on North O'Connor Boulevard offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Las Colinas • May 17, 2026
Certified by The NOW Massage Las Colinas • May 17, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM
Reviews
4.8
112 reviews
5 stars
106
4 stars0
3 stars
2
2 stars0
1 star
4
JW
Joyette Watts
May 8, 2026
5.0
My therapist Anna was amazing. I was a bit nervous getting a massage in my third trimester being that it's been soo long since I've gotten one. I stepped out on faith and chose to leave my care in the hands of The Now! You all did not disappoint. This tired mama left feeling relaxed, rejuvenated and more knowledgeable about what my body was experiencing. Anna made sure I was extremely comfortable and felt relaxed the entire process. She worked out soo many troubled areas and I almost fell asleep in her arms on the table. The aesthetic was lovely and the rain sounds were soo soothing I felt like I was vacationing. I will be returning soon ! ♥️🤞🏾
TD
Tj Douglas
May 2, 2026
5.0
This was my first visit to The NOW Massage and I got a great deal on the Mothers Day special! The space is very unique and different and the staff very friendly and helpful. My therapist (Mike) talked with me beforehand to find out what I was needing that day and suggested a few things before we went in. I prefer a lighter touch massage and was a bit worried when I shook hands with Mike and noticed his large, strong hands. However, that was not an issue at all. He was able to release tension in my shoulders like no one else had before and the technique he used did not hurt at all! He was very calming, attentive, knowledgeable and respectful. Will definitely go back!
SF
Sarah Fitzgerald
Apr 21, 2026
5.0
Cobi is a real healer! I loved my first experience with her and will definitely rebook.
SM
Summer Mize
Apr 18, 2026
5.0
The vibe from the beginning felt like Cabo which is always relaxing. Staff answered any questions I had. My therapist charlotte made sure I was comfortable and the pressure was right then did her magic. Felt very refreshed after. I even booked my birthday massage! Definitely recommend!
AR
Angela Roberts
Apr 8, 2026
5.0
I had an absolutely wonderful experience and can’t recommend Shay enough. From the moment you walk in, you’re greeted with such a warm, cheerful energy that instantly puts you at ease. She has a genuine friendliness that makes you feel comfortable and cared for right away.
What really stands out is her skill and intuition—she somehow knows exactly where your body needs attention, even in areas you didn’t realize were tense. Every movement feels intentional and tailored, not rushed or routine.
The atmosphere is incredibly relaxing, with a soft lavender scent that adds to the calming experience without being overwhelming. It truly feels like a peaceful escape from the outside world.
I also really appreciated how she takes the time to ask about your specific needs and preferences before starting, and checks in to make sure everything feels just right. It’s clear she genuinely cares about providing a personalized and restorative experience.
If you’re looking for someone who combines professionalism, warmth, and expert technique, Shay is absolutely the one to see.
Frequently Asked Questions About The NOW Massage Las Colinas
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
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