Certified by The NOW Massage Frisco • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Frisco nestled inside World Cup Plaza offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
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Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Frisco • Jul 05, 2026
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Reviews
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KA
Kirsten Amerongen
Jun 29, 2026
5.0
Had a fantastic experience with Crystal as my therapist! She did a great job interviewing me about my body’s needs and making sure to walk me through the whole process. I can’t wait to come back again next month! I have an autoimmune arthritic condition in my joints and spine, and she did a great job with targeting specific areas where I have intense pain while still being careful with the amount of pressure my body could handle. I would recommend The Now to anyone looking for a very custom massage!
KS
Kathleen Schofield
Jun 27, 2026
5.0
Great location - very friendly and organized office staff. I've been coming here for about 9 months or so, and I've had such a positive experience. I've consistently worked with Kirk for the past 6 months, and I cannot recommend him highly enough! Every massage has been different and personalized to whatever pain, tension, or tightness I'm experiencing that day. He's fixed several issues in my neck and shoulder, while also providing me with education about its origins and how I can prevent it. I work out, run, and lift heavy weights 5-6 days a week, and I highly recommend Kirk if you're an active person. He's very good at knowing what naturally tightens with exercise and lifting, and he's very strong with pressure if needed (humbling!). I'm so glad I gave this business and Kirk a chance, and I look forward to my monthly massages!
FS
Fern Sipaseuth
Jun 21, 2026
5.0
I had such an amazing experience with Amber C. She is the best massage therapist i ever had. I have lower back pain and she helped me feel better. Also customers service team are so very friendly and helpful.
QG
Quinn Goetsch
Jun 17, 2026
5.0
I've been getting monthly (or more frequent) massages at NOW Massage Frisco for about a year now. Each experience has been positive. I am particularly fond of Edi's technique/style and I book with him whenever possible. I also recommend Amber and Tia. Everyone operates with great care. Highly recommend!
ND
Nick Dixon
Jun 14, 2026
1.0
I had a massage yesterdayI recently visited the Frisco location for a full-body massage after my usual location in Plano was unavailable. Unfortunately, this was a significantly different experience than what I've come to expect.
I arrived with some mild lower back discomfort and left feeling worse than when I came in. The massage therapist seemed to focus an excessive amount of time on a single area of my lower and mid back on the left side rather than providing the balanced full-body massage I had scheduled. Following the appointment, the area felt more sore and irritated than before, and I later experienced increased sensitivity, aching, and mild tingling extending into my left hamstring. With continued soreness and sensitivity this morning.
While I understand that not every session will be perfect and that everyone can have an off day, the overall experience left me feeling that the therapist lacked the experience necessary to properly adjust the treatment based on my feedback and condition. The session felt unbalanced, and my concerns were not adequately addressed.
The customer service aspect was also disappointing. At the conclusion of the massage, the therapist left the room and did not return to provide the typical post-session guidance or walk me out. The privacy curtain rope was still secured, requiring me to lower it myself in order to exit. This was noticeably different from my previous experiences and felt unprofessional.
I have consistently had positive experiences at the Plano location, which is why this visit stood out so much. If I need to use the Frisco location again in the future, I will be requesting a different therapist. I hope this feedback is taken constructively, as my intention is simply to share an honest experience and help improve consistency between locations.
Frequently Asked Questions About The NOW Massage Frisco
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Where is The NOW Massage Frisco located?
The NOW Massage Frisco is located at 9250 N. Dallas Parkway, Suite 120, Frisco, TX 75033, USA.
What types of massage services does The NOW Massage Frisco offer?
They offer three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Frisco?
The spa is open Monday to Thursday from 10:00 AM to 8:00 PM, Friday and Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
Can I purchase gift cards at The NOW Massage Frisco?
Yes, The NOW Massage Frisco offers massage gift cards that can be gifted as an energy shift.
How can I contact The NOW Massage Frisco?
You can reach them by phone at +1 469-676-6733 or visit their website at https://thenowmassage.com/frisco.
What kinds of enhancements can I add to my massage?
Enhancements include Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha for an enhanced relaxation and healing experience.
Is there a place nearby to grab a meal after my massage at The NOW Massage Frisco?
Yes, several restaurants nearby include Selda Mediterranean Kitchen, Rotolo's Craft & Crust pizza, and Blue Goose Cantina Mexican restaurant for diverse dining options.
Are there any nearby places where I can enjoy a dessert or coffee after my visit?
iCream Cafe offers ice cream and frozen yogurt, while Lemma Coffee Co provides coffee and cafe options close to The NOW Massage Frisco.
If I am visiting The NOW Massage Frisco, are there other spas nearby I can check out or compare?
Nearby spas include Plush Beauty Bar, Rubyz Day Spa, Elan Med Spa & Clinic, and Halo Head Spa, offering services ranging from waxing and skin care to medical spa treatments.
What should I know about parking or finding The NOW Massage Frisco in World Cup Plaza?
The NOW Massage Frisco is located within World Cup Plaza at 9250 N. Dallas Parkway, Suite 120, making it accessible via major roads with nearby dining and shopping options to assist in orientation.
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