Brand Certified
The NOW Massage Franklin
4.6(173 reviews)
Certified by The NOW Massage Franklin • May 17, 2026
Business Details
125 1st Avenue North, Franklin, TN
37064, United States
Certified by The NOW Massage Franklin • May 17, 2026
(615) 229-7656
Certified by The NOW Massage Franklin • May 17, 2026
https://www.thenowmassage.com/boutique/franklin
Certified by The NOW Massage Franklin • May 17, 2026
About
Certified by The NOW Massage Franklin • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Franklin located on 1st Avenue nestled inside Historic Downtown Franklin offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Franklin • May 17, 2026
Hours
Certified by The NOW Massage Franklin • May 17, 2026
Monday9:00 AM - 7:00 PM
Tuesday8:00 AM - 7:00 PM
Wednesday8:00 AM - 7:00 PM
Thursday8:00 AM - 7:00 PM
Friday8:00 AM - 8:00 PM
Saturday9:00 AM - 7:00 PM
Sunday9:00 AM - 6:00 PM
Reviews
4.6
173 reviews
5 stars
149
4 stars
7
3 stars
4
2 stars
5
1 star
8
- MMMckenzie MastersMay 12, 20262.0Had a bizarre experience. I went in on Saturday for a Mother's Day massage having never been before. Pros: Nice women working in reception, the building and massage area are very calm, relaxing spaces. Cons: The whole thing felt rushed. I had to wait, and my appointment started ~15 minutes late. The therapist was really nice, but she seemed in a hurry and after the massage said she couldn't talk as she had other clients. The weirdest part was how not relaxing and honestly painful the massage was. I scheduled an 80-minute "NOW" massage, their version of a Swedish massage and the therapist adding cupping based on the breastfeeding discomfort I told her about (which fine, I've had that before) but holy moly ... I've never been hurt during a massage before but at one point I felt like I couldn't breathe. She pulled my arm in a way that literally felt like it was going to snap, and I promptly told her to stop. My arm hurt for the rest of the day and was sore to touch. That, combined with the heating pad that was like a thousand suns on my back, made for an extremely uncomfortable session. I was like a rotisserie chicken roasting from the inside out. I told her multiple times it was very spicy and she just proceeded to pile towels on my back to take away some of the heat, which really just made it worse. Overall, not a relaxing Mother's Day massage for this 2-month postpartum mom and would *not* recommend to anyone else.
- NMNatalie MaddenMay 8, 20265.0FINALLY got my first massage ever! Lena was absolutely amazing. She talked me through any questions I had & went the extra mile to make sure I was completely comfortable as a postpartum & breastfeeding mom! I will 100% be back. From entrance to exit, the staff & service was incredible.
- SNSyed NaqviApr 14, 20261.0My wife just got a deep tissue massage which was just oil rubbing on the back and worse is that it was only 40 min , I am amazed at the people who gave good reviews . I don’t give bad reviews until they deserve it but this one takes the cake . Really would appreciate if the owner or manager can respond.
- CCCarolineMar 17, 20263.0I have been on the hunt for a new massage spot and had heard good things about NOW. The ambience was lovely and the staff was kind. I booked the deep tissue add-on, because I have muscle tightness and like firmer pressure. This was confirmed by the receptionist and also by the massage therapist. However, the experience I had was underwhelming - it simply just felt like someone was putting lotion on my body for 50 min and that's all. I did ask a couple times for firmer pressure but nothing changed. For the price I paid, I was pretty disappointed in my experience, which is unfortunate because I had high hopes.
- MNMark NosalMar 4, 20265.0Massage only, terrific experience, great atmosphere.
Frequently Asked Questions About The NOW Massage Franklin
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Where is The NOW Massage Franklin located?
The NOW Massage Franklin is located at 125 1st Avenue North, Franklin, TN 37064, USA.
What types of massage services does The NOW Massage Franklin offer?
The NOW Massage Franklin offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Franklin?
The NOW Massage Franklin is open Monday from 9:00 AM to 7:00 PM, Tuesday through Thursday from 8:00 AM to 7:00 PM, Friday from 8:00 AM to 8:00 PM, Saturday from 9:00 AM to 7:00 PM, and Sunday from 9:00 AM to 6:00 PM.
How can I contact The NOW Massage Franklin?
You can contact The NOW Massage Franklin by calling +1 615-229-7656 or visit their website at https://thenowmassage.com/franklin/.
Does The NOW Massage Franklin offer gift cards?
Yes, The NOW Massage Franklin offers Massage Gift Cards to gift an energy shift.
What nearby dining options are available around The NOW Massage Franklin?
Nearby dining options include A T Burgers & Brews for burgers and fast food, Puckett's Boat House for seafood, Slice House by Tony Gemignani for pizza, and Culaccino for Italian food and bar experience.
Where can I buy wine or spirits near The NOW Massage Franklin?
Near The NOW Massage Franklin, you can visit Still House Wine & Spirits and Bakehouse Wine & Spirits to purchase beer, wine, and spirits.
Are there other wellness or beauty services near The NOW Massage Franklin?
Yes, skoah Franklin is a nearby beauty salon and spa that offers additional wellness and beauty services.
What other shopping options are near The NOW Massage Franklin?
Nearby shopping options include Franklin Vision Care for eyewear and optician services, Olivia Olive Oil as a grocery store, and the Homestead Manor Plantation for professional services and shopping.
Can I explore nearby attractions before or after my visit to The NOW Massage Franklin?
Yes, while visiting The NOW Massage Franklin in Historic Downtown Franklin, you can explore local attractions such as Franklin Bakehouse for bakery treats or enjoy a meal at nearby restaurants and then unwind with a massage.
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