Certified by The NOW Massage Downtown Greenville • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Downtown Greenville located on Falls Street offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Downtown Greenville • May 17, 2026
Certified by The NOW Massage Downtown Greenville • May 17, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM
Reviews
4.8
126 reviews
5 stars
117
4 stars
3
3 stars1
2 stars1
1 star
4
DD
Desirae Delgado
May 8, 2026
5.0
Such kind, welcoming staff and the massage was INCREDIBLE!! They do a great job at explaining the services to you and your masseuse makes sure to talk through your expectations, tough spots, pressure, everything before starting. The environment is so relaxing and it was truly a fabulous experience! 100% will be back!
KH
Kristine Haddon
May 2, 2026
5.0
I cannot say enough amazing things about Kimberly. She is literally the best! I’ve been to several massage therapists over the years, and no one compares to her. She has an incredible ability to find exactly where I’m holding tension (especially in my neck and shoulders) and works it out in a way that actually lasts.
I feel as though she is truly a miracle worker specifically in the way she is able to both treat and prevent my headaches. It honestly feels like she has magic hands. I am so grateful to have found her at The NOW!
TF
Taylor Frederique
Apr 27, 2026
5.0
Kaylee Noel was wonderful. She made me feel so comfortable before and during the massage. 10 out of 10 recommend!!!!!
AK
Amanda King
Apr 12, 2026
5.0
Wow. Wow. Wow. I can not speak more highly of Cori. I’ve been a member at Now for some time and I love trying out new therapist. After this experience I may have to just stick with Cori because that was one of the best massages I have ever had. Cori is a true healer. You can tell she loves what she does. It was like she knew exactly what my body needed. She’s got such great energy and made me feel so comfortable and cared for. 10/10 would recommend. Thanks for such a wonderful experience!
SG
Shelly Gentle
Apr 4, 2026
2.0
I came in for a deep tissue massage and initially had a good experience. The therapist was able to work through some tight areas in my back and hips, and I appreciated the relief.
However, at the end of the session, the therapist made some alarming comments about my condition, saying it was one of the worst he had seen and that I could be in serious pain if I didn’t make changes. This felt out of place and left me feeling anxious rather than relaxed.
While the massage itself was helpful, the overall experience was overshadowed by how I felt when leaving. Because of that, I’m not sure I would return.
UPDATE: based on the response below, I have tried contacting Amanda, the general manager who asked me to reach out, at least 6 times and every time have been met with “she is not in right now can we take a message” with no calls returned. I am upset with how this was handled and would not recommend.
Frequently Asked Questions About The NOW Massage Downtown Greenville
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Downtown Greenville offer?
The NOW Massage Downtown Greenville offers three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage Downtown Greenville located?
It is located at 320 Falls Street, Suite B, Greenville, SC 29601, United States.
What are the operating hours of The NOW Massage Downtown Greenville?
The spa is open Monday to Saturday from 10:00 AM to 8:00 PM, and on Sunday from 10:00 AM to 6:00 PM.
How can I contact The NOW Massage Downtown Greenville to book an appointment?
You can call them at +1 864-274-9882 or visit their website at https://thenowmassage.com/downtown-greenville to book an appointment.
Does The NOW Massage Downtown Greenville offer gift cards?
Yes, they offer Massage Gift Cards that can be a perfect gift for an energy shift and relaxation.
What nearby places can I visit after a massage at The NOW Massage Downtown Greenville?
After your massage, you can visit nearby places like Camperdown Greenville public plaza, Jeni's Splendid Ice Creams for a sweet treat, or Starbucks for coffee and smoothies.
Is there a Pilates studio close to The NOW Massage Downtown Greenville for a workout before my massage?
Yes, BODYBAR Pilates is a nearby Pilates studio where you can get a workout or Pilates session before enjoying your massage.
Are there any health spas or wellness centers near The NOW Massage Downtown Greenville?
Yes, Beem Light Sauna is a nearby health spa where you can complement your massage therapy with sauna sessions.
Can I find a place to relax and enjoy a drink near The NOW Massage Downtown Greenville?
Yes, nearby bars and lounges such as Seratonic Venue & Lounge, CAMP Greenville, and Group Therapy Pub & Playground offer relaxing environments for drinks and socializing.
Is The NOW Massage Downtown Greenville active on social media for updates and promotions?
Yes, you can follow their Facebook page at https://www.facebook.com/164296176775200 for updates and promotions.
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