We’ve reimagined a better ear-piercing experience to help you get the look you want, stress-free.
We offer ear piercings with needles (never piercing guns!) for better precision, safety and healing, as well as a wide assortment of cute, high-quality piercing jewelry options at a range of prices.
I visited Studs in Rockefeller Center with my 14 year old daughter. Liv took the time to meet with her and explain what piercings she could get based on her ear anatomy. My daughter wasn’t a good fit for what she initially wanted but Liv was great a suggesting other piercings. She ended up getting a hidden helix and a daith. Liv’s confidence, demeanor and expertise created a safe environment where my daughter felt comfortable and did a great job.
KE
Keana Espiritu
Aug 20, 2026
5.0
It was a busy Saturday but all the staff were accommodating and efficient.
Shout out to Sonny for being informative and overall good/positive vibes when I had my piercing (flat).
Aftercare is super important, did my part in making sure I cleaned my new piercing every couple hours and all the other precautions. It’s been healing pretty well I would say!
MN
Marcella Di Nicola
Jul 25, 2026
5.0
I’ve had such an amazing experience with Studs! The staff is always so friendly, welcoming, and genuinely helpful. Their jewelry is beautiful, high quality, and my gold pieces have never tarnished, which has been a huge plus. If you’re thinking about getting a piercing or looking for jewelry that lasts, this is definitely the place to go!
UW
UNIDOS Works
Jul 21, 2026
1.0
If I could give it a ZERO with no STAR, it fits perfectly. My daughter was excited to go here (STUDS-Soho) for her ear piercing after seeing so many glowing reviews on TikTok, but our experience was disappointing.
The confirmation email instructs you to arrive 15 minutes early or risk having your appointment canceled. Our appointment was at 11:00 a.m. (their first appointment of the day), and when we arrived early as instructed, the store was still locked.
Beyond that, the customer service felt very cold and unwelcoming. The staff lacked warmth, communication, and enthusiasm, which made what should have been a memorable experience for my daughter feel impersonal.
If you're marketing your business as a premium piercing experience, the customer service should reflect those standards. Based on our experience, I would recommend looking into Rowan or another professional piercing studio instead.
JG
Jessie Guerrero
Jun 25, 2026
2.0
They had such low stock in everything, meaning hardly any flat backs at all, and also not the clickers I wanted in the right size. Also, the person "helping" me was the least interested person I have ever met. When I picked two pieces and was paying, I saw a sign saying I could get four for $98 (when the two I picked were already $80). So I said, "Oh, so I could get two more for only $20?! Then I should do that." And her reply was, "Yeah, I guess. If you want to." And in a very Daria voice iykyk 😶 I think a basic sales training would be good for this girl/woman. She also could not give advice (confidently) on sizing, which was frustrating. It felt like I had to work hard to spend my money there. I'll be going to another location from now on.
Our Nolita studio is easily accessible via the NRW Prince Street Station, ABDFM at the Broadway Lafayette Station, the 6 at the Spring Street Station, or the J at the Bowery Station.
What are the directions to the studio?
We are on the southeast corner of Prince Street & Elizabeth Street. Across the street from CREDO.
Do you pierce minors?
Yes! We pierce teens 10+
Do you take walk-ins?
Walk-ins are welcomed, however, appointments are recommended as walk-ins are never guaranteed.
What are the COVID-19 health safety policies at STUDS?
Each STUDS studio follows the State's latest COVID-19 safety guidelines, providing extra masks and hand sanitizer for all customers.
What types of ear piercing services does STUDS offer?
STUDS offers various ear piercings including ear lobe, ear cartilage, tragus, daith, rook, helix, conch, anti-tragus, and flat helix piercings, using needles for better precision and healing.
What are STUDS' operating hours?
STUDS is open daily from 11:00 AM to 7:00 PM.
Do you accept walk-ins at STUDS?
Walk-ins are welcomed but appointments are recommended as walk-ins are never guaranteed.
Is STUDS able to pierce minors?
Yes, STUDS pierces teens aged 13 and older.
Where is STUDS located and how can I get there?
STUDS is located at 12 Prince Street, New York, NY 10012, on the southeast corner of Prince Street & Elizabeth Street, across from CREDO.
What payment methods are accepted at STUDS?
STUDS accepts American Express, Apple Pay, Cash, Discover, MasterCard, and Visa.
What public transport options are near STUDS' Nolita studio?
The Nolita studio is accessible via NRW Prince Street Station, ABDFM Broadway Lafayette Station, the 6 Spring Street Station, and the J Bowery Station.
What nearby places can I visit before or after my piercing appointment at STUDS?
You can visit Chez Jef for French cuisine, the New Museum for contemporary art, or browse fashion at Miss Hoe or Bellaritta, all within walking distance.
Are there any interesting art galleries or cultural spots near STUDS?
Yes, nearby you can explore Rhizome art gallery, The Sky Room museum and concert venue, Salon 94 Bowery art gallery, and the New Museum, all offering engaging arts and entertainment experiences.
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