Brow Lamination & Shape
$90.00
Brand Certified
Benefit Cosmetics BrowBar
4.9(66 reviews)
Certified by Benefit Cosmetics BrowBar • Jun 28, 2026
Business Details
51 W 34th Street, New York, NY
10001, United States
Certified by Benefit Cosmetics BrowBar • Jun 28, 2026
(332) 205-8802
Certified by Benefit Cosmetics BrowBar • Jun 28, 2026
https://browbars.benefitcosmetics.com/us/ny/new-york/51-w-34th-street
Certified by Benefit Cosmetics BrowBar • Jun 28, 2026
About
Certified by Benefit Cosmetics BrowBar • Jun 28, 2026
Waxing Hair Removal SalonCosmetics StoreBeauty SalonBeauty Supply StoreBenefit Cosmetics
Feeling good is always a good look! At Benefit at Ulta New York, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by Benefit Cosmetics BrowBar • Jun 28, 2026
Hours
Certified by Benefit Cosmetics BrowBar • Jun 28, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday11:00 AM - 8:00 PM
Products & Services
1 list · 13 items
Explore offerings from Benefit Cosmetics BrowBar on 51 W 34th Street in New York, with popular brow lamination, brow services, popular bundles, and facial services available at this location.
Reviews
4.9
66 reviews
5 stars
62
4 stars
1
3 stars
2
2 stars0
1 star
1
- DPDavid PaunettoJun 2, 20265.0Ana did an amazing job on my brows! I’ve been nervous going to someone else for years since my last brow person is no longer doing brow services. Ana transformed my brows and I feel normal again. Definitely going back to her!
- LCLou ConlonJan 14, 20265.0I had a brow wax with Bao at Ulta, and it was so good! Not only was he an expert at what I personally needed but he gave me such a personalised experience and brow shape, and tons of recommendations. He was so funny & kind, such a great appointment!
- TNTash NunyaNov 4, 20255.0Bao is your guy for the best brow services in NYC!!! Go get your brows done by him!!! At the herald square location!!!🫶💖
- GBGabriella BMar 29, 20225.0Love Emily she’s truly an amazing eye brow expert she’s really good with precision love you Sista girl
- VVVictoriaJul 22, 20215.0Kaleb and Emily are such professionals and really take time to perfect their work! I would highly recommend!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
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