Feeling good is always a good look! At Benefit at Ulta New Hartford, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksAvailable
RestroomAvailable
Wheelchair accessible restroomAvailable
Location
Certified by Benefit Cosmetics BrowBar • Aug 30, 2026
Certified by Benefit Cosmetics BrowBar • Aug 30, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Products & Services
1 list · 13 items
Explore offerings from Benefit Cosmetics BrowBar on 4733 Commercial Dr in New Hartford, with popular brow lamination, brow services, popular bundles, and facial services available at this location.
Ulta Services List (All)
13 items
Brow Lamination
Brow Lamination & Shape
$90.00
Brow Lamination & Shape & Tint
$105.00
Brow Services
Brow Wax
$29.00
Brow Tint
$26.00
Brow Tweeze
$29.00
Brow Trim
$11.00
Popular Bundles
Brow & Lip Wax
$39.00
Brow Wax & Tint
$46.00
Facial Services
Lip Wax
$15.00
Chin Wax
$15.00
Lip & Chin Wax
$25.00
Lip, Chin, & Sides Wax
$36.00
Lash Service
Lash Application
$12.00
Reviews
5.0
34 reviews
5 stars
34
4 stars0
3 stars0
2 stars0
1 star0
SM
Serenity Marlene
Mar 25, 2026
5.0
Marlee Spencer is the girl you want to go to for brows, I haven’t had my brows done at all in my life. It was quick it was simple, she’s been doing brows for at least 10 years you can trust her!
KB
K B
Nov 27, 2024
5.0
I recently had the pleasure of seeing Marlee at Benefit Brows, and I couldn't be happier with my experience! I hadn't had my eyebrows done in a long time, and Marlee was amazing from start to finish. She took the time to map out my brows and discussed how we could fix my arches—something I’ve been wanting to address for a while. The results were fantastic; my brows look better than ever!
Not only is she incredibly skilled, but she also went above and beyond by helping me with some makeup and skincare recommendations. On top of it all, Marlee was unbelievably kind, making the entire process enjoyable. If you're considering getting your brows done, I highly recommend Marlee. She’s truly the best!
HP
Helen Popeo
Mar 5, 2024
5.0
Ella did a great job on shaping my brows! She was friendly and very informative.
GG
Giannah Guiliano
Nov 8, 2023
5.0
I’ve been going to Ella for 6 months now and she has never disappointed. She does my eyebrows perfectly every time. She’s got such a great personality and is so helpful even for things not eyebrow related.
CH
Cassie Head
Oct 27, 2021
5.0
I absolutely love getting my brows done here. Ella is the best!
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
Brand Certified Facts from Benefit Cosmetics BrowBar
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Certified August 30, 2026Yext Knowledge Graph
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