Feeling good is always a good look! At Benefit at Ulta, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.
Location
Certified by Benefit Cosmetics BrowBar • Jul 05, 2026
Certified by Benefit Cosmetics BrowBar • Jul 05, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Products & Services
1 list · 13 items
Explore offerings from Benefit Cosmetics BrowBar on 640 St Mark Ave in Selma, with popular brow lamination, brow services, popular bundles, and facial services available at this location.
Ulta Services List (All)
13 items
Brow Lamination
Brow Lamination & Shape
$90.00
Brow Lamination & Shape & Tint
$105.00
Brow Services
Brow Wax
$29.00
Brow Tint
$26.00
Brow Tweeze
$29.00
Brow Trim
$11.00
Popular Bundles
Brow & Lip Wax
$39.00
Brow Wax & Tint
$46.00
Facial Services
Lip Wax
$15.00
Chin Wax
$15.00
Lip & Chin Wax
$25.00
Lip, Chin, & Sides Wax
$36.00
Lash Service
Lash Application
$12.00
Reviews
5.0
103 reviews
5 stars
103
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LL
Leina Lassiter
6 days ago
5.0
Me and my Grandma stopped by Ulta in Selma on Monday 6/29 to grab a couple of things. And while we were browsing she stumbled across the Benefit brow services area and told me to check it out. I was on the fence about it but many of the customers waiting for their appointments mentioned how great Lindsay was. And after meeting her I decided to book an appointment with her that day. She happily moved her break so she could squeeze me in. I have never met someone so bubbly and genuine. I have never felt sooo comfortable with someone doing my eyebrows. And this was my first time getting them laminated and tinted. I got the fulllll shabang as she shaped them for me too. Lindsay is one of the sweetest people you’ll ever meet and she loves what she does. I don’t know that I’ve ever had a better experience at Ulta and will most certainly be back. Because the other staff were very friendly as well. My brows have NEVER looked better. Especially after my ex best friend shaved one in middle school…
I definitely meant to leave this review sooner but thank you so much for your awesome service Lindsay!!!
KM
Kayla Murphy
Jun 30, 2026
5.0
God let me to Lindsay for more reasons than my eyebrows today. Her work is phenomenal but her kindness radiates. Truly the best brow experience ive ever had! Highly recommend 🤍
HR
Hannah Rios
Jun 28, 2026
5.0
I had the best experience with Lindsay!! She does an amazing job with talking to you throughout your appointment. I loved the way my brows turned out! 10/10 experience.
MS
Mrs S
Jun 24, 2026
5.0
Such a great experience with Lindsay. She is a true artist and super knowledgeable. My eyebrows came out gorgeous. Can't wait to go back. Also want to add what a great personality she has so it made the entire experience perfect 👌
RD
Rina DuBon
Jun 20, 2026
5.0
Lindsay is always warm, welcoming, professional, and oh so sweet. She’s equipped with great answers when I have questions, she’s creative and it flows through her work effortlessly. I especially love the attention she gives to my 5 year-old when she’s with me.
Frequently Asked Questions About Benefit Cosmetics BrowBar
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What types of beauty services does Benefit Cosmetics BrowBar offer?
Benefit Cosmetics BrowBar offers services including brow waxing, tinting, shaping, lamination, lash application, and pore pampering.
How can I prepare for my upcoming brow or lash tint service?
If you've never had dye or tint on your hair, brows, or lashes, you must have a 24-hour patch test before your tint service, which can be done at the nearest Benefit location without an appointment. Avoid self-tanning or spray tanning 24 hours before and after the tinting service.
Do I need to make an appointment to get a beauty service at Benefit Cosmetics BrowBar?
Appointments are recommended but walk-ins are also accepted at Benefit Cosmetics BrowBar.
What is Brow Mapping and why is it important?
Brow Mapping is a personalized technique to determine where your brow should start, arch, and end, identifying hairs to be removed so you get a brow shape that is uniquely right for you.
What is the late policy if I arrive more than 5 minutes late to my appointment?
If you arrive more than 5 minutes late, your appointment spot may be given to another customer, though they will try to accommodate you if possible.
What payment methods are accepted at Benefit Cosmetics BrowBar?
Benefit Cosmetics BrowBar accepts Cash, Discover, MasterCard, and Visa as payment options.
What are the operating hours of Benefit Cosmetics BrowBar in Selma, NC?
The BrowBar is open from 10:00 AM to 8:00 PM Monday through Wednesday, 10:00 AM to 9:00 PM Thursday through Saturday, and 11:00 AM to 6:00 PM on Sunday.
Which nearby stores can I visit for clothing if I’m at Benefit Cosmetics BrowBar?
Nearby you can visit clothing stores such as Old Navy, Marshalls, Ross Dress for Less, Burlington, Red River Western Wear, Carolina Apparel, and Over the Moon Boutique.
Are there any nearby hotels if I’m visiting from out of town?
Yes, nearby hotels include Days Inn by Wyndham Selma and Holiday Inn Express Selma, convenient for visitors needing accommodation.
What nearby restaurants can I check out before or after my appointment at Benefit Cosmetics BrowBar?
You can enjoy dining at nearby restaurants such as Robbins Nest, Sami's Pizza, Fry Daddys Selma, Denny's, and Dennys Restaurant.
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