Certified by The NOW Massage Midtown Raleigh • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Midtown Raleigh located within the modern Midtown East shopping center offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
Requires appointmentNot available
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Onsite servicesAvailable
Kid friendlyNot available
Location
Certified by The NOW Massage Midtown Raleigh • May 17, 2026
Certified by The NOW Massage Midtown Raleigh • May 17, 2026
Monday9:00 AM - 8:00 PM
Tuesday9:00 AM - 8:00 PM
Wednesday9:00 AM - 8:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday10:00 AM - 7:00 PM
Reviews
4.7
282 reviews
5 stars
249
4 stars
7
3 stars
7
2 stars2
1 star
17
TG
Taylor Ganey
May 5, 2026
5.0
I just had a massage with Sharraine and it was absolutely amazing. From the moment the session started, she created such a calm and comfortable environment that made it easy to fully relax.
Her technique was the perfect balance of firm and soothing, and she clearly knows how to read the body and target exactly where tension is held.
Every movement felt intentional and tailored to what I needed, not just a routine massage. I walked in feeling tight and stressed, and left feeling lighter, refreshed, and completely reset. You can tell she genuinely cares about her clients’ experience and well-being.
If you’re looking for someone who is both skilled and attentive, Sharraine is it. I will definitely be booking with her again.
MC
Mandi Carbon
Apr 20, 2026
5.0
I've been coming here almost since it opened and it is truly unique because the environment fosters true disconnect and silence which is so hard to find anywhere, even other massage businesses becuase it is very dependent on the practitioner not talking, even if you ask. Here, the way the 'huts' are set up, there is no way for anyone to talk and it is such a beautiful thing, just ocean sounds. On top of that, they have top talent. I've seen a variety of therapists, but today I saw Marquetta and felt compelled to leave a review because she just 'gets it' - where the tension is , how to blend working on the areas with the luxury strokes of deep care and relaxation. Taking my monthly appointment to a weekly with her for the foreseeable future, it was that awesome! Thank you for being my haven from the noisy world! I love being a member!
DK
Devon Keeler
Apr 12, 2026
5.0
I’ve spent my life getting massages as my mom has worked across massage therapy, sports medicine, and physical therapy. I’m overall very selective about the practitioners I see repeatedly. All that considered, I immediately signed up for a membership after my first visit to this location and my session with Jacob. The setting is a bit different, in that the massage room is communal (with privacy and dividers) and speaking is minimized once you’re in treatment - but don’t worry, there’s a debrief beforehand for setting expectations/alignment/pressure preferences etc. They use white noise and ocean sounds to create a relaxing atmosphere and lighting is soft. Jacob was communicative, respectful, skilled, and confident in his practice. Afterward, I felt rejuvenated and deeply cared for, physically and mentally. I’ll likely continue to return to this location as long as I’m in the area and he’s practicing there!
LS
Lisa Marie Shemancik
Apr 5, 2026
5.0
I’ve been to The NOW Massage in Raleigh multiple times now, and every single experience has been amazing. The massages are consistently high quality and have truly helped relieve so much tightness and tension—I always leave feeling completely refreshed and relaxed.
The atmosphere is calming and beautiful, which just adds to the overall experience. A special shoutout to Raylie at the front desk—they are always so warm, welcoming, and helpful. They make scheduling and check-in effortless and set the tone for a great visit every time.
Highly recommend The NOW to anyone looking for a consistent, top-tier massage experience. I’ll definitely be back again and again!
ET
Elizabeth Turner
Mar 26, 2026
5.0
I cannot say enough amazing things about my experience with Tori at Now Midtown. From the moment I walked in, she created such a calming, welcoming environment that immediately put me at ease. Her professionalism, attention to detail, and genuine care for her clients truly set her apart.
The massage itself was absolutely incredible—Tori has an intuitive touch and seemed to know exactly where I needed the most work without me even having to say much. She struck the perfect balance between relaxation and targeted pressure, leaving me feeling completely refreshed, loose, and re-energized.
What really stood out was how personalized the entire experience felt. Tori took the time to understand what I needed and made sure every part of the session was tailored to me. You can tell she is not only highly skilled but also passionate about what she does.
If you’re looking for one of the best massages you’ve ever had, Tori is it. I will 100% be coming back and recommending her to everyone I know!
Frequently Asked Questions About The NOW Massage Midtown Raleigh
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Where is The NOW Massage Midtown Raleigh located?
The NOW Massage Midtown Raleigh is located at 1100 Mercantile Drive, Suite 120, Raleigh, NC 27609, USA.
What types of massage services does The NOW Massage Midtown Raleigh offer?
They offer three signature massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with optional custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Midtown Raleigh?
The spa is open Monday to Wednesday from 9:00 AM to 8:00 PM, Thursday to Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 7:00 PM.
How can I contact The NOW Massage Midtown Raleigh?
You can contact them by phone at +1 919-341-5669 or visit their website at https://thenowmassage.com/midtown-raleigh.
What kind of atmosphere can I expect at The NOW Massage Midtown Raleigh?
The spa offers an oasis to disconnect and reconnect through healing massage therapy, combining approachable luxury with high-quality massages and custom enhancements in a modern setting.
Which shopping center is The NOW Massage Midtown Raleigh located in?
It is located within the modern Midtown East shopping center in Raleigh, NC.
Are there dining options near The NOW Massage Midtown Raleigh?
Yes, nearby dining options include CAVA (Mediterranean restaurant), Torchy's Tacos (Mexican restaurant), Starbucks (coffee shop), BB's Crispy Chicken, and Nekter Juice Bar for smoothies and juices.
What wellness and fitness facilities are near The NOW Massage Midtown Raleigh?
Nearby wellness and fitness options include Row House Fitness, ISI Elite Training, Club Pilates, StretchLab, Beauty Co medical spa, and Waxing the City beauty salon.
Are there beauty and personal care services near The NOW Massage Midtown Raleigh?
Yes, nearby services include Nail Kitchen (nail salon), Boardroom Salon for Men, Boardroom Styling Lounge, Drybar (hair salon), and Beauty Co medical spa.
How might I combine a visit to The NOW Massage Midtown Raleigh with nearby shopping?
The spa is in Midtown East shopping center, which offers various retail options such as New Balance Raleigh, The Gatorbug of Raleigh (women's clothing), Verizon mobile stores, and The Good Feet Store for footwear and orthotics, allowing for a convenient shopping and relaxation experience.
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